Planning application
118616/ADV/26
44 - 46 George Street Altrincham WA14 1RH
Proposal
Advertisement consent for 1no. internally illuminated fascia sign and 1no. internally illuminated projecting sign
As published by the council, reference 118616/ADV/26
Timeline
Dates from the published record
-
13 Mar 2026
Received by Trafford
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7 May 2026
Validated
Checked as complete and ready for consideration.
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3 Jul 2026
Decision issued: Refusal
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
119568/ADV/26 Awaiting decision
44 - 46 George Street Altrincham WA14 1RH
Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.
-
119347/ADV/26 Awaiting decision
13 George Street Altrincham WA14 1RJ
Advertising consent sought for 2no. internally illuminated Facia Signs and 2no. internally illuminated Projecting Signs
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119315/NMA/26 Granted
Sunningdale House 11 George Street Altrincham WA14 1RJ
Application for non-material amendment to planning permission (116244/FUL/25) To revise the colour treatment of the approved corner retail unit to incorporate the occupier's standard corporate blue finish (RAL 5008) to the shopfront metal framing and fascia and minor revision to the glazing configuration on the northwest elevation to provide a clearer visual distinction between the two approved retail frontages
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114705/NMA/24 Granted
2B Cross Street Altrincham WA14 1EQ
Application for non-material amendment to planning permission 111267/FUL/23 to change the bi-fold windows to bi-fold doors to the left hand side front elevation
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118988/CND/26 Awaiting decision
2 - 8 Kingsway Altrincham WA14 1PJ
Application for approval of details reserved by conditions of grant of planning permission 100708/LBC/20, Condition numbers 3 (materials), 4 (support & shelter), 5 (method statement), 6 (partial demolition), 7 (photographic record), 8 (structural survey), 9 (windows & doors), 10 (external vents), 11 (masonry), 12 (external services), 13 (rear brickwork elevation), 14 (commercial units), 15 (floors & walls), 16 (partition walls) and 17 (acoustic & fire separation).
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93919/LBC/18 Granted
18 High Street Altrincham WA14 1PH
Listed Building Consent for construction of an internal partition wall at first floor level to divide one open functioning office space in to two private meeting rooms.
Other advertising applications
In Trafford
-
119186/ADV/26 Granted
Unit 1 And Unit 2 Westpoint Enterprise Park Clarence Avenue Trafford Park Manchester M17 1QS
Advertisement consent sought for 1 no. internally illuminated fascia and 1 no. associated signage.
-
118706/ADV/26 Refused
Units 1 And 2 281 - 285 Talbot Road Old Trafford Manchester M32 0YA
Advertisement consent sought for 5no. externally illuminated fascia signs
-
119586/ADV/26 Awaiting decision
Pavement O/S 85 George Street Altrincham WA14 1RF
Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.
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119568/ADV/26 Awaiting decision
44 - 46 George Street Altrincham WA14 1RH
Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.
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119558/ADV/26 Awaiting decision
Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN
Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.