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Planning application

Basement And Ground Floor 33 Shaftesbury Avenue London W1D 7EH

Awaiting decision Westminster 26/06646/ADV Advertising

Relates to 26/06645/FULL

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of 2 externally illuminated halo-effect fascia signs each measuring 3.44m x 0.45m and 2 externally illuminated halo-effect projecting signs each measuring 0.65m x 0.60m. (Linked with 26/06645/FULL).

As published by the council, reference 26/06646/ADV

Application record

Reference
26/06646/ADV
Category
Advertising
Status
Pending
Received
29 Sep 2026
Validated
29 Sep 2026
Postcode
W1D 7EH

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/06645/FULL Awaiting decision

    Basement And Ground Floor 33 Shaftesbury Avenue London W1D 7EH

    Repainting of the existing shopfront and replacement of the existing entrance step with terrazzo tiles. (Linked with 26/06646/ADV)

    Submitted 29 Sep 2026 Full applications

Timeline

Dates from the published record

  1. 29 Sep 2026

    Received by Westminster

  2. 2 Oct 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 24 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 76 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/06645/FULL Awaiting decision

    Basement And Ground Floor 33 Shaftesbury Avenue London W1D 7EH

    Repainting of the existing shopfront and replacement of the existing entrance step with terrazzo tiles. (Linked with 26/06646/ADV)

    Submitted 29 Sep 2026 Full applications

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 79 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 33 Shaftesbury Avenue London W1D 7EH

    26/06645/FULL Submitted 29 Sep 2026 50 yards away

    88% historically approved · decision due ~24 Nov

    Repainting of the existing shopfront and replacement of the existing entrance step with terrazzo tiles. (Linked with 26/06646/ADV)

    Awaiting decision Full applications Windows or glazing

  • Lyric Theatre 29 Shaftesbury Avenue London W1D 7ES

    25/09127/FULL Submitted 17 Dec 2025 50 yards away

    88% historically approved · decision due ~11 Feb

    Installation of a Street Hub 3 unit. (Linked to 25/09128/ADV)

    Awaiting decision Full applications 19 docs
    Several homes

  • 42 Rupert Street London W1D 6DP

    08/07540/AD7 Submitted 29 Aug 2008 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located at a height of between 3m x 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 3 docs

  • 54 - 56 Shaftesbury Avenue London W1D 6LR

    03/05713/AD7 Submitted 21 Jul 2003 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 0.9 x 0.6m.

    Granted Advertising 3 docs

  • 54 - 56 Shaftesbury Avenue London W1D 6LR

    07/07201/FULL Submitted 14 Aug 2007 50 yards away

    Use of the first floor of 50-56 Shaftesbury Avenue for either office (Class B1) use or restaurant (Class A3) use as an extension to the restaurant at 42 Rupert Street.

    Granted Full applications Extension 6 docs

  • 54 - 56 Shaftesbury Avenue London W1D 6LR

    26/05741/FULL Submitted 21 Aug 2026 50 yards away

    88% historically approved · decision due ~16 Oct

    Installation of replacement shopfronts and associated external works.

    Awaiting decision Full applications

In Westminster

  • 26/06629/ADV Awaiting decision

    36 Berwick Street London W1F 8RR

    Display of internally illuminated light box hanging sign measuring 0.30m x 0.30m.

    Received 28 Sep, published by the council 2 Oct 2026 Advertising
  • 26/06616/ADV Awaiting decision

    6 Eccleston Street London SW1W 9LS

    Display of non-illuminated fascia individual lettering measuring 3.760mm x 300mm. Display of two internally illuminated hanging sign measuring 900mm x 1200mm (linked to 26/06615/FULL)

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06593/ADV Awaiting decision

    1 The Piazza Covent Garden London WC2E 8HB

    Display of six illuminated interactive sculptural structures with integrated ambient sound, positioned on the public highway for a temporary period from 13 October 2026 until 01 December 2026.

    Received 25 Sep, published by the council 30 Sep 2026 Advertising
  • 26/06444/ADV Refused

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06578/ADV Awaiting decision

    Connaught Hotel Carlos Place London W1K 2AL

    Display of one externally illuminated 30ft Christmas tree and decorations measuring 10m x 4m for a temporary period from 14 November 2026 until 02 January 2027.

    Received 24 Sep, published by the council 1 Oct 2026 Advertising