Planning application
31 Broadway Stratford London E15 4BQ
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of temporary externally illuminated shroud advert.
As published by the council, reference 26/01714/ADV
Application record
- Reference
- 26/01714/ADV
- Category
- Advertising
- Status
- Application Approved
- Decision
- Granted As published: Approve
- Validated
- 31 Jul 2026
- Decided
- 22 Sep 2026
- Postcode
- E15 4BQ
Site history
Applications at this address on the Newham register
This site has had 4 applications since 2025: 1 approved, 1 refused.
-
26/01504/FUL Refused
31 Broadway Stratford London E15 4BQ
The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).
-
25/02028/ADV Status unknown
31 Broadway Stratford London E15 4BQ
Temporary display of 1x externally illuminated advertisement shroud.
-
25/01965/FUL Status unknown
31 Broadway Stratford London E15 4BQ
The installation of 3 no. antennas and the relocation of 3 no. existing antennas located on new support poles on the rooftop, and ancillary development thereto. (Application site is within Stratford St.Johns conservation area).
Timeline
Dates from the published record
-
31 Jul 2026
Validated
Checked as complete and ready for consideration.
-
9 Aug 2026
Added to PlanIndex
-
22 Sep 2026
Decision issued: Approve
-
22 Sep 2026
Status changed to Application Approved
Previously Registered.
What this grant of permission means
Newham granted permission on 22 September 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
31 Broadway Stratford London E15 4BQ
The removal of 3 no. existing antennas, the installation of 5 no. upgraded antennas and 1 no. GPS node located on support poles, and ancillary development thereto (Application site is located within Stratford St.Johns Conservation Area).
Refused Full applications -
21 - 23 Broadway Stratford London E15 4BQ
69% historically approved · decision due ~5 Sep
Construction of 2no. additional storeys (third and fourth floor) to create 1 x 1 bed unit and 1 x 3 bed unit, including formation of 3no. roof terraces, additional window openings to flank elevation with associated amenity, bin stores and cycle storage. Existing entrance lobby on the ground floor to be extended into the commercial unit to relocate the refuse store and provide space for 3no. cycle storage spaces. (Application site is located within Stratford St.Johns Conservation area and is affecting setting of Grade II Listed Buildings).
Decided Full applications Windows or glazing -
The King Edward VII 47 Broadway Stratford London E15 4BQ
Refurbishment and retention of existing externally illuminated fascia signage and projecting sign; installation of one non-illuminated amenity board; and external repainting of the building (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).
Granted Heritage and listed buildings -
The King Edward VII 47 Broadway Stratford London E15 4BQ
Retention of existing text externally illuminated by 4 cowl lanterns; retention of existing externally illuminated projection sign and spot lights; 1 non illuminated amenity board (Application site is a Grade II Listed Building and located within Stratford St.Johns Conservation Area).
Granted Advertising -
21 - 23 Broadway Stratford London E15 4BQ
85% historically approved · decision due ~11 Dec
Approval of details pursuant to Condition 3 (Construction Logistics Plan), Condition 4 (Materials Requiring Subsequent Approval), Condition 5 (Detailed/1:20 Drawings) and Condition 6 (Windows and Doors Details) attached to Planning Consent 25/01413/FUL dated 24th August 2026.
Awaiting decision Windows or glazing -
49 - 51 Broadway Stratford London E15 4BQ
99% historically approved · decision due ~3 Sep
Approval of details pursuant to Condition 3 (Demolition and Construction Logistics Plan) attached to Planning Consent 24/00591/FUL dated 15th May 2026.
Status unknown Conditions Demolition 2 docs
Other advertisement consent applications
In Newham
-
26/02072/ADV Awaiting decision
Jamiah Masjid 266 - 270 High Street North Manor Park London E12 6SB
Display of 1 internally illuminated fascia sign.
-
26/02172/ADV Awaiting decision
1021 Romford Road Manor Park London E12 5LH
Display of 1 internally illuminated freestanding pylon sign.
-
26/02097/ADV Awaiting decision
56A Warton Road Stratford London E15 2JS
Advertisement consent for the retrospective display of one internally illuminated fascia sign associated with an Automated Teller Machine (ATM) installed within the existing shopfront.
-
26/01688/ADV Granted
4 - 8 Abercrombie Road Stratford London E20 1FU
Display of 1 non-illuminated projecting sign and 1 non-illuminated wall mounted main sign.
-
26/01701/ADV Granted
Outside 735 To 739 Barking Road Plaistow London E13 9PL
Display of freestanding advertising council information panel with 2 internally illuminated digital displays.