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Planning application

25/05879/ADV

1 Great Portland Street London W1W 8PZ

Granted Westminster Advert Application (ADV)

Proposal

Display of a backlit fascia sign measuring 0.13m x 0.5m.

As published by the council, reference 25/05879/ADV

Timeline

Dates from the published record

  1. 19 Aug 2025

    Received by Westminster

  2. 9 Sep 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/05878/LBC Awaiting decision

    1 Great Portland Street London W1W 8PZ

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterationsl. (Linked to 25/05877/FULL)

    19 Aug 2025 0m away Heritage and listed buildings
  • 25/05877/FULL Awaiting decision

    1 Great Portland Street London W1W 8PZ

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterations. (Linked to 25/05878/LBC)

    19 Aug 2025 0m away Full applications
  • 26/03780/ADFULL Awaiting decision

    Niketown 236 Oxford Street London W1C 1DE

    Details of advertising display on the hoarding; pursuant to condition 1 of Advertisement consent dated 4th July 2025 (RN 25/03755/ADV)

    9 Jun 2026 30m away Full applications
  • 26/03780/AADV Granted

    Niketown 236 Oxford Street London W1C 1DE

    Details of advertising display on the hoarding; pursuant to condition 1 of Advertisement consent dated 4th July 2025 (RN 25/03755/ADV)

    9 Jun 2026 30m away Conditions
  • 26/03565/LBC Awaiting decision

    Niketown 236 Oxford Street London W1C 1DE

    Internal alterations at ground, first, second and third floor level.

    1 Jun 2026 31m away Heritage and listed buildings
  • 25/07193/LBC Awaiting decision

    Niketown 236 Oxford Street London W1C 1DE

    Internal alterations at ground, first, second and third floors, including but not limited to new internal partitions, raised access floor, decorative finishes including lighting, installation of digital display systems, fixtures and fittings, and other works related to shop fit out works.

    6 Oct 2025 33m away Heritage and listed buildings

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising