23/00171/ADV

1. 19 Jan 2023

   Received by Windsor and Maidenhead

2. 16 Mar 2023

   Decision issued: Refuse

3. 27 Jul 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 23/00172/FULL Refused

  Footpath Outside of 118 To 120 High Street Maidenhead

  Installation of BT Street Hub and associated display of advertisement to both sides of the unit followng removal of existing BT infrastructure.

  19 Jan 2023 1m away Full applications
• 22/03202/FULL Granted

  Ground And First And Second Floors 103 High Street Maidenhead

  Conversion of the first and second floors to provide 4no. residential unit with refuse and cycle storage at ground floor and alterations to fenestration.

  28 Nov 2022 19m away Full applications
• 26/00693/FULL Withdrawn

  Cancer Research UK 101 High Street Maidenhead SL6 1JX

  1 no. additional front entrance, first floor rear extension, new flat roof to existing rear single storey element with 1 no. rear rooflight, raised roof of building to form 2nd floor level, new PV panels and alterations to the external finish

  16 Mar 2026 25m away Full applications
• 21/02099/CLASSO Withdrawn

  Rear Part of 110 To 114 High Street Maidenhead

  Change of use from offices (Class B1(a)) to dwellinghouses (Class C3) to create x4 flats.

  7 Jul 2021 33m away Prior approval
• 22/02934/FULL Withdrawn

  K And B Convenience Store 2 Blandy House 3 - 5 King Street Maidenhead SL6 1DZ

  Change of use of Beauty Parlour (Sui Generis) to Off Licence and Convenient Store with signage (part retrospective).

  3 Nov 2022 39m away Full applications
• 26/01154/VAR Awaiting decision

  106 - 114 High Street Maidenhead

  Variation (under Section 73) of planning permission 20/03508/OUT as amended by 26/00842/NMA to allow for the alteration of the List of approved drawings condition (3), as well as documents associated with condition 9 (Surface water drainage scheme), 12 (Air quality report) 16 (Retail units/use class) and 19 (Acoustic measures).

  8 May 2026 40m away Amendments

• 26/01754/ADV Awaiting decision

  Greens Kitchen And Bar 109 - 110 Peascod Street Windsor SL4 1DN

  Consent to display externally illuminated shopfront lettering and 2no. retractable awnings.

  17 Jul 2026 Advertising
• 26/00805/ADV Granted

  Boots 17 - 18 Peascod Street Windsor SL4 1DU

  Consent to display 1 no. externally illuminated fascia panel, 1 no. Non illuminated fascia panel and 2 no. externally illuminated projecting roundels.

  30 Mar 2026 Advertising
• 26/01160/ADV Granted

  Bus Shelter Opposite Ascot Racecourse Car Park 1 High Street Ascot

  Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

  8 May 2026 Advertising
• 26/01163/ADV Granted

  Bus Shelter Opposite 2 Abbotts Walk Clewer Hill Road Windsor

  Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

  8 May 2026 Advertising
• 26/01161/ADV Granted

  Bus Shelter Adjacent To 4 Earlsfield Holyport Maidenhead

  Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

  8 May 2026 Advertising