STREET OUTSIDE NOVOTEL READING CENTRE, 25B FRIAR STREET, READING, RG1 1DP

1. 30 Sep 2025

   Received by Reading

2. 8 Oct 2025

   Validated

   Checked as complete and ready for consideration.

3. 28 Nov 2025

   Decision issued: Refuse

4. 10 Aug 2026

   Added to PlanIndex

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• Ibis Reading Centre 25a Friar Street Reading RG1 1DP

  210774 Submitted 17 May 2021 0m away

  Recladding of the existing hotel to replace the Proteus 10 insulated metal rainscreen panel cladding and the insulated metal curtain wall panel with solid aluminium cladding.

  Granted Full applications 21 docs

• 25A FRIARS STREET,, READING, BERKS, RG1 1DP

  PL/25/1322 Submitted 18 Sep 2025 0m away

  REG 5 NOTIFICATION UNDER THE ELECTRONIC COMMUNICATIONS CODE (CONDITIONS AND RESTRICTIONS) REGULATIONS 2003 (AS AMENDED) TO UTILISE PERMITTED DEVELOPMENT RIGHTS AT IBIS HOTEL, 25A FRIARS STREET, READING, BERKSHIRE, RG1 1DP (NGRs: E 471471 / N 173612)

  Granted Telecoms

• 29-35 Station Road, Reading, RG1 1LG

  PL/26/0351 Submitted 16 Mar 2026 35m away

  Display of externally illuminated hand painted murals on the north (Garrard Street) elevation at first to fourth floor level.

  Granted Advertising 14 docs

• 1 STATION ROAD, READING, RG1 1LG

  PL/26/0574 Submitted 29 Apr 2026 35m away

  Proposed replacement of 2x illuminated signs (amended description)

  Granted Advertising 6 docs

• 149-150 Friar Street and 1-4 Queen Victoria Street Reading Berkshire RG1 1EX

  210698 Submitted 4 May 2021 57m away

  Various internal and external alterations, including replacement of shopfronts

  Granted Full applications 6 docs

• 149-150 Friar Street and 2-4 Queen Victoria Street Reading Berkshire RG1 1EX

  210699 Submitted 4 May 2021 57m away

  Various internal and external alterations, including replacement of shopfronts

  Granted Heritage and listed buildings 6 docs

• PL/26/0326 Granted

  33 OXFORD ROAD, READING, RG1 7QG

  Fascia and Projecting Advertisement

  11 Mar 2026 Advertising
• PL/26/1054 Awaiting decision

  4-5 ST MARYS BUTTS, READING, RG1 2LN

  Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

  5 Aug 2026 Advertising
• PL/26/1044 Awaiting decision

  Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

  Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

  4 Aug 2026 Advertising
• PL/26/0696 Refused

  182-184 Henley Road, Reading, RG4 5DL

  Replacement of two existing advertisement signs with two illuminated digital advertisement displays

  26 May 2026 Advertising
• PL/26/0610 Granted

  1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA

  4 No. Illuminated external wall mounted signs, 1 no wayfinding sign

  8 May 2026 Advertising