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Planning application

The Optimist, 23 - 25 St Giles Street, Northampton, NN1 1JA

Awaiting decision West Northamptonshire 2026/0778/ADV Advertisement Consent

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Internally illuminated O'Neill's fascia's above the entrances and internally illuminated oak barrel projection signs and Guinness painted characters.

As published by the council, reference 2026/0778/ADV

Application record

Reference
2026/0778/ADV
Type
Advertisement Consent
Status
4 - Consultations Despatched (1-10)
Received
12 Feb 2026
Validated
12 Feb 2026
Ward
Castle Ward
Parish
Northampton Town Council
Decision by
Delegated
Postcode
NN1 1JA

Site history

Applications at this address on the West Northamptonshire register

This site has had 2 applications since 2026.

  • 2026/0904/FULL Awaiting decision

    The Optimist 23 25 St Giles Street Northampton NN1 1JA

    Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.

    Submitted 20 Feb 2026 Full applications

Timeline

Dates from the published record

  1. 12 Feb 2026

    Received by West Northamptonshire

  2. 4 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 9 April 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    West Northamptonshire took a median of 69 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with West Northamptonshire for determination, against a statutory target of eight weeks. Over the last year West Northamptonshire decided advertisement consent applications in a median of 85 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • The Optimist 23 25 St Giles Street Northampton NN1 1JA

    2026/0904/FULL Submitted 20 Feb 2026 50 yards away

    89% historically approved · decision due ~17 Apr

    Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.

    Awaiting decision Full applications 18 docs
  • Pizzaexpress 6 Derngate Northampton NN1 1UB

    2025/3852/COND Submitted 22 Sep 2025 50 yards away

    Discharge of conditions 6 [Stonework Repair], 7 [Stone and Brickwork Cleaning], 8 [Gutters and Rainwater Pipes] for application 2025/0386/LBC - External works including repair and maintenance to improve the building

    Granted Conditions 13 docs
  • 23-25 Derngate Northampton NN1 1TY

    2026/1518/LDP Submitted 23 Mar 2026 100 yards away

    Lawful development certificate (proposed) for change of use of existing retail unit (class E) to a restaurant/cafe (class E) with internal alterations

    Granted Lawful development 6 docs
  • Royal And Derngate Theatres Guildhall Road Northampton NN1 1DP

    2026/3596/FULL Submitted 17 Aug 2026 100 yards away

    89% historically approved · decision due ~9 Nov

    Roof Works incl Replacement Felt, Fall Arrest System and Roof Mounted Photovoltaic Array.

    Awaiting decision Full applications 18 docs
  • Royal And Derngate Theatres Guildhall Road Northampton NN1 1DP

    2026/3777/LBC Submitted 17 Aug 2026 100 yards away

    84% historically approved · decision due ~9 Nov

    Application for Planning Permission and Listed Building Consent for Roof Works incl Replacement Felt, Fall Arrest System and Roof Mounted Photovoltaic Array.

    Awaiting decision Heritage and listed buildings 18 docs
  • 24 Guildhall Road Northampton NN1 1DN

    2026/1390/COND Submitted 25 Mar 2026 150 yards away

    Discharge of Condition 3(Method Statement for Fixings to Buildings) of Planning Permission 2026/0133/ADV. (Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible. At 24 Guildhall Road Northampton NN1 1DN).

    Granted Conditions 10 docs

In West Northamptonshire

  • 2026/3011/ADV Granted

    Tesco Superstore Hunsbury Centre Clannell Road Northampton NN4 8BE

    Advertisement consent for 1 x Internally illuminated fascia sign to proposed Self Service Laundry Kiosk.

    Received 18 May, published by the council 4 Aug 2026 Advertising
  • 2026/2435/ADV Granted

    Unit 2 Tungsten Park Caswell Road Northampton NN4 7PX

    Advertisement Consent for installation of a single externally illuminated fascia shop sign.

    Received 2 Jun, published by the council 27 Jul 2026 Advertising
  • 2026/3044/ADV Granted

    Unit A1B 1 5 Fairground Way Northampton NN3 9HU

    Proposed Totem pole advertisement

    Received 14 Jul, published by the council 4 Aug 2026 Advertising
  • 2026/2904/ADV Granted

    Unit A1B 1 5 Fairground Way Northampton NN3 9HU

    1 x Fascia sign interrnally illuminated, 3x Fascia signs,1x Roundel sign,5x Trolley bay signage

    Received 6 Jul, published by the council 27 Jul 2026 Advertising
  • 2026/3827/ADV Awaiting decision

    Sainsburys Supermarkets Ltd Wellington Road Brackley NN13 6RE

    Advertisement consent for associated signage to new retail pod on site

    Received 23 Sep, published by the council 26 Sep 2026 Advertising