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Planning application

31 Broadway Stratford London E15 4BQ

Awaiting decision Newham 26/01714/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of temporary externally illuminated shroud advert.

As published by the council, reference 26/01714/ADV

Application record

Reference
26/01714/ADV
Category
Advertising
Status
Registered
Validated
31 Jul 2026
Postcode
E15 4BQ

Timeline

Dates from the published record

  1. 31 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  2. 9 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 25 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Newham took a median of 54 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with Newham for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • Telecommunications At Swan House 35 Broadway Stratford London E15 4BQ

    26/01504/FUL Submitted 13 Jul 2026 0m away

    70% historically approved · decision due ~7 Sep

    The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).

    Awaiting decision Full applications

  • 49 - 51 Broadway Stratford London E15 4BQ

    26/01487/AOD Submitted 9 Jul 2026 0m away

    86% historically approved · decision due ~3 Sep

    Approval of details pursuant to Condition 3 (Demolition and Construction Logistics Plan) attached to Planning Consent 24/00591/FUL dated 15th May 2026.

    Awaiting decision Demolition

  • Gredeley House 1 - 11 Broadway Stratford London E15 4BQ

    26/01782/FUL Submitted 24 Aug 2026 0m away

    70% historically approved · decision due ~19 Oct

    Change of use of part of the ground floor for hotel use providing additional rooms for the existing hotel (Use Class C1) with associated external alterations and existing refuse/cycle storage. (This application is in the Stratford St.Johns Conservation Area and is affecting the setting of Grade II listed buildings: West Ham Court House, Northern block and courtyard walls of Alice Billings House and Education Offices.)

    Awaiting decision Full applications 15 docs

  • The King Edward VII 47 Broadway Stratford London E15 4BQ

    26/01318/LBC Submitted 16 Jun 2026 0m away

    86% historically approved · decision due ~11 Aug

    Refurbishment and retention of existing externally illuminated fascia signage and projecting sign; installation of one non-illuminated amenity board; and external repainting of the building (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).

    Decided Heritage and listed buildings

  • The King Edward VII 47 Broadway Stratford London E15 4BQ

    26/01317/ADV Submitted 16 Jun 2026 0m away

    94% historically approved · decision due ~11 Aug

    Retention of existing text externally illuminated by 4 cowl lanterns; retention of existing externally illuminated projection sign and spot lights; 1 non illuminated amenity board (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).

    Decided Advertising

  • 49 - 51 Broadway Stratford London E15 4BQ

    25/02940/LBC Submitted 31 Dec 2025 15m away

    Display of non-illuminated fascia sign.

    Granted Heritage and listed buildings 4 docs

In Newham

  • 26/01828/ADV Awaiting decision

    131 - 133 Barking Road Canning Town London E16 4HQ

    Display of 2 internally illuminated fascia signs, 1 internally illuminated projecting sign, 1 non-illuminated vinyl window sign, 1 internally illuminated lightbox sign reading 'Hello Canning Town' and 1 internally illuminated DEGP window sign.

    Advertising
  • 26/01821/ADV Awaiting decision

    Land At 363 To 373 High Street And 2 Bridge Terrace Stratford London E15 4QZ

    Display of 1 externally illuminated canopy sign and 2 externally illuminated 'REX' logo signs.

    Advertising
  • 26/01718/ADV Awaiting decision

    Outside 748 Barking Road Plaistow London E13 9PJ

    Display of freestanding advertising council information panel with 2 internally illuminated digital displays.

    Advertising
  • 26/01701/ADV Awaiting decision

    Outside 735 To 739 Barking Road Plaistow London E13 9PL

    Display of freestanding advertising council information panel with 2 internally illuminated digital displays.

    Advertising
  • 26/01705/ADV Awaiting decision

    Advertsing Right Opposite Mafeking Avenue Barking Road East Ham London E6 3BP

    Display of freestanding advertising council information panel with 2 internally illuminated digital displays.

    Advertising