Planning application
04/05341/ADV
7 Wardour Street London W1D 6PE
Proposal
Display of externally illuminated fascia and internally illuminated projecting sign.
As published by the council, reference 04/05341/ADV
Timeline
Dates from the published record
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9 Jul 2004
Received by Westminster
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25 Aug 2004
Validated
Checked as complete and ready for consideration.
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19 Oct 2004
Decision issued: Application Refused
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29 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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04/08428/ADV Granted
7 Wardour Street London W1D 6PE
Display of externally illuminated fascia and externally illuminted projecting sign.
-
04/02132/FULL Refused
7 Wardour Street London W1D 6PE
Retention of three air conditioning units at rear ground floor level.
-
04/00202/LBC Refused
7 Wardour Street London W1D 6PE
Retention of 3 air conditoning units at rear ground floor level, secondary glazing to all windows on the front and rear elevation and externally lluminated signage.
-
26/04191/ADV Awaiting decision
15 Wardour Street London W1D 6PH
Display of three externally illuminated fascia signs measuring 0.56m x 7.3m, 0.5m x 5.1m, and 0.5m x 2.18m; and an externally illuminated projecting sign measuring 0.53m x 0.46m.
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03/07642/AD7 Granted
13 Wardour Street London W1D 6PQ
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.
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25/05306/ADV Awaiting decision
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 measuring 1.15m X 1.9m
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.