Planning application
44 - 46 George Street Altrincham WA14 1RH
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign
As published by the council, reference 118616/ADV/26
Application record
- Reference
- 118616/ADV/26
- Type
- Advertisement Consent
- Status
- Decided
- Decision
- Refusal
- Received
- 13 Mar 2026
- Validated
- 7 May 2026
- Decided
- 3 Jul 2026
- Ward
- Altrincham
- Decision by
- Delegated Decision
- Postcode
- WA14 1RH
Site history
Applications at this address on the Trafford register
This site has had 2 applications since 2026: 0 approved, 1 refused.
-
119568/ADV/26 Awaiting decision
44 - 46 George Street Altrincham WA14 1RH
Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign
Timeline
Dates from the published record
-
13 Mar 2026
Received by Trafford
-
7 May 2026
Validated
Checked as complete and ready for consideration.
-
3 Jul 2026
Decision issued: Refusal
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this refusal means
Trafford refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
44 - 46 George Street Altrincham WA14 1RH
77% historically approved · decision due ~8 Sep
Retrospective advertisement consent sought for 1 no. internally illuminated fascia sign and 1 no. internally illuminated projecting sign
Awaiting decision Advertising 7 docs -
13 George Street Altrincham WA14 1RJ
Advertisement consent sought for 2no. internally illuminated Fascia Signs and 2no. internally illuminated Projecting Signs
Granted Advertising 10 docs -
Sunningdale House 11 George Street Altrincham WA14 1RJ
Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages
Granted Amendments Windows or glazing 12 docs -
47 George Street Altrincham WA14 1RJ
Installation of new shopfront.
Granted Full applications Windows or glazing 5 docs -
20 Shaws Road Altrincham WA14 1QU
Erection of a pergola with a retractable roof in the rear yard.
Refused Full applications 17 docs -
2B Cross Street Altrincham WA14 1EQ
Advertisement consent sought for an externally illuminated fascia sign, a non-illuminated projecting sign and a logo advertisement to fabric awning
Granted Advertising 10 docs
Other advertisement consent applications
In Trafford
-
119068/ADV/26 Granted
Dunham Massey Hall Woodhouse Lane Dunham Massey Altrincham WA14 4SJ
Advertisement consent sought for various Visitor Information Signs (13 No.) across the site
-
119275/ADV/26 Granted
6 - 8 Flixton Road Urmston Manchester M41 5AS
Advertisement consent sought for 1no externally illuminated projecting sign, 1no externally illuminated fascia sign, 1no internally illuminated suspended window poster, 1no internally illuminated directory of services sign, nameplate and ATM advert panel.
-
119346/ADV/26 Split decision
Unit 1 Golden Way Urmston Manchester M41 0NA
Retrospective advertisement consent for 2 no. internally illuminated fascia signs, 1 no. non-illuminated fascia sign, 1 no. internally illuminated projecting sign and full-height window vinyl advertisements
-
119551/ADV/26 Granted
Units 2 And 3 Neary Way Davyhulme Manchester M41 7FN
Advertisement consent sought for 4 no. internally illuminated fascia and various other signage to both front and rear elevations.
-
119344/ADV/26 Granted
Units 38 - 40 Stretford Mall Stretford Manchester M32 9BN
Advertisement consent sought for 4no. internally illuminated projecting signs, 1no. internally illuminated individual lettering corner sign and 1 no. internally illuminated menu sign.