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Planning application

118842/ADV/26

66 - 68 Stamford New Road Altrincham WA14 1EE

Granted Trafford Advertisement Consent

Proposal

Advertisement consent sought for display of 1no. externally illuminated projecting hanging sign and 1no. externally illuminated fascia sign.

As published by the council, reference 118842/ADV/26

Timeline

Dates from the published record

  1. 13 Apr 2026

    Received by Trafford

  2. 29 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 23 Jun 2026

    Decision issued: Approve with Conditions

  4. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    60 Stamford New Road Altrincham

    Application for approval of details reserved by conditions of grant of planning permission 89277/FUL/16. Condition numbers 3 (materials - conservation) and 5 (details of work to highway).

    16 Nov 2017 6m away Conditions
  • 103914/VAR/21 Granted

    58 Stamford New Road Altrincham WA14 1EE

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    19 Mar 2021 6m away Amendments
  • 114705/NMA/24 Granted

    2B Cross Street Altrincham WA14 1EQ

    Application for non-material amendment to planning permission 111267/FUL/23 to change the bi-fold windows to bi-fold doors to the left hand side front elevation

    14 Oct 2024 52m away Amendments
  • 109934/ADV/22 Refused

    85 George Street Altrincham WA14 1RN

    Advertisement consent sought for 2 no. internally illuminated hanging signs; 1 no. internally illuminated outward projecting screen; 1 no. non-illuminated printed vinyl lettering; 1 no. non-illuminated printed vinyl manifestation lines.

    22 Dec 2022 75m away Advertising
  • 93808/LBC/18 Refused

    Stamford House 9 Moss Lane Altrincham

    Listed Building consent sought for the installation of 1no externally illuminated fascia sign.

    22 Feb 2018 81m away Heritage and listed buildings
  • 119347/ADV/26 Awaiting decision

    13 George Street Altrincham WA14 1RJ

    Advertising consent sought for 2no. internally illuminated Facia Signs and 2no. internally illuminated Projecting Signs

    12 Jun 2026 119m away Advertising

In Trafford

  • 119186/ADV/26 Granted

    Unit 1 And Unit 2 Westpoint Enterprise Park Clarence Avenue Trafford Park Manchester M17 1QS

    Advertisement consent sought for 1 no. internally illuminated fascia and 1 no. associated signage.

    21 May 2026 Advertising
  • 118706/ADV/26 Refused

    Units 1 And 2 281 - 285 Talbot Road Old Trafford Manchester M32 0YA

    Advertisement consent sought for 5no. externally illuminated fascia signs

    25 Mar 2026 Advertising
  • 119586/ADV/26 Awaiting decision

    Pavement O/S 85 George Street Altrincham WA14 1RF

    Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

    16 Jul 2026 Advertising
  • 119568/ADV/26 Awaiting decision

    44 - 46 George Street Altrincham WA14 1RH

    Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.

    14 Jul 2026 Advertising
  • 119558/ADV/26 Awaiting decision

    Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN

    Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.

    13 Jul 2026 Advertising