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Planning application

HELENA HOUSE, 1 BROWNLOW ROAD, READING

Awaiting decision Reading PL/26/1102 Consent to display an advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Advertisement Consent for new signage

As published by the council, reference PL/26/1102

Application record

Reference
PL/26/1102
Type
Consent to display an advertisement
Status
Under Consultation
Received
17 Aug 2026
Validated
17 Aug 2026
Ward
Coley Ward
Decision by
Delegated Decision

Timeline

Dates from the published record

  1. 17 Aug 2026

    Received by Reading

  2. 8 Sep 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 12 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Reading took a median of 56 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What happens while it is decided

This application is with Reading for determination, against a statutory target of eight weeks. Over the last year Reading decided advertisement consent applications in a median of 59 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

In Reading

  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising
  • PL/26/1029 Awaiting decision

    2, Duke Street , Reading, RG1 4RU

    Display of one internally illuminated fascia sign and one non-illuminated projecting sign.

    31 Jul 2026 Advertising