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Planning application

240449

70 Broad Street Reading RG1 2AF

Granted Reading Consent to display an advertisement

Proposal

New signage for restaurant front. Fascia signs, awning and projection sign.

As published by the council, reference 240449

Timeline

Dates from the published record

  1. 10 Apr 2024

    Received by Reading

  2. 3 May 2024

    Decision issued: Approve with Conditions

  3. 27 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • PL/24/0449 Granted

    70 Broad Street Reading RG1 2AF

    New signage for restaurant front. Fascia signs, awning and projection sign.

    10 Apr 2024 0m away Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 62m away Advertising
  • PL/26/0918 Awaiting decision

    73, 74 & 74A, Broad Street, Reading , RG1 2AP

    Creation of 4 new residential units (Class C3) at second floor level, formation of new window openings and enlargement of existing window openings, refurbishment of existing stairwell and front entrance, creation of bin store at ground floor level

    9 Jul 2026 62m away Full applications
  • P19/S1179/FUL Decided

    Girdler House Quebec Road Henley-on-Thames RG1 1EY

    Variation of condition 2 (approved plans) on application P17/S3600/FUL (External alterations to office premises to form five 2-bedroom apartments including extensions to roof and erection of bin store and cycle store) to replace drawing 3A with BR-1f and BR-2d to make alterations to the second floor window on the north- western elevation and a first floor bathroom window on the north-eastern elevation (correction to remove annotation about first floor balcony as shown on amended plan received 22nd May 2019).

    8 Apr 2019 71m away Full applications
  • PL/25/1497 Awaiting decision

    200-202 BROAD STREET, READING, RG1 7QJ

    Change of use of offices (floors one to three) into nine self-contained flats with associated cycle and bin storage with associated elevation alterations including enlarged windows

    20 Oct 2025 72m away Full applications
  • PL/26/0603 Granted

    St Marys House, 66-68 St Marys Butts and 75-77 Broad Street, Reading, RG1 2LG

    Change of use of first to third floors from office (Class E) to provide serviced apartments (Class C1). Addition of fourth floor to provide serviced apartments (Class C1) and various associated alterations.

    7 May 2026 79m away Full applications

In Reading

  • PL/26/0682 Refused

    Site to the East of Reading Link Retail Park, Rose Kiln Lane , Reading , RG2 0SN

    New Homes sign located in the parking area behind a knee rail fence on Rose Kiln Lane

    21 May 2026 Advertising
  • PL/26/0675 Granted

    THE WATER TOWER PH, 160 PARK LANE, TILEHURST, READING, RG31 4DU

    Installation of replacement signs to include 1x new pictorial panel and 2x amenity boards to existing post, 1x fascia sign, 1x door plaque, 1x welcome sign and 2x double sided post mounted corex signs

    20 May 2026 Advertising
  • PL/26/0046 Granted

    121-122 BROAD STREET, READING, RG1 2BD

    Advertisement consent for the installation of internally illuminated signage, including fascia lettering spelling ‘SHAKE SHACK’, an illuminated logo, an illuminated signbeam board, and an illuminated projecting sign

    16 Jan 2026 Advertising
  • PL/26/0902 Awaiting decision

    UNIT 8, READING GATE RETAIL PARK, READING, RG2 0QG

    Two new high level 600mm internally illuminated golden arches to side elevation

    7 Jul 2026 Advertising
  • PL/26/0734 Refused

    95 BROAD STREET, READING, RG1 2AP

    "Blue Banana" shop fascia - white powder coated tray with black stand-off letters

    4 Jun 2026 Advertising