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Planning application

HELENA HOUSE, 1 BROWNLOW ROAD, READING

Awaiting decision Reading PL/26/1102 Consent to display an advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Advertisement Consent for new signage

As published by the council, reference PL/26/1102

Application record

Reference
PL/26/1102
Type
Consent to display an advertisement
Status
Under Consultation
Received
17 Aug 2026
Validated
17 Aug 2026
Ward
Coley Ward
Decision by
Delegated Decision

Timeline

Dates from the published record

  1. 17 Aug 2026

    Received by Reading

  2. 8 Sep 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 12 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Reading took a median of 57 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Reading for determination, against a statutory target of eight weeks. Over the last year Reading decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising