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Planning application

109934/ADV/22

85 George Street Altrincham WA14 1RN

Refused Trafford Advertisement Consent

Proposal

Advertisement consent sought for 2 no. internally illuminated hanging signs; 1 no. internally illuminated outward projecting screen; 1 no. non-illuminated printed vinyl lettering; 1 no. non-illuminated printed vinyl manifestation lines.

As published by the council, reference 109934/ADV/22

Timeline

Dates from the published record

  1. 22 Dec 2022

    Received by Trafford

  2. 4 Jan 2023

    Validated

    Checked as complete and ready for consideration.

  3. 20 Mar 2023

    Decision issued: Refusal

  4. 21 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 119586/ADV/26 Awaiting decision

    Pavement O/S 85 George Street Altrincham WA14 1RF

    Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

    16 Jul 2026 49m away Advertising
  • 119585/FUL/26 Awaiting decision

    Pavement O/S 85 George Street Altrincham WA14 1RF

    Proposed installation of 1no. new BT Street Hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosk(s).

    16 Jul 2026 49m away Full applications
  • 92978/CND/17 Split decision

    60 Stamford New Road Altrincham

    Application for approval of details reserved by conditions of grant of planning permission 89277/FUL/16. Condition numbers 3 (materials - conservation) and 5 (details of work to highway).

    16 Nov 2017 71m away Conditions
  • 118842/ADV/26 Granted

    66 - 68 Stamford New Road Altrincham WA14 1EE

    Advertisement consent sought for display of 1no. externally illuminated projecting hanging sign and 1no. externally illuminated fascia sign.

    13 Apr 2026 75m away Advertising
  • 114705/NMA/24 Granted

    2B Cross Street Altrincham WA14 1EQ

    Application for non-material amendment to planning permission 111267/FUL/23 to change the bi-fold windows to bi-fold doors to the left hand side front elevation

    14 Oct 2024 75m away Amendments
  • 103914/VAR/21 Granted

    58 Stamford New Road Altrincham WA14 1EE

    Application for variation of condition 2 on planning permission 100123/FUL/20 (Change of use of the property to allow for A1 use to basement and ground floor and A2 use of the first and second floors, External alterations to include a new shop front and separate access for the upper floors.). Amendments to the approved plans to allow for external alterations including alterations to the proposed shopfront, the inclusion of a rooflight to the rear and alterations to the window and railing to the rear.

    19 Mar 2021 80m away Amendments

In Trafford

  • 119186/ADV/26 Granted

    Unit 1 And Unit 2 Westpoint Enterprise Park Clarence Avenue Trafford Park Manchester M17 1QS

    Advertisement consent sought for 1 no. internally illuminated fascia and 1 no. associated signage.

    21 May 2026 Advertising
  • 118706/ADV/26 Refused

    Units 1 And 2 281 - 285 Talbot Road Old Trafford Manchester M32 0YA

    Advertisement consent sought for 5no. externally illuminated fascia signs

    25 Mar 2026 Advertising
  • 119586/ADV/26 Awaiting decision

    Pavement O/S 85 George Street Altrincham WA14 1RF

    Advertisement consent sought for 2no. digital 75" LCD display screens, one on each side of the Street Hub unit.

    16 Jul 2026 Advertising
  • 119568/ADV/26 Awaiting decision

    44 - 46 George Street Altrincham WA14 1RH

    Advertisement consent sought for 1no internally illuminated fascia and 1no internally illuminated projecting sign.

    14 Jul 2026 Advertising
  • 119558/ADV/26 Awaiting decision

    Unit 1 The Square Hale Road Hale Barns Altrincham WA15 8ZN

    Advertisement consent sought for 3 no. internally illuminated individual letter, 2 no. internally illuminated fascia, 2 no. internally illuminated projecting signs and a no. of associated other non-illuminated signage.

    13 Jul 2026 Advertising