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Planning application

Unit 1, Huntley Wharf, Kenavon Drive, , Reading, RG1 3DH

Granted Reading PL/24/1318 Consent to display an advertisement

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of 1 internally illuminated & 4 non-illuminated fascia signs on north elevation and 1 internally illuminated & 2 non-illuminated fascia signs on east elevation, all at ground floor level.

As published by the council, reference PL/24/1318

Application record

Reference
PL/24/1318
Type
Consent to display an advertisement
Status
Decision Made
Decision
Approve with Conditions
Received
4 Oct 2024
Validated
4 Oct 2024
Decided
4 Nov 2024
Ward
Thames Ward
Decision by
Delegated Decision
Postcode
RG1 3DH

Timeline

Dates from the published record

  1. 4 Oct 2024

    Received by Reading

  2. 4 Nov 2024

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

12 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

Reading granted permission on 4 November 2024, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • Huntley Wharf, Kenavon Drive, Reading, RG1 3DH

    PL/26/1019 Submitted 29 Jul 2026 0m away

    Discharge of Condition 5 (Final BREEAM Certificate) of planning permission PL/25/0310, as granted on 01/07/2025.

    Granted Conditions 3 docs
  • Former Toys R Us, Kenavon Drive, Reading, RG1 3DH

    PL/24/1091 Submitted 22 Aug 2024 0m away

    Discharge of condition 27l (contaminated land validation report for Phase 3 Block W2) of planning permission 170509, as granted 10/10/2018 (wording of condition since amended by 210239/NMA).

    Granted Conditions 4 docs
  • Huntley Wharf, Kenavon Drive, Reading, RG1 3DH

    PL/26/0192 Submitted 12 Feb 2026 0m away

    Discharge of condition 9 (postal address details) of planning permission PL/25/0310, as granted on 01/07/2025.

    Granted Conditions 3 docs
  • Former Toys R Us, Kenavon Drive, Reading, RG1 3DH

    PL/24/1522 Submitted 15 Nov 2024 0m away

    Discharge of condition 51(ii) (b) (final BREEAM certificate in relation to Education - Pre-School) of planning permission 170509, as granted 10/10/2018 (sought retrospectively).

    Granted Conditions 4 docs
  • Land between Forbury Road and Kenavon Drive, including Joseph Huntley Street, Palmer Street and Carraway Street, Reading, RG1 3DH

    PL/25/1164 Submitted 15 Aug 2025 0m away

    Display of a total of 2 no. freestanding signs, 7 no. flag signs and 49 vinyls to windows/doors of 2 commercial units (all non-illuminated), comprising: 2 no. freestanding signs adjacent to Kenavon Drive, 2 no. flag signs on both Palmer St and Carraway St, 3 no. flag signs on Joseph Huntley St, 18 vinyls applied to ground floor windows/doors of Discovery House South and 31 vinyls applied to ground floor windows of Bakers Yard West. All sought retrospectively for a temporary period until 01/05/2027.

    Granted Advertising Windows or glazing 8 docs
  • Huntley Wharf, Kenavon Drive, Reading, RG1 3DH

    PL/25/1462 Submitted 13 Oct 2025 0m away

    Discharge of condition 4 (Interim BREEAM Certificate) of planning permission PL/25/0310, as granted on 01/07/2025.

    Granted Conditions 3 docs

In Reading

  • PL/26/1202 Awaiting decision

    21 BROAD STREET, READING, RG1 2BH

    1no. Illuminated fascia & 1no. illuminated projection sign

    7 Sep 2026 Advertising
  • PL/26/0326 Granted

    33 OXFORD ROAD, READING, RG1 7QG

    Fascia and Projecting Advertisement

    11 Mar 2026 Advertising
  • PL/26/1054 Awaiting decision

    4-5 ST MARYS BUTTS, READING, RG1 2LN

    Replacement of existing shopfront signage with new internally illuminated fascia and projecting signs, relocation of the entrance doors by swapping the existing door with the existing glazing, installation of new window vinyls, and associated external alterations.

    5 Aug 2026 Advertising
  • PL/26/1044 Awaiting decision

    Barclays Bank, 90-93 Broad Street, Reading, RG1 2AP

    Installation of new shopfront, Installation of new internally illuminated fascia sign, Installation of new internally illuminated projecting sign, Installation of 2no internally illuminated ATM Surrounds Installation of Digital display screen internally facing the street.

    4 Aug 2026 Advertising
  • PL/26/0696 Refused

    182-184 Henley Road, Reading, RG4 5DL

    Replacement of two existing advertisement signs with two illuminated digital advertisement displays

    26 May 2026 Advertising