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Planning application

PL/24/1318

Unit 1, Huntley Wharf, Kenavon Drive, , Reading, RG1 3DH

Granted Reading Consent to display an advertisement

Proposal

Display of 1 internally illuminated & 4 non-illuminated fascia signs on north elevation and 1 internally illuminated & 2 non-illuminated fascia signs on east elevation, all at ground floor level.

As published by the council, reference PL/24/1318

Timeline

Dates from the published record

  1. 4 Oct 2024

    Received by Reading

  2. 4 Nov 2024

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    Outline application with all matters reserved with the exception of access, for site redevelopment involving the demolition of all existing structures & a residential-led mixed use proposal for up to 700 residential units (Class C3) & up to 3,000 sqm (GEA) of commercial uses (Class E), together with various associated works including replacement pedestrian and vehicle access routes, open spaces, hard & soft landscaping & sewer works, partial basement excavation, up to 130 basement level car parking spaces, up to 53 separate car parking spaces for Class E uses, up to 600 cycle parking spaces & servicing facilities. This application is accompanied by an Environmental Statement.

    26 Nov 2025 100m away Outline
  • PL/24/1291 Granted

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    Certificate of Lawfulness for existing use as 20 residential units (Class C3) by virtue of the lawful commencement of planning permission 160378, as granted on 28/10/2016.

    1 Oct 2024 185m away Lawful development
  • PL/25/1420 Awaiting decision

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    3 Oct 2025 185m away Full applications
  • 230134 Granted

    45 Robert Parker Road Reading RG1 3FJ

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    3 Feb 2023 344m away Lawful development
  • PL/26/0735 Decided

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    4 Jun 2026 363m away Trees
  • PL/26/0931 Awaiting decision

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    13 Jul 2026 394m away Full applications

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
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    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0046 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising