04/00253/ADV

1. 18 Mar 2004

   Received by Newcastle-under-Lyme

2. 24 Jun 2004

   Decision issued: Permit

3. 22 Jul 2026

   Added to PlanIndex

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 03/00827/FUL Granted

  59 Church Street Audley Stoke-On-Trent ST7 8EE

  Roller shutters

  13 Aug 2003 1m away Full applications
• 04/00161/COU Refused

  61 Church Street Audley Stoke-On-Trent ST7 8EE

  Change of use ground floor from veterinary surgery to hot food takeaway (A3 use class) and associated external alterations

  16 Feb 2004 6m away Full applications
• 04/00215/FUL Refused

  Land Between Co-op Late Shop And Kwik Save Carpark Church Street Audley Stoke-On-Trent

  Erection of A3 (hot food takeaway) premises

  27 Feb 2004 44m away Full applications
• 03/00356/ADV Granted

  74 Church Street Audley Stoke-On-Trent ST7 8DA

  Illuminated and non-illuminated signs

  8 Apr 2003 51m away Advertising
• 03/01182/FUL Granted

  27 Hill Terrace Audley Stoke-On-Trent ST7 8DD

  Two storey rear extension

  1 Dec 2003 54m away Full applications
• 04/00387/FUL Granted

  2 Chester Road Audley Stoke-On-Trent Staffs ST7 8JD

  Formation of vehicular access

  19 Apr 2004 127m away Full applications

• 26/00430/ADV Granted

  Texas Fried Chicken Ltd 38 Market Street Stoke-On-Trent Staffordshire ST7 4AB

  Proposed illuminated signage to frontage together with TV screens in front windows (Retrospective)

  10 Jun 2026 Advertising
• 26/00518/ADV Awaiting decision

  Cinema And Premises Lymelight Boulevard High Street Newcastle Under Lyme Staffordshire ST5 1PT

  Advertising application for VUE Newcastle Under Lyme EPIC Sign Proposal Scheme (External)

  17 Jul 2026 Advertising
• 26/00512/ADV Awaiting decision

  Dick Turpin Gallows Tree Lane Newcastle Under Lyme Staffordshire ST5 2QS

  Re-clad existing totem sign, 2x double sided post mounted corex sign, Refurbish existing name board, 2x sign written logos and 1x sign written welcome text

  15 Jul 2026 Advertising
• 26/00346/ADV Granted

  Dermal Technology Labs Keele University IC4 Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP

  Removal of existing high level building identification sign and installation of new illuminate company sign

  12 May 2026 Advertising
• 26/00477/ADV Awaiting decision

  34 Hempstalls Lane Newcastle Under Lyme Staffordshire ST5 0SS

  x5no fixed fascia signs

  29 Jun 2026 Advertising