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Planning application

49 Villiers Street London WC2N 6NE

Refused Westminster 25/04592/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of non illuminated A-frame board measuring 1.1m x 0.65m placed on pavement.

As published by the council, reference 25/04592/ADV

Application record

Reference
25/04592/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
3 Jul 2025
Validated
30 Sep 2025
Decided
15 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2N 6NE

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 1 refused.

  • 25/07402/ADV Granted

    49 Villiers Street London WC2N 6NE

    Display of non illuminated projecting sign measuring 0.6m x 0.6m.

    Decided 15 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 3 Jul 2025

    Received by Westminster

  2. 30 Sep 2025

    Validated

    Checked as complete and ready for consideration.

  3. 15 Oct 2025

    Decision issued: Application Refused

  4. 30 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

26 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 49 Villiers Street London WC2N 6NE

    25/07402/ADV Submitted 14 Oct 2025 50 yards away

    Display of non illuminated projecting sign measuring 0.6m x 0.6m.

    Granted Advertising 16 docs

  • 13 - 14 Buckingham Street London WC2N 6DF

    23/03670/LBC Submitted 2 Jun 2023 50 yards away

    Conversion of three existing WCs on the ground floor into a single accessible WC and shower room.

    Granted Heritage and listed buildings 18 docs

  • 17 Embankment Place London WC2N 6NN

    26/06946/ADV Submitted 12 Oct 2026 50 yards away

    82% historically approved · decision due ~7 Dec

    Display of non illuminated Aluminium digital display measuring 0.64m X 1.18m, non illuminated fascia sign measuring 2.8m X 0.35m, externally illuminated fascia sign 4.34m X 0.5m and externally illuminated projecting sign 0.6m X 0.6m

    Awaiting decision Advertising

  • 17 Embankment Place London WC2N 6NN

    26/06209/ADV Submitted 10 Sep 2026 50 yards away

    82% historically approved · decision due ~16 Nov

    Display of two internally illuminated fascia signs measuring 2.12m x 0.18m and 4.24m x 0.18m, one internally illuminated projecting roundel sign measuring 0.60m x 0.60m, and associated window vinyl.

    Decided Advertising Windows or glazing

  • Victoria Embankment Gardens Villiers Street London WC2N 6ND

    26/02977/LBC Submitted 6 May 2026 50 yards away

    90% historically approved · decision due ~1 Jul

    Conservation works to York Water Gate.

    Awaiting decision Heritage and listed buildings 9 docs

  • 14 Buckingham Street London WC2N 6DF

    26/04274/FULL Submitted 29 Jun 2026 50 yards away

    88% historically approved · decision due ~24 Aug

    Ventilation works,including the installation of ducting and grilles to lightwell at lower ground floor level.

    Decided Full applications 23 docs

In Westminster

  • 26/07230/ADV Awaiting decision

    5 D'arblay Street London W1F 8DL

    Display of an externally illuminated fascia sign measuring 0.4m x 0.9m and a non-illuminated hanging sign measuring 0.4m x 0.8m. (Linekd with 26/07229/FULL)

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07225/ADV Awaiting decision

    8 Hinde Street London W1U 3BQ

    Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising