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Planning application

1 Great Portland Street London W1W 8PZ

Granted Westminster 25/05879/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of a backlit fascia sign measuring 0.13m x 0.5m.

As published by the council, reference 25/05879/ADV

Application record

Reference
25/05879/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
19 Aug 2025
Validated
19 Aug 2025
Decided
9 Sep 2025
Decision by
Delegated Decision
Postcode
W1W 8PZ

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 1 approved, 0 refused.

  • 26/02031/ADFULL Awaiting decision

    1 Great Portland Street London W1W 8PZ

    Details of samples (photos) of the facing materials and planting scheme pursuant to Conditions 6 and 7 of planning permission dated 19 February 2026 (RN25/05877/FULL) (Linked 26/02030/ADLBC)

    Submitted 27 Mar 2026 Full applications
  • 26/02030/ADLBC Awaiting decision

    1 Great Portland Street London W1W 8PZ

    Details of samples (photos) of the facing materials pursuant to Condition 3 of Listed Building Consent dated 19 February 2026 (RN25/05878/LBC) (Linked 26/02031/ADFULL)

    Submitted 26 Mar 2026 Conditions
  • 25/05878/LBC Awaiting decision

    1 Great Portland Street London W1W 8PZ

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterationsl. (Linked to 25/05877/FULL)

    Submitted 19 Aug 2025 Heritage and listed buildings
  • 25/05877/FULL Awaiting decision

    1 Great Portland Street London W1W 8PZ

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterations. (Linked to 25/05878/LBC)

    Submitted 19 Aug 2025 Full applications

Timeline

Dates from the published record

  1. 19 Aug 2025

    Received by Westminster

  2. 9 Sep 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Iceni Projects Ltd. Agent, registered in London

Active · incorporated 2005 · London

757 applications on PlanIndex · across 91 councils · 96% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

24 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 9 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 1 Great Portland Street London W1W 8PZ

    25/05878/LBC Submitted 19 Aug 2025 50 yards away

    90% historically approved · decision due ~14 Oct

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterationsl. (Linked to 25/05877/FULL)

    Awaiting decision Heritage and listed buildings Demolition Windows or glazing 54 docs
  • 1 Great Portland Street London W1W 8PZ

    25/05877/FULL Submitted 19 Aug 2025 50 yards away

    87% historically approved · decision due ~14 Oct

    External changes to the building including installation of mechanical plant at roof level, demolition and replacement of ground floor revolving entry door with a new door set, glazing of 2 windows to be replaced with louvres, modification to the roof terrace arrangement, new signage and internal alterations. (Linked to 25/05878/LBC)

    Awaiting decision Full applications Demolition Windows or glazing 56 docs
  • Niketown 236 Oxford Street London W1C 1DE

    26/03780/ADFULL Submitted 9 Jun 2026 50 yards away

    87% historically approved · decision due ~4 Aug

    Details of advertising display on the hoarding; pursuant to condition 1 of Advertisement consent dated 4th July 2025 (RN 25/03755/ADV)

    Awaiting decision Full applications 4 docs
  • Niketown 236 Oxford Street London W1C 1DE

    25/07193/LBC Submitted 6 Oct 2025 50 yards away

    Internal alterations at ground, first, second and third floors, including but not limited to new internal partitions, raised access floor, decorative finishes including lighting, installation of digital display systems, fixtures and fittings, and other works related to shop fit out works.

    Granted Heritage and listed buildings 64 docs
  • Niketown 236 Oxford Street London W1C 1DE

    26/03565/LBC Submitted 1 Jun 2026 50 yards away

    90% historically approved · decision due ~27 Jul

    Internal alterations at ground, first, second and third floor level.

    Awaiting decision Heritage and listed buildings 64 docs
  • Niketown 236 Oxford Street London W1C 1DE

    26/05178/AADV Submitted 31 Jul 2026 50 yards away

    89% historically approved · decision due ~25 Sep

    Details of hoarding advertisements pursuant to condition 1 of advertisement consent dated 04 July 2025 (RN: 25/03755/ADV)

    Decided

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising