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Planning application

BRUNEL RETAIL PARK, ROSE KILN LANE, READING

Awaiting decision Reading PL/26/0886 Consent to display an advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Replacement of two existing totems with 2x7.54m high by 2.075m wide double sided illuminated totems and removal of a further two existing totems (amended)

As published by the council, reference PL/26/0886

Application record

Reference
PL/26/0886
Type
Consent to display an advertisement
Status
Under Consultation
Received
3 Jul 2026
Validated
3 Aug 2026
Ward
Whitley Ward
Decision by
Delegated Decision

Site history

Applications at this address on the Reading register

This site has had 5 applications since 2020: 3 approved, 0 refused.

  • PL/26/1263 Awaiting decision

    BRUNEL RETAIL PARK, ROSE KILN LANE, READING

    ROSE KILN LANE 118/05 (T1) Brunel Retail Park, Pollard of London plane, The tree is located near the junction and are looking to improve the areas visibility.

    Submitted 21 Sep 2026 Trees
  • 230037 Granted

    Brunel Retail Park Rose Kiln Lane Reading

    Proposed fascia signs.

    Decided 9 Mar 2023 Advertising
  • 201853 Granted

    Brunel Retail Park Rose Kiln Lane Reading

    Demolition of existing buildings. erection of 2no. buildings for use within Classes E(g)(iii), B2 and B8, along with access and servicing arrangements, car parking, landscaping and associated works.

    Decided 15 Jul 2021 Full applications
  • 201842 Granted

    Brunel Retail Park Rose Kiln Lane Reading

    Continued use of Units 1, 2, 3a, 3b, 4, 5 and 6a within Class E following consolidation of the Retail Park

    Decided 15 Jul 2021 Full applications

Timeline

Dates from the published record

  1. 3 Jul 2026

    Received by Reading

  2. 3 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 28 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Reading took a median of 57 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

4 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Reading for determination, against a statutory target of eight weeks. Over the last year Reading decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

In Reading

  • PL/26/1054 Granted

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    Received 5 Aug, published by the council 15 Aug 2026 Advertising
  • PL/26/1302 Withdrawn

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/1304 Awaiting decision

    Footpath adjacent to 579 Basingstoke Road, Reading, RG2 0SJ

    Installation of 1No. BT Street Hub Unit and associated advertisement panels on either side of the unit

    Received 30 Sep, published by the council 7 Oct 2026 Advertising
  • PL/26/0854 Granted

    153 CAVERSHAM ROAD, READING, RG1 8AR

    Retrospective application for the installation of an ATM (amended).

    Received 26 Jun, published by the council 27 Jul 2026 Advertising
  • PL/26/1268 Awaiting decision

    182-184 Henley Road, Reading, RG4 5DL

    APPLICATION FOR THE REPLACEMENT OF EXISTING SMALL FORMAT ADVERTISEMENT DISPLAYS WITH TWO D6 SMALL ADVERTISEMENT DISPLAYS.

    Received 22 Sep, published by the council 7 Oct 2026 Advertising