J Sainsbury PLC Savacentre Bath Road Calcot Reading West Berkshire RG31 7SA

1. 11 Aug 2004

   Received by West Berkshire

2. 12 Oct 2004

   Decision issued: Approval

3. 4 Aug 2026

   Added to PlanIndex

West Berkshire granted permission on 12 October 2004, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Units 1 and 2 Savacentre Bath Road Calcot Reading RG31 7SA

  21/00460/FUL Submitted 23 Feb 2021 1m away

  Change of use from non-food retail use to also allow the sale of food and drink within Class E

  Withdrawn Full applications 18 docs

• Porsche Pincents Kiln Calcot Reading RG31 7SE

  21/02726/COND2 Submitted 27 Oct 2021 107m away

  Application for approval of details reserved by Condition 4 (Landscaping) of planning permission 20/01442/COMIND (Proposed new facade to existing showroom and small building extension to rear of site).

  Granted Conditions Extension 7 docs

• Sainsbury's Savacentre Bath Road Calcot Reading RG31 7SA

  25/02047/FUL Submitted 8 Sep 2025 128m away

  Removal of existing plant equipment, installation of new air source heat pumps and gas coolers and relocation of existing solar panels

  Granted Full applications 24 docs

• Sainsbury's Savacentre Bath Road Calcot Reading RG31 7SA

  20/00305/FUL Submitted 4 Feb 2020 147m away

  Installation of plant equipment to roof-top

  Granted Full applications 12 docs

• Pincents Kiln Industrial Park Pincents Kiln Calcot Reading RG31 7SD

  26/00521/COND Submitted 4 Mar 2026 211m away

  Application for approval of details reserved by condition 11 (EV Charging Points) of approved 25/01718/FUL

  Granted Conditions 8 docs

• Pincents Kiln Industrial Park Pincents Kiln Calcot Reading RG31 7SD

  26/00123/COND Submitted 20 Jan 2026 211m away

  Application for approval of details reserved by condition 5 (HMMP and BGP) of approved 25/01718/FUL

  Granted Conditions 6 docs

• 26/01810/ADV Awaiting decision

  Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

  Advertising display 1off pylon sign 2off fascia signs 1off welcome sign

  20 Aug 2026 Advertising
• 26/01792/ADV Awaiting decision

  1 Kingsland Centre Thatcham RG19 3HN

  Externally, advertisement proposals include the installation of two main fascia signs, one of which to be illuminated, and one illuminated projecting sign. Inside the shopfront windows, proposals include an illuminated directory of services and bank availability poster, three illuminated marketing posters and a community message in vinyl. On the shopfront door, signage proposals include an opening hours sign and a CCTV sign.

  18 Aug 2026 Advertising
• 26/01782/ADV Awaiting decision

  3 Regnum Drive Shaw Newbury RG14 2HF

  Application for Consent to Display an Advertisement(s): Proposed new 1 x internally illuminated Box fascia, 2 x Dibond, 3 x Vinyls

  17 Aug 2026 Advertising
• 26/01638/ADV Awaiting decision

  Savernake Mercedes Benz 123 London Road Newbury RG14 2BX

  Repositioning of existing Mercedes-Benz branded Flag pole and 6m Pylon from along the boundary of London road, to facing Marconi Road. Parking Icon Signs repositioned to suit new white lining layout. Proposed Mercedes-Benz fascia text and star logo to replace existing signage on the west elevation. Multibrand directional sign to the entrance via Marconi Road and wall mounted EV Parking icon signs to new EV Parking spaces.

  27 Jul 2026 Advertising
• 26/01580/ADV Awaiting decision

  Waylands Polestar Newbury [Formally MG] Newbury Motor Park The Triangle Newbury RG14 7HT

  Replacement fascia signage, illuminated signage and pylon to existing motor dealership premises to rebrand as a Polestar Dealership.

  17 Jul 2026 Advertising