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Planning application

49 - 51 Broadway Stratford London E15 4BQ

Granted Newham 25/02767/ADV Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of non-illuminated fascia sign.

As published by the council, reference 25/02767/ADV

Application record

Reference
25/02767/ADV
Type
Advertisement Consent
Status
Permitted
Decision
Approve
Received
5 Dec 2025
Validated
5 Dec 2025
Decided
14 May 2026
Ward
Stratford
Parish
Stratford Community Forum
Decision by
Delegated decision
Postcode
E15 4BQ

Site history

Applications at this address on the Newham register

This site has had 5 applications since 2022: 3 approved, 1 refused.

  • 26/01487/AOD Awaiting decision

    49 - 51 Broadway Stratford London E15 4BQ

    Approval of details pursuant to Condition 3 (Demolition and Construction Logistics Plan) attached to Planning Consent 24/00591/FUL dated 15th May 2026.

    Submitted 9 Jul 2026
  • 25/02940/LBC Granted

    49 - 51 Broadway Stratford London E15 4BQ

    Display of non-illuminated fascia sign.

    Decided 14 May 2026 Heritage and listed buildings
  • 22/02569/LBC Refused

    49 - 51 Broadway Stratford London E15 4BQ

    Change of use from offices (Class E use) to 3no 1 bedroom flats, 1no 2 bedroom flat, and a 14no room Co-Living Accommodation (House in Multiple Occupation [HMO] Sui Generis use) including third floor roof extension. (This application site is located within Stratford St. Johns Conservation Area, Is a Grade II Listed Building and is within the setting of other Grade II listed buildings, National Westminster bank & King Edward VII Public House).

    Decided 25 Jul 2023 Heritage and listed buildings
  • 22/02405/CLP Granted

    49 - 51 Broadway Stratford London E15 4BQ

    Application for a lawful development certificate of proposed additional use Class F1(f) to existing use Class F1(a) to provide ancillary prayer space. (Application site is located within Stratford St.John's Conservation Area).

    Decided 22 Feb 2023 Lawful development

Timeline

Dates from the published record

  1. 5 Dec 2025

    Received by Newham

  2. 14 May 2026

    Decision issued: Approve

  3. 25 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What this grant of permission means

Newham granted permission on 14 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 49 - 51 Broadway Stratford London E15 4BQ

    25/02940/LBC Submitted 31 Dec 2025 0m away

    Display of non-illuminated fascia sign.

    Granted Heritage and listed buildings 4 docs
  • 53 Broadway Stratford London E15 4BQ

    23/01458/NONMAT Submitted 3 Jul 2023 12m away

    The proposed non-material amendments to the application comprise: amendments to layout of residential units; and, relocation of cycle storage facilities.

    Refused Amendments 10 docs
  • 31 Broadway Stratford London E15 4BQ

    26/01504/FUL Submitted 13 Jul 2026 15m away

    The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).

    Refused Full applications
  • 31 Broadway Stratford London E15 4BQ

    26/01714/ADV Submitted 31 Jul 2026 15m away

    94% historically approved · decision due ~25 Sep

    Display of temporary externally illuminated shroud advert.

    Awaiting decision Advertising
  • 49 - 51 Broadway Stratford London E15 4BQ

    26/01487/AOD Submitted 9 Jul 2026 15m away

    85% historically approved · decision due ~3 Sep

    Approval of details pursuant to Condition 3 (Demolition and Construction Logistics Plan) attached to Planning Consent 24/00591/FUL dated 15th May 2026.

    Awaiting decision Demolition
  • Gredeley House 1 - 11 Broadway Stratford London E15 4BQ

    26/01782/FUL Submitted 24 Aug 2026 15m away

    69% historically approved · decision due ~19 Oct

    Change of use of part of the ground floor for hotel use providing additional rooms for the existing hotel (Use Class C1) with associated external alterations and existing refuse/cycle storage. (This application is in the Stratford St.Johns Conservation Area and is affecting the setting of Grade II listed buildings: West Ham Court House, Northern block and courtyard walls of Alice Billings House and Education Offices.)

    Awaiting decision Full applications 15 docs

In Newham

  • 26/01493/ADV Granted

    176 - 177 Forest Lane Forest Gate London E7 9BB

    Display of 2 internally illuminated fascia signs and 1 internally illuminated projecting sign.

    7 Sep 2026 Advertising
  • 26/01555/ADV Granted

    4 Silvertown Square Canning Town London E16 1BX

    Display of an internally illuminated fascia sign, internally illuminated projecting sign and illuminated entrance frame surrounding the club entrance.

    7 Sep 2026 Advertising
  • 26/01672/ADV Granted

    Thames Barrier Park North Woolwich Road Silvertown London E16 2HP

    Display of painted mural.

    28 Aug 2026 Advertising
  • 26/01435/ADV Granted

    London Industrial Estate Eastbury Road Beckton London E6 6LP

    Display of 2no non-illuminated freestanding Main Site ID signs, 3no non-illuminated freestanding Vehicular Directional signs and 16no non-illuminated wall mounted Unit ID signs.

    27 Aug 2026 Advertising
  • 26/01336/ADV Granted

    Advertising Right Outside 331 Romford Road Forest Gate London E7 8AA

    Display of freestanding advertising council information panel with 2 internally illuminated digital displays. (This application is in the Forest Gate Town Centre Conservation Area.)

    18 Jun 2026 Advertising