Planning application
Land between Forbury Road and Kenavon Drive, including Joseph Huntley Street, Palmer Street and Carraway Street, Reading, RG1 3DH
Works: Windows or glazing
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of a total of 2 no. freestanding signs, 7 no. flag signs and 49 vinyls to windows/doors of 2 commercial units (all non-illuminated), comprising: 2 no. freestanding signs adjacent to Kenavon Drive, 2 no. flag signs on both Palmer St and Carraway St, 3 no. flag signs on Joseph Huntley St, 18 vinyls applied to ground floor windows/doors of Discovery House South and 31 vinyls applied to ground floor windows of Bakers Yard West. All sought retrospectively for a temporary period until 01/05/2027.
As published by the council, reference PL/25/1164
Application record
- Reference
- PL/25/1164
- Type
- Consent to display an advertisement
- Status
- Decision Made
- Decision
- Granted
- Received
- 15 Aug 2025
- Validated
- 15 Aug 2025
- Decided
- 9 Oct 2025
- Ward
- Thames Ward
- Decision by
- Delegated Decision
- Postcode
- RG1 3DH
Timeline
Dates from the published record
-
15 Aug 2025
Received by Reading
-
9 Oct 2025
Decision issued: Granted
-
10 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
Huntley Wharf, Kenavon Drive, Reading, RG1 3DH
Discharge of Condition 5 (Final BREEAM Certificate) of planning permission PL/25/0310, as granted on 01/07/2025.
Decided Conditions 3 docs -
Unit 1, Huntley Wharf, Kenavon Drive, , Reading, RG1 3DH
Display of 1 internally illuminated & 4 non-illuminated fascia signs on north elevation and 1 internally illuminated & 2 non-illuminated fascia signs on east elevation, all at ground floor level.
Granted Advertising 12 docs -
Huntley Wharf, Kenavon Drive, Reading, RG1 3DH
Discharge of condition 9 (postal address details) of planning permission PL/25/0310, as granted on 01/07/2025.
Decided Conditions 3 docs -
Former Toys R Us, Kenavon Drive, Reading, RG1 3DH
Discharge of condition 51(ii) (b) (final BREEAM certificate in relation to Education - Pre-School) of planning permission 170509, as granted 10/10/2018 (sought retrospectively).
Decided Conditions 4 docs -
Huntley Wharf, Kenavon Drive, Reading, RG1 3DH
Discharge of condition 4 (Interim BREEAM Certificate) of planning permission PL/25/0310, as granted on 01/07/2025.
Decided Conditions 3 docs -
Forbury Retail Park, Kenavon Drive, Reading, RG1 3HS
86% historically approved · decision due ~24 Mar
Outline application with all matters reserved with the exception of access, for site redevelopment involving the demolition of all existing structures & a residential-led mixed use proposal for up to 700 residential units (Class C3) & up to 3,000 sqm (GEA) of commercial uses (Class E), together with various associated works including replacement pedestrian and vehicle access routes, open spaces, hard & soft landscaping & sewer works, partial basement excavation, up to 130 basement level car parking spaces, up to 53 separate car parking spaces for Class E uses, up to 600 cycle parking spaces & servicing facilities. This application is accompanied by an Environmental Statement.
Awaiting decision Outline Demolition 206 docs
Other advertising applications
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PL/26/0326 Granted
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Fascia and Projecting Advertisement
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PL/26/1054 Awaiting decision
4-5 ST MARYS BUTTS, READING, RG1 2LN
Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.
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PL/26/1044 Awaiting decision
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Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.
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PL/26/0696 Refused
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Replacement of two existing advertisement signs with two illuminated digital advertisement displays
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PL/26/0610 Granted
1, Reading International Business Park, Land to the South of A33 Relief Road, Reading, RG2 6AA
4 No. Illuminated external wall mounted signs, 1 no wayfinding sign