Planning application
The Optimist, 23 - 25 St Giles Street, Northampton, NN1 1JA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Internally illuminated O'Neill's fascia's above the entrances and internally illuminated oak barrel projection signs and Guinness painted characters.
As published by the council, reference 2026/0778/ADV
Application record
- Reference
- 2026/0778/ADV
- Type
- Advertisement Consent
- Status
- 4 - Consultations Despatched (1-10)
- Received
- 12 Feb 2026
- Validated
- 12 Feb 2026
- Ward
- Castle Ward
- Parish
- Northampton Town Council
- Decision by
- Delegated
- Postcode
- NN1 1JA
Timeline
Dates from the published record
-
12 Feb 2026
Received by West Northamptonshire
-
4 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 9 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
West Northamptonshire took a median of 67 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
17 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
The process from here
This application is with West Northamptonshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
The Optimist 23 25 St Giles Street Northampton NN1 1JA
89% historically approved · decision due ~17 Apr
Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.
Awaiting decision Full applications 18 docs -
Pizzaexpress 6 Derngate Northampton NN1 1UB
Discharge of conditions 6 [Stonework Repair], 7 [Stone and Brickwork Cleaning], 8 [Gutters and Rainwater Pipes] for application 2025/0386/LBC - External works including repair and maintenance to improve the building
Granted Conditions 13 docs -
23-25 Derngate Northampton NN1 1TY
Lawful development certificate (proposed) for change of use of existing retail unit (class E) to a restaurant/cafe (class E) with internal alterations
Granted Lawful development 6 docs -
24 Guildhall Road Northampton NN1 1DN
Discharge of Condition 3(Method Statement for Fixings to Buildings) of Planning Permission 2026/0133/ADV. (Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible. At 24 Guildhall Road Northampton NN1 1DN).
Granted Conditions 10 docs -
24 Guildhall Road Northampton NN1 1DN
Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible.
Granted Advertising 17 docs -
Land At Former St Giles Clinic 67 St Giles Street Northampton NN1 1JF
Discharge of Conditions 3 [Materials], 7 [Contamination], 9 [Noise], 12 [Noise Exposure] and 15 [Archaeology] of Planning Permission N/2017/1570 [Variation of condition 6 of planning permission N/2016/1138 (demolition of the existing single storey building and the construction of a new four storey mixed use building to include 60no residential units and 2no restaurant and cafe units (use class a3)) to vary approved plans allow for internal subdivision of units and external and internal alterations]
Granted Conditions Demolition 22 docsSmall domestic
Other advertising applications
In West Northamptonshire
-
2026/1817/ADV Granted
Wooldale Road/Berry Lane Roundabout Northampton NN4 6NA
Advertisement consent to install four identical, non-illuminated roundabout sponsorship signs. Each sign will be installed facing an entrance to the roundabout and not conflict with any existing traffic street furniture.
-
2026/2792/ADV Granted
DC3 Parsons Road Daventry NN11 8NF
Two non-illuminated fascia signs
-
2025/5090/ADV Granted
4 Bridge Street, Northampton, NN1 1NW
Advertisement Consent for the installation of a replacement fascia sign, new window and door vinyl graphics, and a display screen.
-
2026/2341/ADV Granted
Tesco Express 50 Bordeaux Close Northampton NN5 6YR
Advertisement consent for the installation of two rapid electric vehicle charging stations and ancillary equipment within the car park including one fully accessible EV charging bay.
-
2026/2752/ADV Granted
Prologis UK Ltd DC12 DIRFT III Dirft Drive Crick Daventry NN6 7EB
Installation of 4 no. non illuminated fascia signs