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Planning application

1 Kingsland Centre Thatcham RG19 3HN

Awaiting decision West Berkshire 26/01792/ADV Advertising

Works: Windows or glazing

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.

As published by the council, reference 26/01792/ADV

Application record

Reference
26/01792/ADV
Category
Advertising
Status
Awaiting decision
Received
18 Aug 2026
Validated
18 Aug 2026
Postcode
RG19 3HN

Timeline

Dates from the published record

  1. 18 Aug 2026

    Received by West Berkshire

  2. 20 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 13 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    West Berkshire took a median of 58 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with West Berkshire for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In West Berkshire

  • 26/01810/ADV Awaiting decision

    Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

    Advertising display 1off pylon sign 2off fascia signs 1off welcome sign

    20 Aug 2026 Advertising
  • 26/01782/ADV Awaiting decision

    3 Regnum Drive Shaw Newbury RG14 2HF

    Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls

    17 Aug 2026 Advertising
  • 26/01638/ADV Awaiting decision

    Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

    Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.

    27 Jul 2026 Advertising
  • 26/01580/ADV Awaiting decision

    Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT

    Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.

    17 Jul 2026 Advertising
  • 26/01020/ADV Granted

    The Cunning Man Burghfield Bridge Burghfield RG30 3RB

    ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN

    12 May 2026 Advertising