PL/25/1380

1. 30 Sep 2025

   Received by Reading

2. 27 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

This application is with Reading for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 210862 Granted

  36 Eldon Road Reading RG1 4DL

  Extension of workshop

  25 May 2021 0m away Full applications
• PL/26/0838 Awaiting decision

  41 PRINCES STREET, READING, RG1 4EG

  Change of use from dwellinghouse (Use Class C3) to House in Multiple Occupation (Use Class C4) for up to 3 occupants. No external alterations proposed.

  24 Jun 2026 58m away Full applications
• 230159 Decided

  Flat 6 15 Eldon Square Reading RG1 4DP

  T1 - feild maple to be crown reduced to previous points - to improve Light

  11 Feb 2023 88m away Trees
• 211173 Decided

  9 Eldon Square Reading RG1 4DP

  Prune one tree overhanging from 9 Eldon Square

  15 Jul 2021 88m away Trees
• PL/26/0769 Decided

  41 ST JOHNS ROAD, READING, RG1 4EB

  Retrospective application to the alterations to the roof and a single storey rear extension .

  10 Jun 2026 99m away Householder
• 200973 Granted

  12 Eldon Terrace Reading RG1 4DX

  Erection of two storey (and roof space accommodation) building comprising 3 (2x1 & 1x2-bed) residential units (Class C3) with associated bin and cycle storage.

  8 Jul 2020 133m away Full applications

• PL/26/0682 Refused

  Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

  New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

  21 May 2026 Advertising
• PL/26/0675 Granted

  THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

  Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

  20 May 2026 Advertising
• PL/26/0046 Granted

  121-122 BROAD STREET, READING, RG1 2BD

  Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

  16 Jan 2026 Advertising
• PL/26/0902 Awaiting decision

  UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

  Two new high level 600mm internally illuminated golden arches to side elevation

  7 Jul 2026 Advertising
• PL/26/0734 Refused

  95 BROAD STREET, READING, RG1 2AP

  "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

  4 Jun 2026 Advertising