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Planning application

49 Villiers Street London WC2N 6NE

Refused Westminster 25/04592/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of non illuminated A-frame board measuring 1.1m x 0.65m placed on pavement.

As published by the council, reference 25/04592/ADV

Application record

Reference
25/04592/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Refused
Received
3 Jul 2025
Validated
30 Sep 2025
Decided
15 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2N 6NE

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 1 refused.

  • 25/07402/ADV Granted

    49 Villiers Street London WC2N 6NE

    Display of non illuminated projecting sign measuring 0.6m x 0.6m.

    Decided 15 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 3 Jul 2025

    Received by Westminster

  2. 30 Sep 2025

    Validated

    Checked as complete and ready for consideration.

  3. 15 Oct 2025

    Decision issued: Application Refused

  4. 30 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

26 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 49 Villiers Street London WC2N 6NE

    25/07402/ADV Submitted 14 Oct 2025 0m away

    Display of non illuminated projecting sign measuring 0.6m x 0.6m.

    Granted Advertising 16 docs

  • 14 Buckingham Street London WC2N 6DF

    26/04274/FULL Submitted 29 Jun 2026 23m away

    87% historically approved · decision due ~24 Aug

    Ventilation works, involving the installation of ducting and grilles to lightwell at lower ground floor level. (Linked with 26/04216/LBC)

    Awaiting decision Full applications 23 docs

  • 14 Buckingham Street London WC2N 6DF

    26/04216/LBC Submitted 25 Jun 2026 23m away

    90% historically approved · decision due ~24 Aug

    Lower Ground Floor front two rooms facing Watergate Walk:- new opening between two rooms, installation of air handling equipment to ceiling with suspended ceiling and intake extract in end wall. (Linked with 26/04274/FULL)

    Awaiting decision Heritage and listed buildings 24 docs

  • Victoria Embankment Gardens Villiers Street London WC2N 6ND

    26/02977/LBC Submitted 6 May 2026 36m away

    90% historically approved · decision due ~1 Jul

    Conservation works to York Water Gate.

    Awaiting decision Heritage and listed buildings 9 docs

  • Victoria Embankment Gardens Villiers Street London WC2N 6ND

    26/01579/ADV Submitted 11 Mar 2026 54m away

    85% historically approved · decision due ~6 May

    Display of the Lion sculpture for the Pride in the Quarter Trail, from period 1st June 2026 to 10th Auguest 2026.

    Awaiting decision Advertising 4 docs

  • Victoria Embankment Gardens Villiers Street London WC2N 6ND

    26/02039/ADV Submitted 27 Mar 2026 54m away

    85% historically approved · decision due ~22 May

    Display of non-illuminated sculpture measuring 1.1m x 0.9m for a temporary period from 1st June 2026 to 10 August 2026.

    Awaiting decision Advertising 5 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising