Planning application
04/07077/ADV
15 - 17 Berkeley Square London W1J 6EG
Proposal
Display of internally illuminated fascia and projecting signs.
As published by the council, reference 04/07077/ADV
Timeline
Dates from the published record
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8 Sep 2004
Received by Westminster
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14 Oct 2004
Decision issued: Application Withdrawn
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29 Jul 2026
Added to PlanIndex
What withdrawal means
The process from here
The applicant withdrew this application before the council decided it, so it carries no planning weight and no fee refund is automatic. Withdrawal often follows officer feedback that a refusal was likely.
The applicant is free to submit a revised application at any time, and many withdrawn schemes return in amended form, so the site is worth watching if the proposal affected you.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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02/05887/ADV Granted
15 - 17 Berkeley Square London W1J 6EG
Display of a non illuminated fascia sign at nos. 16 and 17.
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04/09900/ADV Granted
15 - 17 Berkeley Square London W1J 6EG
Display of an internally illuminated projecting sign and internally illuminated badge sign over the entrance of 16-17 Berkeley Square.
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25/05447/NMA Granted
14 Berkeley Square London W1J 6AF
Amendments to planning permission dated 13th April 2025 (RN: 24/01892/FULL) for Use of the ground and basement floor as a car showroom (Sui-generis); shopfront changes; and associated works. Namely, to allow minor amendments to shopfront colour and internal layout.
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26/04075/ADFULL Awaiting decision
14 Berkeley Square London W1J 6AF
Details of Operational Management Plan; pursuant to Condition 4 of planning permission dated 10th May 2024 (RN 24/01892/FULL)
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26/01629/ADV Awaiting decision
18 Berkeley Square London W1J 6AE
Display of two internally illuminated fascia signs and two internally illuminated projecting signs to Bruton Street elevation and one internally illuminated fascia sign to Berkeley Square elevation.
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25/05296/COFUL Granted
Open Space Berkeley Square London W1J 6EB
Use of the south east quadrant of Berkeley Square Gardens for the temporary display of sculpture for a period of five years.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.