Planning application
Greater London House Hampstead Road London NW1 7QX
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Temporary display until October 2027 of low-level non-illuminated advertisement on hoardings fronting Hampstead Road.
As published by the council, reference 2026/3717/A
Application record
- Reference
- 2026/3717/A
- Type
- Advertisement Consent
- Status
- Registered
- Received
- 7 Sep 2026
- Validated
- 7 Sep 2026
- Ward
- Regents Park
- Postcode
- NW1 7QX
Site history
Applications at this address on the Camden register
This site has had 17 applications since 2015: 15 approved, 0 refused.
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2026/2963/P Granted
Greater London House Hampstead Road London NW1 7QX
Non-material amendments to Full Planning Permission (ref. 2025/0912/P) for: Improvements to the building entrance, including replacing the existing ramp with stairs and lifts; relocating the cat statues; demolishing ancillary structures; creating one new roof terraces for amenity use, including rooftop pavilions; repositioning PV panels; introducing soft landscaping; and carrying out associated works; the removal and repositioning of the green roof and the existing solar panels, NAMELY to amend planters and seating; reduce openings along the Hampstead Road façade; increase accessibility measures including stairs, lifts and ramps; replacement the rooftop pavilion with a canopy; and associated works.”
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2026/1520/P Granted
Greater London House Hampstead Road London NW1 7QX
The removal of 6no. antennas (2no. at top height of 34.9m AGL, 2no. at top height of 31.4m AGL, 1no. at top height of 34.7m AGL and 1no. at top height of 32m AGL), the installation of 4no. antennas replaced at their existing locations (2no. at top height of 34.9m AGL and 2no. at top height of 31.4m AGL) on the existing support poles and 2no. antennas relocated to the plantroom roof (top height at 34.3m AGL) mounted on a new 7.5 m high tripod support pole. The work also includes the replacement of 15 ERS units with 12 ERS units, the installation of 1no. 300mm dish, and the upgrade of equipment within the existing cabinets together with associated development works.
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2025/4951/06BGP Granted
Greater London House Hampstead Road London NW1 7QX
Details to discharge (Biodiversity Net Gain) of planning permission 2025/2344/P "Creation of paved terraces at third floor level within the existing North and South lightwells, including seating, planting, creation of new access doorways, and other associated works.", granted on 05/08/2025.
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2025/4949/P Granted
Greater London House Hampstead Road London NW1 7QX
Condition 6 (Hard and soft landscaping of planning permission 2025/0912/P dated 22/08/2025 for 'Improvements to the building entrance, including replacing the existing ramp with stairs and lifts; relocating the cat statues; demolishing ancillary structures; creating one new roof terraces for amenity use, including rooftop pavilions; repositioning PV panels; introducing soft landscaping; and carrying out associated works; the removal and repositioning of the green roof and the existing solar panels.'
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2025/4950/P Granted
Greater London House Hampstead Road London NW1 7QX
Details pursuant to condition 9 (Living roof) of planning permission 2025/0912/P dated 22/08/2025 for: 'Improvements to the building entrance, including replacing the existing ramp with stairs and lifts; relocating the cat statues; demolishing ancillary structures; creating one new roof terraces for amenity use, including rooftop pavilions; repositioning PV panels; introducing soft landscaping; and carrying out associated works;the removal and repositioning of the green roof and the existing solar panels'.
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2025/3985/P Granted
Greater London House Hampstead Road London NW1 7QX
Details of condition 8 (living roof) of planning permission 2025/2344/P, granted on 05/08/2025 (for: Creation of paved terraces at third floor level within the existing North and South lightwells, including seating, planting, creation of new access doorways, and other associated works)
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2025/0912/P Granted
Greater London House Hampstead Road London NW1 7QX
Improvements to the building entrance, including replacing the existing ramp with stairs and lifts; relocating the cat statues; demolishing ancillary structures; creating one new roof terraces for amenity use, including rooftop pavilions; repositioning PV panels; introducing soft landscaping; and carrying out associated works;the removal and repositioning of the green roof and the existing solar panels.
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2025/2344/P Granted
Greater London House Hampstead Road London NW1 7QX
Creation of paved terraces at third floor level within the existing North and South lightwells, including seating, planting, creation of new access doorways, and other associated works.
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2025/0685/P Withdrawn
Greater London House Hampstead Road London NW1 7QX
Non-material amendment to planning permission 2016/4208/P, granted on 26/10/2016, for The construction of three-storey infill extensions at upper ground, first, and second-floor levels within the open-air atrium of the building to create an additional 3,897m² of office floorspace (B1a); the removal of the existing redundant bridge link structures; associated facilities at lower ground level; the addition of plant at roof level; and cycle parking, namely, the removal and repositioning of the green roof and the existing solar panels.
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2020/5929/P Granted
Greater London House Hampstead Road London NW1 7QX
Installation of a door and the formation of a flat roof terrace area at four floor level
Timeline
Dates from the published record
-
7 Sep 2026
Received by Camden
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10 Sep 2026
Added to PlanIndex
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Decision
Awaiting decision
Decision expected by 2 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Camden took a median of 42 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
6 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
This application is with Camden for determination, against a statutory target of eight weeks. Over the last year Camden decided advertisement consent applications in a median of 55 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
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Greater London House Hampstead Road London NW1 7AW
The construction of 3 storey infill extensions at upper ground, 1st and 2nd floor levels within the open air atrium of the building to create an additional 3,897m² of office floorspace (B1a); the removal of the existing redundant bridge link structures; associated facilities at lower ground level; the addition of plant at roof level and cycle parking.
Granted Full applications Extension -
Greater London House Hampstead Road London NW1 7QX
Details to discharge (Biodiversity Net Gain) of planning permission 2025/2344/P "Creation of paved terraces at third floor level within the existing North and South lightwells, including seating, planting, creation of new access doorways, and other associated works.", granted on 05/08/2025.
Granted 2 docs -
Land at Cobden Junction Greater London House, Hampstead Road, London NW1 7QX
Minor material amendment to condition 2 (development to be carried out in accordance with approved plans) of planning permission dated 06/08/2012 (ref 2011/5122/P), for the erection of 2-storey building with landscaped forecourt to provide a restaurant (Class A3), namely for reduction of first floor level and erection of first floor roof terrace with balustrading.
Granted Full applications -
GREATER LONDON HOUSE Hampstead Road London NW1 7FB
Refurbishment of existing external terrace at rear fifth floor level including replacement decking, erection of pergolas, alterations to external wall, replacement of windows with doors and installation of new access doors
Granted Full applications Windows or glazing -
Land at Cobden Junction Greater London House Hampstead Road London NW1 7QY
Details of windows and doors, sample panel of materials, hard and soft landscaping and cycle parking as required by conditions 3, 4, 6 and 12 of planning permission 2011/5122/P dated 06/08/2012 for the erection of 2-storey building with landscaped forecourt to provide a restaurant (Class A3).
Granted Full applications Windows or glazing -
Greater London House Hampstead Road London NW1 7QX
Discharge of Condition 11 (SuDs implementation) of 2016/4208/P dated 26/10/2016 (for: The construction of 3 storey infill extensions at upper ground, 1st and 2nd floor levels within the open air atrium of the building to create an additional 3,897m² of office floorspace (B1a); the removal of the existing redundant bridge link structures; associated facilities at lower ground level; the addition of plant at roof level and cycle parking).
Granted Full applications Extension
Other advertisement consent applications
In Camden
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2026/3811/A Awaiting decision
Square Tavern 26 Tolmers Square London Camden NW1 2PE
1x non-illuminated fascia sign, 2x chalkboard panels, 3x amenity signs, 1x wall mpunted directional road sign and 1x double-sided internally illuminated pictorial on road elevation.
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2026/3885/A Awaiting decision
93 Euston Road London NW1 2RA
Installation of 1 no. internally illuminated fascia lettering sign, to be affixed to existing fascia; 1 no. moveable A-board, to be placed on pavement immediately to front of shopfront.
-
2026/3858/A Awaiting decision
30-34 New Oxford Street London WC1A 1AP
Display of 3 x externally illuminated fascia signs to New Oxford Street elevation, 1 x externally illuminated fascia sign to Museum Street elevation, 2 x externally illuminated projecting signs, and advertisement letterings on awning.
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2026/3323/A Granted
131-143 Belsize Road London NW6 4BR
Installation of four wall-mounted projecting internally illuminated advertisement signs, positioned on either side of the entrance.
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2026/3812/A Awaiting decision
Prospect House 100 New Oxford Street London Camden WC1A 1HB
New fascia signage with internal illumination, new projecting signage with external illumination, 4 window vinyls, and 2 internally illuminated light boxes internally againt the shopfront.