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Planning application

44 - 46 George Street Altrincham WA14 1RH

Refused Trafford 118616/ADV/26 Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign

As published by the council, reference 118616/ADV/26

Application record

Reference
118616/ADV/26
Type
Advertisement Consent
Status
Decided
Decision
Refused As published: Refusal
Received
13 Mar 2026
Validated
7 May 2026
Decided
3 Jul 2026
Ward
Altrincham
Decision by
Delegated Decision
Postcode
WA14 1RH

Site history

Applications at this address on the Trafford register

This site has had 2 applications since 2026: 1 approved, 1 refused.

  • 119568/ADV/26 Granted

    44 - 46 George Street Altrincham WA14 1RH

    Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign

    Decided 24 Sep 2026 Advertising

Timeline

Dates from the published record

  1. 13 Mar 2026

    Received by Trafford

  2. 7 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 3 Jul 2026

    Decision issued: Refusal

  4. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Trafford refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 44 - 46 George Street Altrincham WA14 1RH

    119568/ADV/26 Submitted 14 Jul 2026 50 yards away

    Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign

    Granted Advertising 10 docs
  • 13 George Street Altrincham WA14 1RJ

    119347/ADV/26 Submitted 12 Jun 2026 50 yards away

    Advertisement consent sought for 2no. internally illuminated Fascia Signs and 2no. internally illuminated Projecting Signs

    Granted Advertising 10 docs
  • Sunningdale House 11 George Street Altrincham WA14 1RJ

    119315/NMA/26 Submitted 9 Jun 2026 50 yards away

    Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages

    Granted Amendments Windows or glazing 12 docs
  • 47 George Street Altrincham WA14 1RJ

    92649/FUL/17 Submitted 6 Oct 2017 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 5 docs
  • 20 Shaws Road Altrincham WA14 1QU

    107893/FUL/22 Submitted 22 Apr 2022 100 yards away

    Erection of a pergola with a retractable roof in the rear yard.

    Refused Full applications 17 docs
  • 20 Shaws Road Altrincham WA14 1QU

    115038/FUL/24 Submitted 25 Nov 2024 100 yards away

    Replacement of existing canopy with a fixed canopy covering part of the rear yard.

    Granted Full applications 8 docs

In Trafford

  • 119702/ADV/26 Refused

    Third Floor Dalton House Dane Road Sale M33 7AJ

    Advertisement consent sought for 1 no. fascia.

    Received 3 Aug, published by the council 18 Aug 2026 Advertising
  • 118697/ADV/26 Refused

    Footpath Fronting Quay West Trafford Wharf Road Trafford Park Manchester M17 1HH

    Advertisement consent sought for 2no. internally illuminated digital LCD display screens

    Received 23 Mar, published by the council 21 Jul 2026 Advertising
  • 120084/ADV/26 Awaiting decision

    21 Brian Statham Way Stretford Manchester M16 0PX

    Advertisement consent sought for 2no internally illuminated fascias ad 2no non illuminated protruding signs.

    Received 29 Sep, published by the council 4 Oct 2026 Advertising
  • 119568/ADV/26 Granted

    44 - 46 George Street Altrincham WA14 1RH

    Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign

    Received 14 Jul, published by the council 21 Jul 2026 Advertising
  • 119760/ADV/26 Granted

    40 Flixton Road Urmston Manchester M41 5AA

    Advertisement Consent for display of 3no internally illuminated fascia signs to front and side of property

    Received 11 Aug, published by the council 28 Aug 2026 Advertising