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Planning application

2355/21

53, Britannia Road, Ilford, IG1 2EQ

Refused Redbridge Advertisement Consent

Proposal

1no. non-illuminated projecting sign. (Summary).

As published by the council, reference 2355/21

Timeline

Dates from the published record

  1. 3 Jun 2021

    Received by Redbridge

  2. 12 Jun 2021

    Validated

    Checked as complete and ready for consideration.

  3. 6 Aug 2021

    Decision issued: Refuse Permission/Consent

  4. 3 Aug 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 3258/20 Refused

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  • 2329/21 Granted

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In Redbridge

  • 1453/26 Refused

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    2 Jun 2026 Advertising
  • 1821/26 Awaiting decision

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    8 Jul 2026 Advertising
  • 0843/26 Refused

    3, Raven Road, SOUTH WOODFORD, London, E18 1HB

    Installation of 1no internally illuminated digital sign to replace existing static sign (summary)

    25 Mar 2026 Advertising
  • 0284/26 Refused

    DIGITAL DISPLAY TELECOMMUNICATION INSTALLATION FRONTING 5 CLOCK HOUSE PARADE, HIGH STREET, WANSTEAD, LONDON

    1x Internally illuminated digital LCD screen. (summary) Full planning permission sought under application 0283/26

    30 Jan 2026 Advertising
  • 1724/26 Awaiting decision

    DIGITAL DISPLAY INSTALLATION AT BUS SHELTER FRONTING 92 AND 94, HIGH STREET, BARKINGSIDE, ILFORD

    One dual sided internally illuminated LCD advertisement panel. (summary)

    30 Jun 2026 Advertising