Planning application
12/11856/AD7
30 Brook Street Mayfair London W1K 5DJ
Proposal
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.
As published by the council, reference 12/11856/AD7
Timeline
Dates from the published record
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29 Nov 2012
Received by Westminster
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20 Dec 2012
Decision issued: Application Refused
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29 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05338/FULL Refused
26 Brook Street West End London W1K 5DQ
Variation of Condition 1 of planning permission dated 3rd October 2024 (RN:24/03691/FULL) for, 'External alterations including replacement windows and doors, infilling three windows and one infilled door opening to the rear, relocation of condenser units and screening to main roof level, installation of a replacement shopfront and erection of an awning'; Namely, changes to the shopfront, which will be extended further along Haunch of Venison Yard, with the large section of curved glass previously proposed, now squared off and replaced with one single pane facing Brook Street and two panes facing the Yard and to introduce a skylight on the roof above the stair core. (Application under Section 73 of the Act).
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26/02902/FULL Awaiting decision
Development Site At 105-106 New Bond Street And 18 Haunch Of Venison Yard London
Variation/removal of Conditions 1, 5, 19, 22, and 23 of planning permission 2nd October 2025 (RN: 25/04904/FULL), which itself varied Condition 1 of planning permission dated 4th June 2025 (RN: 25/01184/FULL), which itself varied Conditions 1 and 6 of planning permission dated 11th September 2020 (RN:19/06794/FULL) for demolition behind the retained New Bond Street facade and erection of a new building comprising sub-basement, basement, ground and six upper storeys for use as retail (Class E( a)) at basement, part ground and mezzanine floors; offices (Class E(g)(i)) at part ground, third to sixth floors; and dual/alternative use of the first and second floor as either offices (Class E(g)(i)) and/or retail (Class E(a)). Office access to be via Haunch of Venison Yard. Installation of plant at sub-basement and roof levels, terraces at upper floors and cycle storage and waste stores within basement level; NAMELY, to incorporate design amends at Level 06 roof to accommodate terrace, reconfigure the basement layout, inclusion of structural panel to glazing at Level 04, and increase lift overrun.
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25/08050/NMA Awaiting decision
Development Site At 105-106 New Bond Street And 18 Haunch Of Venison Yard London
Amendments to planning permission dated 2nd October 2025 (RN 25/04904/FULL) for the Variation of Condition 1 of planning permission dated 4th June 2025 (RN: 25/01184/FULL), which itself varied Conditions 1 and 6 of planning permission dated 11th September 2020 (RN:19/06794/FULL) for, 'Demolition behind the retained New Bond Street facade and erection of a new building comprising sub-basement, basement, ground and six upper storeys for use as retail (Class A1) at basement, part ground and mezzanine floors; offices (Class 81) at part ground, third to sixth floors; and dual/alternative use of the first and second floor as either offices (Class 81) and/or retail (Class A1). Office access to be via Haunch of Venison Yard. Installation of plant at sub-basement and sixth floor levels, terraces at third to fifth floor levels and cycle storage and waste stores at sub basement level' NAMELY, to amend the description of develpoment and wording of condition 6.
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25/05619/ADV Awaiting decision
20 Brook Street West End London W1K 5DE
Display of non illuminated fascia sign measuring 4.77m X 0.46m and internally illuminated projecting sign measuring 0.15m X 0.65m
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25/05618/FULL Awaiting decision
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North, minor internal alterations, installation of secondary glazing on the second and third and floor, replacement air conditioning for the ground and basement floor, alterations of the basement tea point and WC area and replacement fire doors at main escape core. (Linked to 25/05616/LBC)
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25/05616/LBC Awaiting decision
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor internal alterations, installation of secondary glazing on the second and third and floor, replacement air conditioning for the ground and basement floor, alterations of the basement tea point and WC area and replacment fire doors at main escape core. (Linked to 25/05618/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.