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Planning application

22/03112/ADV

40 - 42 High Street Maidenhead SL6 1QE

Granted Windsor and Maidenhead Advertisement

Proposal

Consent to display 1no. externally illuminated fascia sign and 1no. externally illuminated hanging sign.

As published by the council, reference 22/03112/ADV

Timeline

Dates from the published record

  1. 18 Nov 2022

    Received by Windsor and Maidenhead

  2. 6 Dec 2022

    Validated

    Checked as complete and ready for consideration.

  3. 30 Jan 2023

    Decision issued: Application Permitted

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 22/02341/FULL Refused

    40 - 42 High Street Maidenhead SL6 1QE

    Erection of a roof extension and new building to the rear of the site to create x8 residential units, alterations to front elevation and fenestration, new bin store and all associated works.

    23 Aug 2022 0m away Full applications
  • 22/02899/CONDIT Granted

    40 - 42 High Street Maidenhead SL6 1QE

    Details required by condition 4 (cycle parking) of planning permission (20/03540/CLASSO) for Class O change of use from B1a (office) to C3 (dwelling).

    28 Oct 2022 1m away Conditions
  • 26/01157/ADV Granted

    Bus Shelter Adjacent To 48 High Street Maidenhead

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 40m away Advertising
  • 22/01890/FULL Withdrawn

    Boots 54 - 58 High Street Maidenhead SL6 1PY

    Part single part two storey roof extension to provide office and rooftop amenity spaces with alterations to the existing elevations and fenestration on the lower floors.

    12 Jul 2022 61m away Full applications
  • 21/01632/FULL Granted

    Boots 54 - 58 High Street Maidenhead SL6 1PY

    Installation of new windows on the first and second floors.

    25 May 2021 61m away Full applications
  • 23/00167/ADV Refused

    Pavement Outside 54 To 58 High Street Maidenhead

    Consent to display x1 new internally illuminated Street Hub with double sided digital screens.

    19 Jan 2023 63m away Advertising

In Windsor and Maidenhead

  • 26/01754/ADV Awaiting decision

    Greens Kitchen And Bar 109 - 110 Peascod Street Windsor SL4 1DN

    Consent to display externally illuminated shopfront lettering and 2no. retractable awnings.

    17 Jul 2026 Advertising
  • 26/00805/ADV Granted

    Boots 17 - 18 Peascod Street Windsor SL4 1DU

    Consent to display 1 no. externally illuminated fascia panel, 1 no. Non illuminated fascia panel and 2 no. externally illuminated projecting roundels.

    30 Mar 2026 Advertising
  • 26/01160/ADV Granted

    Bus Shelter Opposite Ascot Racecourse Car Park 1 High Street Ascot

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising
  • 26/01163/ADV Granted

    Bus Shelter Opposite 2 Abbotts Walk Clewer Hill Road Windsor

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising
  • 26/01161/ADV Granted

    Bus Shelter Adjacent To 4 Earlsfield Holyport Maidenhead

    Consent to display 1no. double sided internally illuminated digital advertising panel forming an integral part of the bus shelter.

    8 May 2026 Advertising