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Planning application

26/00413/ADV

James Hay Pension Trust Chiltern House 17 College Avenue Maidenhead SL6 6AR

Granted Windsor and Maidenhead Advertisement

Proposal

Consent to display 1no. non illuminated fascia sign.

As published by the council, reference 26/00413/ADV

Timeline

Dates from the published record

  1. 16 Feb 2026

    Received by Windsor and Maidenhead

  2. 20 Feb 2026

    Validated

    Checked as complete and ready for consideration.

  3. 13 Apr 2026

    Decision issued: Application Permitted

  4. 25 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00388/CONDIT Granted

    James Hay Pension Trust Chiltern House 17 College Avenue Maidenhead SL6 6AR

    Details required by Condition 5 (Biodiversity Net Gain) of planning permission 23/01770/FULL for a Detached outbuilding, raised decking, ramps and cycle store.

    13 Feb 2026 3m away Conditions
  • 26/01490/FULL Awaiting decision

    21 College Avenue Maidenhead SL6 6AR

    Construction of a new front boundary wall and wrought iron gates to vehicle access, following demolition of existing front boundary wall and wrought iron gates to vehicle access.

    17 Jun 2026 54m away Full applications
  • 23/00155/TPO Granted

    3A College Avenue Maidenhead SL6 6AR

    T1 Cedar - Tip reduce laterals by up to 3m to a final spread of 12m, Crown thinning by 15% and crown clean. (027/1979/TPO)

    18 Jan 2023 125m away Trees
  • 26/01636/FULL Awaiting decision

    The Lodge 2B College Avenue Maidenhead SL6 6AJ

    Garage conversion, single storey front extension, single storey side extension, part raising of the ridge, hip to gable, 1no. rear dormer and detached outbuilding ancillary to the main dwelling.

    3 Jul 2026 175m away Full applications
  • 23/00130/CPD Granted

    Fairford 6A Crescent Drive Maidenhead SL6 6AQ

    Certificate of lawfulness to determine whether the single storey rear extension is lawful.

    17 Jan 2023 181m away Lawful development
  • 22/03035/FULL Granted

    Fairford 6A Crescent Drive Maidenhead SL6 6AQ

    Part single, part two storey side extension and solar panels.

    11 Nov 2022 181m away Full applications

In Windsor and Maidenhead

  • 26/01754/ADV Awaiting decision

    Greens Kitchen And Bar 109 - 110 Peascod Street Windsor SL4 1DN

    Consent to display externally illuminated shopfront lettering and 2no. retractable awnings.

    17 Jul 2026 Advertising
  • 26/00805/ADV Granted

    Boots 17 - 18 Peascod Street Windsor SL4 1DU

    Consent to display 1 no. externally illuminated fascia panel, 1 no. Non illuminated fascia panel and 2 no. externally illuminated projecting roundels.

    30 Mar 2026 Advertising
  • 26/01160/ADV Granted

    Bus Shelter Opposite Ascot Racecourse Car Park 1 High Street Ascot

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising
  • 26/01163/ADV Granted

    Bus Shelter Opposite 2 Abbotts Walk Clewer Hill Road Windsor

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising
  • 26/01161/ADV Granted

    Bus Shelter Adjacent To 4 Earlsfield Holyport Maidenhead

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising