Planning application
The Optimist, 23 - 25 St Giles Street, Northampton, NN1 1JA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Internally illuminated O'Neill's fascia's above the entrances and internally illuminated oak barrel projection signs and Guinness painted characters.
As published by the council, reference 2026/0778/ADV
Application record
- Reference
- 2026/0778/ADV
- Type
- Advertisement Consent
- Status
- 4 - Consultations Despatched (1-10)
- Received
- 12 Feb 2026
- Validated
- 12 Feb 2026
- Ward
- Castle Ward
- Parish
- Northampton Town Council
- Decision by
- Delegated
- Postcode
- NN1 1JA
Site history
Applications at this address on the West Northamptonshire register
This site has had 2 applications since 2026.
-
2026/0904/FULL Awaiting decision
The Optimist 23 25 St Giles Street Northampton NN1 1JA
Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.
Timeline
Dates from the published record
-
12 Feb 2026
Received by West Northamptonshire
-
4 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 9 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
West Northamptonshire took a median of 69 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
17 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with West Northamptonshire for determination, against a statutory target of eight weeks. Over the last year West Northamptonshire decided advertisement consent applications in a median of 85 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The Optimist 23 25 St Giles Street Northampton NN1 1JA
89% historically approved · decision due ~17 Apr
Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.
Awaiting decision Full applications 18 docs -
Pizzaexpress 6 Derngate Northampton NN1 1UB
Discharge of conditions 6 [Stonework Repair], 7 [Stone and Brickwork Cleaning], 8 [Gutters and Rainwater Pipes] for application 2025/0386/LBC - External works including repair and maintenance to improve the building
Granted Conditions 13 docs -
23-25 Derngate Northampton NN1 1TY
Lawful development certificate (proposed) for change of use of existing retail unit (class E) to a restaurant/cafe (class E) with internal alterations
Granted Lawful development 6 docs -
Royal And Derngate Theatres Guildhall Road Northampton NN1 1DP
89% historically approved · decision due ~9 Nov
Roof Works incl Replacement Felt, Fall Arrest System and Roof Mounted Photovoltaic Array.
Awaiting decision Full applications 18 docs -
Royal And Derngate Theatres Guildhall Road Northampton NN1 1DP
84% historically approved · decision due ~9 Nov
Application for Planning Permission and Listed Building Consent for Roof Works incl Replacement Felt, Fall Arrest System and Roof Mounted Photovoltaic Array.
Awaiting decision Heritage and listed buildings 18 docs -
24 Guildhall Road Northampton NN1 1DN
Discharge of Condition 3(Method Statement for Fixings to Buildings) of Planning Permission 2026/0133/ADV. (Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible. At 24 Guildhall Road Northampton NN1 1DN).
Granted Conditions 10 docs
Other advertisement consent applications
In West Northamptonshire
-
2026/3011/ADV Granted
Tesco Superstore Hunsbury Centre Clannell Road Northampton NN4 8BE
Advertisement consent for 1 x Internally illuminated fascia sign to proposed Self Service Laundry Kiosk.
-
2026/2435/ADV Granted
Unit 2 Tungsten Park Caswell Road Northampton NN4 7PX
Advertisement Consent for installation of a single externally illuminated fascia shop sign.
-
2026/3044/ADV Granted
Unit A1B 1 5 Fairground Way Northampton NN3 9HU
Proposed Totem pole advertisement
-
2026/2904/ADV Granted
Unit A1B 1 5 Fairground Way Northampton NN3 9HU
1 x Fascia sign interrnally illuminated, 3x Fascia signs,1x Roundel sign,5x Trolley bay signage
-
2026/3827/ADV Awaiting decision
Sainsburys Supermarkets Ltd Wellington Road Brackley NN13 6RE
Advertisement consent for associated signage to new retail pod on site