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Planning application

31 Broadway Stratford London E15 4BQ

Granted Newham 26/01714/ADV Advertising

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of temporary externally illuminated shroud advert.

As published by the council, reference 26/01714/ADV

Application record

Reference
26/01714/ADV
Category
Advertising
Status
Application Approved
Decision
Granted As published: Approve
Validated
31 Jul 2026
Decided
22 Sep 2026
Postcode
E15 4BQ

Site history

Applications at this address on the Newham register

This site has had 4 applications since 2025: 1 approved, 1 refused.

  • 26/01504/FUL Refused

    31 Broadway Stratford London E15 4BQ

    The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).

    Decided 7 Sep 2026 Full applications
  • 25/02028/ADV Status unknown

    31 Broadway Stratford London E15 4BQ

    Temporary display of 1x externally illuminated advertisement shroud.

    Submitted 17 Sep 2025 Advertising
  • 25/01965/FUL Status unknown

    31 Broadway Stratford London E15 4BQ

    The installation of 3 no. antennas and the relocation of 3 no. existing antennas located on new support poles on the rooftop, and ancillary development thereto. (Application site is within Stratford St.Johns conservation area).

    Submitted 8 Sep 2025 Full applications

Timeline

Dates from the published record

  1. 31 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  2. 9 Aug 2026

    Added to PlanIndex

  3. 22 Sep 2026

    Decision issued: Approve

  4. 22 Sep 2026

    Status changed to Application Approved

    Previously Registered.

What this grant of permission means

Newham granted permission on 22 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 Broadway Stratford London E15 4BQ

    26/01504/FUL Submitted 13 Jul 2026 50 yards away

    The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).

    Refused Full applications
  • 21 - 23 Broadway Stratford London E15 4BQ

    25/01413/FUL Submitted 11 Jul 2025 50 yards away

    69% historically approved · decision due ~5 Sep

    Construction of 2no. additional storeys (third and fourth floor) to create 1 x 1 bed unit and 1 x 3 bed unit, including formation of 3no. roof terraces, additional window openings to flank elevation with associated amenity, bin stores and cycle storage. Existing entrance lobby on the ground floor to be extended into the commercial unit to relocate the refuse store and provide space for 3no. cycle storage spaces. (Application site is located within Stratford St.Johns Conservation area and is affecting setting of Grade II Listed Buildings).

    Decided Full applications Windows or glazing
  • The King Edward VII 47 Broadway Stratford London E15 4BQ

    26/01318/LBC Submitted 16 Jun 2026 50 yards away

    Refurbishment and retention of existing externally illuminated fascia signage and projecting sign; installation of one non-illuminated amenity board; and external repainting of the building (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).

    Granted Heritage and listed buildings
  • The King Edward VII 47 Broadway Stratford London E15 4BQ

    26/01317/ADV Submitted 16 Jun 2026 50 yards away

    Retention of existing text externally illuminated by 4 cowl lanterns; retention of existing externally illuminated projection sign and spot lights; 1 non illuminated amenity board (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).

    Granted Advertising
  • 21 - 23 Broadway Stratford London E15 4BQ

    26/02200/AOD Submitted 16 Oct 2026 50 yards away

    85% historically approved · decision due ~11 Dec

    Approval of details pursuant to Condition 3 (Construction Logistics Plan), Condition 4 (Materials Requiring Subsequent Approval), Condition 5 (Detailed/1:20 Drawings) and Condition 6 (Windows and Doors Details) attached to Planning Consent 25/01413/FUL dated 24th August 2026.

    Awaiting decision Windows or glazing
  • 49 - 51 Broadway Stratford London E15 4BQ

    26/01487/AOD Submitted 9 Jul 2026 50 yards away

    99% historically approved · decision due ~3 Sep

    Approval of details pursuant to Condition 3 (Demolition and Construction Logistics Plan) attached to Planning Consent 24/00591/FUL dated 15th May 2026.

    Status unknown Conditions Demolition 2 docs

In Newham

  • 26/02072/ADV Awaiting decision

    Jamiah Masjid 266 - 270 High Street North Manor Park London E12 6SB

    Display of 1 internally illuminated fascia sign.

    Advertising
  • 26/02172/ADV Awaiting decision

    1021 Romford Road Manor Park London E12 5LH

    Display of 1 internally illuminated freestanding pylon sign.

    Advertising
  • 26/02097/ADV Awaiting decision

    56A Warton Road Stratford London E15 2JS

    Advertisement consent for the retrospective display of one internally illuminated fascia sign associated with an Automated Teller Machine (ATM) installed within the existing shopfront.

    Advertising
  • 26/01688/ADV Granted

    4 - 8 Abercrombie Road Stratford London E20 1FU

    Display of 1 non-illuminated projecting sign and 1 non-illuminated wall mounted main sign.

    24 Sep 2026 Advertising
  • 26/01701/ADV Granted

    Outside 735 To 739 Barking Road Plaistow London E13 9PL

    Display of freestanding advertising council information panel with 2 internally illuminated digital displays.

    22 Sep 2026 Advertising