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Planning application

44 - 46 George Street Altrincham WA14 1RH

Granted Trafford 119568/ADV/26 Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign

As published by the council, reference 119568/ADV/26

Application record

Reference
119568/ADV/26
Type
Advertisement Consent
Status
Decided
Decision
Granted As published: Approve with Conditions
Received
14 Jul 2026
Validated
14 Jul 2026
Decided
24 Sep 2026
Ward
Altrincham
Decision by
Delegated Decision
Postcode
WA14 1RH

Site history

Applications at this address on the Trafford register

This site has had 2 applications since 2026: 1 approved, 1 refused.

  • 118616/ADV/26 Refused

    44 - 46 George Street Altrincham WA14 1RH

    Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign

    Decided 3 Jul 2026 Advertising

Timeline

Dates from the published record

  1. 14 Jul 2026

    Received by Trafford

  2. 21 Jul 2026

    Added to PlanIndex

  3. 24 Sep 2026

    Decision issued: Approve with Conditions

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this grant of permission means

Trafford granted permission on 24 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 44 - 46 George Street Altrincham WA14 1RH

    118616/ADV/26 Submitted 13 Mar 2026 50 yards away

    Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign

    Refused Advertising 9 docs
  • 13 George Street Altrincham WA14 1RJ

    119347/ADV/26 Submitted 12 Jun 2026 50 yards away

    Advertisement consent sought for 2no. internally illuminated Fascia Signs and 2no. internally illuminated Projecting Signs

    Granted Advertising 10 docs
  • Sunningdale House 11 George Street Altrincham WA14 1RJ

    119315/NMA/26 Submitted 9 Jun 2026 50 yards away

    Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages

    Granted Amendments Windows or glazing 12 docs
  • 47 George Street Altrincham WA14 1RJ

    92649/FUL/17 Submitted 6 Oct 2017 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 5 docs
  • 20 Shaws Road Altrincham WA14 1QU

    107893/FUL/22 Submitted 22 Apr 2022 100 yards away

    Erection of a pergola with a retractable roof in the rear yard.

    Refused Full applications 17 docs
  • 20 Shaws Road Altrincham WA14 1QU

    115038/FUL/24 Submitted 25 Nov 2024 100 yards away

    Replacement of existing canopy with a fixed canopy covering part of the rear yard.

    Granted Full applications 8 docs

In Trafford

  • 119702/ADV/26 Refused

    Third Floor Dalton House Dane Road Sale M33 7AJ

    Advertisement consent sought for 1 no. fascia.

    Received 3 Aug, published by the council 18 Aug 2026 Advertising
  • 118697/ADV/26 Refused

    Footpath Fronting Quay West Trafford Wharf Road Trafford Park Manchester M17 1HH

    Advertisement consent sought for 2no. internally illuminated digital LCD display screens

    Received 23 Mar, published by the council 21 Jul 2026 Advertising
  • 120084/ADV/26 Awaiting decision

    21 Brian Statham Way Stretford Manchester M16 0PX

    Advertisement consent sought for 2no internally illuminated fascias ad 2no non illuminated protruding signs.

    Received 29 Sep, published by the council 4 Oct 2026 Advertising
  • 119760/ADV/26 Granted

    40 Flixton Road Urmston Manchester M41 5AA

    Advertisement Consent for display of 3no internally illuminated fascia signs to front and side of property

    Received 11 Aug, published by the council 28 Aug 2026 Advertising
  • 120020/ADV/26 Awaiting decision

    Imperial War Museum Trafford Wharf Road Trafford Park Manchester M17 1TZ

    Advertisement consent sought for wayfinding signage outside IWM North including totems.

    Received 21 Sep, published by the council 27 Sep 2026 Advertising