Advertising Right 116 Manchester Road Altrincham

1. 28 Oct 2019

   Received by Trafford

2. 23 Dec 2019

   Decision issued: Refusal

3. 18 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 118 Manchester Road Altrincham WA14 4PY

  93228/FUL/17 Submitted 14 Dec 2017 19m away

  External works to A1 unit to include the replacement of the roller shutter, and installation of a new awning.

  Granted Full applications 13 docs

• 71 - 73 Manchester Road Altrincham WA14 4RJ

  119821/CND/26 Submitted 19 Aug 2026 49m away

  85% historically approved · decision due ~14 Oct

  Application for approval of details reserved by conditions of grant of planning permission 117463/FUL/25. Condition numbers: 3 (Materials); 5 (Noise/Ventilation Validation)

  Awaiting decision Conditions 3 docs

• 95 Manchester Road Altrincham WA14 4RJ

  119519/CND/26 Submitted 7 Jul 2026 49m away

  Application for approval of details reserved by conditions of grant of planning permission 116361/FUL/25. Condition no: 6 (Noise Impact).

  Decided Conditions 3 docs

• 85 Manchester Road Altrincham

  103714/FUL/21 Submitted 2 Mar 2021 69m away

  Change of use from betting shop (Sui Generis) to hot food kitchen with delivery only service (Sui Generis) plus the erection of a flue to the rear and insertion of external door.

  Refused Full applications 16 docs

• Flat 3 Navigation Road Altrincham WA14 1LW

  92043/FUL/17 Submitted 27 Jul 2017 70m away

  Erection of front and rear dormers to accommodate conversion of the loft space into habitable living accommodation.

  Refused Full applications Loft or dormer 17 docs

• 5 Navigation Road Altrincham WA14 1LW

  114739/FUL/24 Submitted 10 Oct 2024 83m away

  Part retrospective application for new shop front and additional window to 1st floor

  Granted Full applications Windows or glazing 8 docs

• 119558/ADV/26 Granted

  Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN

  Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.

  13 Jul 2026 Advertising
• 119318/ADV/26 Refused

  57 Cross Street Sale M33 7HF

  Part-retrospective advertisement consent sought for 1no. internally illuminated fascia sign, 3no. non illuminated fascia signs and 1no. internally illuminated projecting sign

  9 Jun 2026 Advertising
• 119446/ADV/26 Granted

  Trafford Centre Service Station Access Road Trafford Centre Trafford Park Manchester M17 8AT

  Advertisement consent for 3 no internally illuminated fascia signs and 1 no. post mounted way finding sign.

  24 Jun 2026 Advertising
• 119368/ADV/26 Granted

  Land At Neary Way Davyhulme Manchester M41 7FP

  Advertisement Consent sought for 1 no. non-illuminated totem sign

  15 Jun 2026 Advertising
• 119760/ADV/26 Awaiting decision

  40 Flixton Road Urmston Manchester M41 5AA

  Advertisement Consent for display of 2 no internally illuminated fascia signs to front and side of property

  11 Aug 2026 Advertising