Planning application
119568/ADV/26
44 - 46 George Street Altrincham WA14 1RH
Proposal
Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.
As published by the council, reference 119568/ADV/26
Timeline
Dates from the published record
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14 Jul 2026
Received by Trafford
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Trafford for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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118616/ADV/26 Refused
44 - 46 George Street Altrincham WA14 1RH
Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign
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119347/ADV/26 Awaiting decision
13 George Street Altrincham WA14 1RJ
Advertising consent sought for 2no. internally illuminated Facia Signs and 2no. internally illuminated Projecting Signs
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119315/NMA/26 Granted
Sunningdale House 11 George Street Altrincham WA14 1RJ
Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages
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114705/NMA/24 Granted
2B Cross Street Altrincham WA14 1EQ
Application for non-material amendment to planning permission 111267/FUL/23 to change the bi-fold windows to bi-fold doors to the left hand side front elevation
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118988/CND/26 Awaiting decision
2 - 8 Kingsway Altrincham WA14 1PJ
Application for approval of details reserved by conditions of grant of planning permission 100708/LBC/20, Condition numbers 3 (materials), 4 (support & shelter), 5 (method statement), 6 (partial demolition), 7 (photographic record), 8 (structural survey), 9 (windows & doors), 10 (external vents), 11 (masonry), 12 (external services), 13 (rear brickwork elevation), 14 (commercial units), 15 (floors & walls), 16 (partition walls) and 17 (acoustic & fire separation).
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93919/LBC/18 Granted
18 High Street Altrincham WA14 1PH
Listed Building Consent for construction of an internal partition wall at first floor level to divide one open functioning office space in to two private meeting rooms.
Other advertising applications
In Trafford
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119186/ADV/26 Granted
Unit 1 And Unit 2 Westpoint Enterprise Park Clarence Avenue Trafford Park Manchester M17 1QS
Advertisement consent sought for 1 no. internally illuminated fascia and 1 no. associated signage.
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118706/ADV/26 Refused
Units 1 And 2 281 - 285 Talbot Road Old Trafford Manchester M32 0YA
Advertisement consent sought for 5no. externally illuminated fascia signs
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119586/ADV/26 Awaiting decision
Pavement O/S 85 George Street Altrincham WA14 1RF
Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.
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119558/ADV/26 Awaiting decision
Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN
Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.
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119080/ADV/26 Granted
Unit 2 Woodsend Circle Flixton Urmston M41 8AA
Advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign