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Planning application

19/02648/ADV

Swan Inn Newbury Road Great Shefford Hungerford Berkshire RG17 7DS

Granted West Berkshire Advert Application

Proposal

1 x painted, 2 x timber non illuminated signage.

As published by the council, reference 19/02648/ADV

Timeline

Dates from the published record

  1. 24 Oct 2019

    Received by West Berkshire

  2. 21 Nov 2019

    Validated

    Checked as complete and ready for consideration.

  3. 22 Apr 2020

    Decision issued: Approval

  4. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 19/02646/FUL Granted

    Swan Inn Newbury Road Great Shefford Hungerford Berkshire RG17 7DS

    application Refurbishment - Internally painting and decorating, new flooring. Externally new paint.

    24 Oct 2019 0m away Full applications
  • 19/02647/LBC2 Granted

    Swan Inn Newbury Road Great Shefford Hungerford Berkshire RG17 7DS

    Refurbishment: Internally painting and decorating, new flooring. Externally new paint.

    24 Oct 2019 0m away Heritage and listed buildings
  • 20/00846/CERTP Withdrawn

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    2 Apr 2020 71m away Lawful development
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    23 Feb 2026 153m away Householder
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    6 Jul 2026 198m away Householder
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    6 Mar 2026 377m away Heritage and listed buildings

In West Berkshire

  • 26/01580/ADV Awaiting decision

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    17 Jul 2026 Advertising
  • 26/01020/ADV Granted

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    ERECTION OF ILLUMINATED AND NON -ILLUMINATED SIGNS TO THE EXTERIOR OF THE BUILDING. SIGN A - EXISTING POST PICTORIAL TO BE STRIPPED BACK BY OTHERS, WITH NEW HANGMAN SLEEVER AND BRACKET/BOOT AND NEW PICTORIAL FITTED AND LINOLITES. SIGN B - NEW SET OF INDIVIDUAL HOUSENAME LETTERS AND BACK PANEL WITH TROUGH LIGHT. SIGN C - 1X NEW DOUBLE SIDED CAR PARK ENTRANCE SIGN WITH TROUGH LIGHT. SIGN D - 1X BRASS LANTERN TO MAIN ENTRANCE. SIGN E - 6X LED FLOOD LIGHTS (BY OTHERS). SIGN F - 1X MUDDY BOOT SIGN. SIGN G - 1X CCTV LEGAL SIGN BY DOOR. SIGN H - 1X CCTV LOGO SIGN. SIGN I - 1X GARDEN NOTICE. SIGN J - 1X SIGNWRITTEN HOUSENAME AND BACK PANEL TO REAR ELEVATION.SIGN K - 1X NEW DOUBLE SIDED DIRECTIONAL SIGN . SIGN L - 1X REPLACEMENT DEEP WATER SIGN

    12 May 2026 Advertising
  • 26/01554/ADV Awaiting decision

    Pearl House 12 Bartholomew Street Newbury RG14 5DQ

    1) The replacement of three vinyl signs affixed to ground floor windows on Bartholomew Street with three internal backlit displays, 2) the replacement of the vinyl sign within the door of retail unit R-00-01 with updated details (and the removal of the two vinyl signs affixed to ground floor doors to retail unit R-00-02 and the entrance to the extra care scheme) and 3) the addition of four projecting signs on the Bartholomew Street elevation.

    15 Jul 2026 Advertising
  • 26/00039/ADV Granted

    33A - 33B High Street Theale Reading RG7 5AH

    One externally lit facia sign, fixed to the front elevation of the commercial property

    9 Jan 2026 Advertising
  • 26/00859/ADV Granted

    Watermill Theatre Bagnor Newbury RG20 8AE

    Replacement of 3 permanent signs on the lead up to the Watermill's main site as the organisation has had a rebrand with a change of logo: 1 - Sign at the end of the lane leading down to the theatre with the Watermill logo. 2 - Sign at the entrance to the Watermill's additional car park. 3 - Welcome sign at the gates of the main site.

    22 Apr 2026 Advertising