Planning application
24 Guildhall Road Northampton NN1 1DN
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible.
As published by the council, reference 2026/0133/ADV
Application record
- Reference
- 2026/0133/ADV
- Type
- Advertisement Consent
- Status
- 10 - Approved
- Decision
- Approval
- Received
- 23 Dec 2025
- Validated
- 24 Dec 2025
- Decided
- 18 Mar 2026
- Ward
- Castle Ward
- Parish
- Northampton Town Council
- Decision by
- Delegated
- Postcode
- NN1 1DN
Timeline
Dates from the published record
-
23 Dec 2025
Received by West Northamptonshire
-
24 Dec 2025
Validated
Checked as complete and ready for consideration.
-
18 Mar 2026
Decision issued: Approval
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
17 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
24 Guildhall Road Northampton NN1 1DN
Discharge of Condition 3(Method Statement for Fixings to Buildings) of Planning Permission 2026/0133/ADV. (Advertisement Consent for a total of 13 non-illuminated building signage including an aluminium logo, 6no perpendicular banner/flag signage, 2no marketing panels, 1no intercom directory, 1no tenant & 24GR logo sign, 1no opening times graphic, 1no perpendicular building sign. All fixed to the stonework and mortar lines where possible. At 24 Guildhall Road Northampton NN1 1DN).
Granted Conditions 10 docs -
Pizzaexpress 6 Derngate Northampton NN1 1UB
Discharge of conditions 6 [Stonework Repair], 7 [Stone and Brickwork Cleaning], 8 [Gutters and Rainwater Pipes] for application 2025/0386/LBC - External works including repair and maintenance to improve the building
Granted Conditions 13 docs -
The Optimist 23 25 St Giles Street Northampton NN1 1JA
89% historically approved · decision due ~17 Apr
Alterations to exterior of The Optimist including replacement signage, LED Floodlights, wall lights and faux trough planters.
Awaiting decision Full applications 18 docs -
The Optimist, 23 - 25 St Giles Street, Northampton, NN1 1JA
94% historically approved · decision due ~9 Apr
Internally illuminated O'Neill's fascia's above the entrances and internally illuminated oak barrel projection signs and Guinness painted characters.
Awaiting decision Advertising 17 docs -
County Hall George Row Northampton NN1 1DF
Listed building consent for essential maintenance works and refurbishment works to provide safe functional spaces for civic, public and office use
Granted Heritage and listed buildings 43 docs -
County Court George Row Northampton NN1 1DF
Listed building consent for repairs and replacements to windows
Granted Heritage and listed buildings Windows or glazing 40 docs
Other advertising applications
In West Northamptonshire
-
2026/1817/ADV Granted
Wooldale Road/Berry Lane Roundabout Northampton NN4 6NA
Advertisement consent to install four identical, non-illuminated roundabout sponsorship signs. Each sign will be installed facing an entrance to the roundabout and not conflict with any existing traffic street furniture.
-
2026/2792/ADV Granted
DC3 Parsons Road Daventry NN11 8NF
Two non-illuminated fascia signs
-
2025/5090/ADV Granted
4 Bridge Street, Northampton, NN1 1NW
Advertisement Consent for the installation of a replacement fascia sign, new window and door vinyl graphics, and a display screen.
-
2026/2341/ADV Granted
Tesco Express 50 Bordeaux Close Northampton NN5 6YR
Advertisement consent for the installation of two rapid electric vehicle charging stations and ancillary equipment within the car park including one fully accessible EV charging bay.
-
2026/2752/ADV Granted
Prologis UK Ltd DC12 DIRFT III Dirft Drive Crick Daventry NN6 7EB
Installation of 4 no. non illuminated fascia signs