Skip to content
PlanIndex Get alerts
Menu

Planning application

118616/ADV/26

44 - 46 George Street Altrincham WA14 1RH

Refused Trafford Advertisement Consent

Proposal

Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign

As published by the council, reference 118616/ADV/26

Timeline

Dates from the published record

  1. 13 Mar 2026

    Received by Trafford

  2. 7 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 3 Jul 2026

    Decision issued: Refusal

  4. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 119568/ADV/26 Awaiting decision

    44 - 46 George Street Altrincham WA14 1RH

    Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.

    14 Jul 2026 0m away Advertising
  • 119347/ADV/26 Awaiting decision

    13 George Street Altrincham WA14 1RJ

    Advertising consent sought for 2no. internally illuminated Facia Signs and 2no. internally illuminated Projecting Signs

    12 Jun 2026 53m away Advertising
  • 119315/NMA/26 Granted

    Sunningdale House 11 George Street Altrincham WA14 1RJ

    Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages

    9 Jun 2026 53m away Amendments
  • 114705/NMA/24 Granted

    2B Cross Street Altrincham WA14 1EQ

    Application for non-material amendment to planning permission 111267/FUL/23 to change the bi-fold windows to bi-fold doors to the left hand side front elevation

    14 Oct 2024 74m away Amendments
  • 118988/CND/26 Awaiting decision

    2 - 8 Kingsway Altrincham WA14 1PJ

    Application for approval of details reserved by conditions of grant of planning permission 100708/LBC/20, Condition numbers 3 (materials), 4 (support & shelter), 5 (method statement), 6 (partial demolition), 7 (photographic record), 8 (structural survey), 9 (windows & doors), 10 (external vents), 11 (masonry), 12 (external services), 13 (rear brickwork elevation), 14 (commercial units), 15 (floors & walls), 16 (partition walls) and 17 (acoustic & fire separation).

    29 Apr 2026 91m away Conditions
  • 93919/LBC/18 Granted

    18 High Street Altrincham WA14 1PH

    Listed Building Consent for construction of an internal partition wall at first floor level to divide one open functioning office space in to two private meeting rooms.

    7 Mar 2018 114m away Heritage and listed buildings

In Trafford

  • 119186/ADV/26 Granted

    Unit 1 And Unit 2 Westpoint Enterprise Park Clarence Avenue Trafford Park Manchester M17 1QS

    Advertisement consent sought for 1 no. internally illuminated fascia and 1 no. associated signage.

    21 May 2026 Advertising
  • 118706/ADV/26 Refused

    Units 1 And 2 281 - 285 Talbot Road Old Trafford Manchester M32 0YA

    Advertisement consent sought for 5no. externally illuminated fascia signs

    25 Mar 2026 Advertising
  • 119586/ADV/26 Awaiting decision

    Pavement O/S 85 George Street Altrincham WA14 1RF

    Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

    16 Jul 2026 Advertising
  • 119568/ADV/26 Awaiting decision

    44 - 46 George Street Altrincham WA14 1RH

    Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.

    14 Jul 2026 Advertising
  • 119558/ADV/26 Awaiting decision

    Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN

    Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.

    13 Jul 2026 Advertising