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Planning application

27 - 29 Brook Street West End London W1K 4HE

Decided Westminster 26/05873/ADV Advertising

Relates to 26/05865/LBC

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of an internally illuminated (letters only) fascia sign measuring 0.2m x 0.687m, and an interally illuminated logo measuring 0.34m in diameter on the transom panel above the entrance doors. Linked with 26/05865/LBC

As published by the council, reference 26/05873/ADV

Application record

Reference
26/05873/ADV
Category
Advertising
Status
Decided
Received
27 Aug 2026
Validated
27 Aug 2026
Postcode
W1K 4HE

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 2 approved, 0 refused.

  • 26/05865/LBC Decided

    27 - 29 Brook Street West End London W1K 4HE

    Installation of ground floor signage and refurbishment to the existing timber shopfront; installation of a light above the entrance doors; and other associated works to Brook Street elevation.

    Submitted 26 Aug 2026 Heritage and listed buildings
  • 25/07865/FULL Granted

    27 - 29 Brook Street West End London W1K 4HE

    Alterations at rear first floor roof level comprising the replacement of the existing rooflight and installation of replacement rooftop plant with associated acoustic enclosures, installation of new louvres in the rear elevation of the building at second floor level. (Linked with 25/06767/LBC)

    Decided 20 Feb 2026 Full applications
  • 25/06767/LBC Granted

    27 - 29 Brook Street West End London W1K 4HE

    Internal and external works including external refurbishment works to rear facade and internal alterations including installation of new stairs linking ground and lower ground floors along with works to party wall adjacent to 31 Brook Street. Proposed replacement of existing rooflight, new acoustic enclosure at L1 roof, creation of internal WC at ground floor level, amendment to rear door at lower ground level to include a louvre panel, replacement of existing window at L1 with new louvred panels and replacement of pavement lights fronting Brook Street. (Linked with 25/07865/FULL)

    Decided 20 Nov 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 27 Aug 2026

    Received by Westminster

  2. 1 Sep 2026

    Added to PlanIndex

  3. 19 Oct 2026

    Status changed to Decided

    Previously Pending.

Cases linked to this one on the register

  • 26/05865/LBC Decided

    27 - 29 Brook Street West End London W1K 4HE

    Installation of ground floor signage and refurbishment to the existing timber shopfront; installation of a light above the entrance doors; and other associated works to Brook Street elevation.

    Submitted 26 Aug 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/05865/LBC Decided

    27 - 29 Brook Street West End London W1K 4HE

    Installation of ground floor signage and refurbishment to the existing timber shopfront; installation of a light above the entrance doors; and other associated works to Brook Street elevation.

    Submitted 26 Aug 2026 Heritage and listed buildings

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 27 - 29 Brook Street West End London W1K 4HE

    26/05865/LBC Submitted 26 Aug 2026 50 yards away

    90% historically approved · decision due ~21 Oct

    Installation of ground floor signage and refurbishment to the existing timber shopfront; installation of a light above the entrance doors; and other associated works to Brook Street elevation.

    Decided Heritage and listed buildings Windows or glazing
  • 27 - 29 Brook Street West End London W1K 4HE

    25/06767/LBC Submitted 19 Sep 2025 50 yards away

    Internal and external works including external refurbishment works to rear facade and internal alterations including installation of new stairs linking ground and lower ground floors along with works to party wall adjacent to 31 Brook Street. Proposed replacement of existing rooflight, new acoustic enclosure at L1 roof, creation of internal WC at ground floor level, amendment to rear door at lower ground level to include a louvre panel, replacement of existing window at L1 with new louvred panels and replacement of pavement lights fronting Brook Street. (Linked with 25/07865/FULL)

    Granted Heritage and listed buildings Loft or dormer Windows or glazing 44 docs
  • 27 - 29 Brook Street West End London W1K 4HE

    25/07865/FULL Submitted 30 Oct 2025 50 yards away

    Alterations at rear first floor roof level comprising the replacement of the existing rooflight and installation of replacement rooftop plant with associated acoustic enclosures, installation of new louvres in the rear elevation of the building at second floor level. (Linked with 25/06767/LBC)

    Granted Full applications Loft or dormer 27 docs
  • Handels House 25 Brook Street West End London W1K 4HB

    26/01465/LBC Submitted 6 Mar 2026 50 yards away

    90% historically approved · decision due ~1 May

    Internal alterations including creation of a niche above the fireplace at second floor level and removal of two doors on first and second floors.

    Awaiting decision Heritage and listed buildings 9 docs
  • Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    26/02073/NMA Submitted 27 Mar 2026 50 yards away

    93% historically approved · decision due ~3 Jul

    Amendments to planning permission dated 4th February 2025 (RN:24/02105/FULL) for External alterations including shopfront alterations and new facade finishes to Nos. 27-29, 31, 35 and 37 Brook Street; and 12-13 and 15-16 Avery Row. At 12-13 Avery Row: change of use of ground floor from commercial (Use Class E) to refuse store (Sui Generis). At 15-16 Avery Row: works include the widening of the arched passageway leading from Avery Row to White Lion Yard. At 27-29 Brook Street: replacement of the rear facade windows at lower ground and ground floor, new fixed planter to the rear facade and new external lighting. At 31 Brook Street: alterations to the pitched roof to create external plant enclosure at fourth floor level; demolition of rear building at lower ground and ground floor levels and the first floor plant enclosure and construction of new building over ground, first and second floor levels with openable elements to the first and second floor glazing for use as a restaurant (Use Class E). Public realm changes to Lancashire Court and White Lion Yard including new paving, installation of stepped access to the western entrance from Brook Street and alterations to landscaping and installation of external lighting. Namely, amendment to the description of development of the original planning permission to reference the new LBC; and supersede a number of plans approved under the original planning permission to capture the updated plans approved under the new LBC.

    Awaiting decision Amendments Demolition Windows or glazing 25 docs
  • 116 - 117 New Bond Street London W1S 1EN

    25/08471/FULL Submitted 19 Nov 2025 50 yards away

    Installation of a new stair and alterations to part of the shopfront within Horse Shoe Yard at the rear of the building.

    Granted Full applications Windows or glazing 19 docs

In Westminster

  • 26/07230/ADV Awaiting decision

    5 D'arblay Street London W1F 8DL

    Display of an externally illuminated fascia sign measuring 0.4m x 0.9m and a non-illuminated hanging sign measuring 0.4m x 0.8m. (Linekd with 26/07229/FULL)

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07225/ADV Awaiting decision

    8 Hinde Street London W1U 3BQ

    Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising