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Planning application

04/00030/ADV

The Mount And Mount St George Second Avenue Porthill Newcastle Staffs

Granted Newcastle-under-Lyme Advert Application

Proposal

Development site sign

As published by the council, reference 04/00030/ADV

Timeline

Dates from the published record

  1. 13 Jan 2004

    Received by Newcastle-under-Lyme

  2. 2 Mar 2004

    Decision issued: Permit

  3. 22 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • 03/00087/FUL Granted

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  • 03/00922/FUL Granted

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    30 Oct 2003 162m away Full applications
  • 03/00664/ADV Granted

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    1 Jul 2003 179m away Advertising
  • 03/00344/FUL Granted

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    14 Apr 2003 234m away Full applications

In Newcastle-under-Lyme

  • 26/00430/ADV Granted

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    Proposed illuminated signage to frontage together with TV screens in front windows (Retrospective)

    10 Jun 2026 Advertising
  • 26/00518/ADV Awaiting decision

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    Advertising application for VUE Newcastle Under Lyme EPIC Sign Proposal Scheme (External)

    17 Jul 2026 Advertising
  • 26/00512/ADV Awaiting decision

    Dick Turpin Gallows Tree Lane Newcastle Under Lyme Staffordshire ST5 2QS

    Re-clad existing totem sign, 2x double sided post mounted corex sign, Refurbish existing name board, 2x sign written logos and 1x sign written welcome text

    15 Jul 2026 Advertising
  • 26/00346/ADV Granted

    Dermal Technology Labs Keele University IC4 Keele Road Keele Newcastle Under Lyme Staffordshire ST5 5SP

    Removal of existing high level building identification sign and installation of new illuminate company sign

    12 May 2026 Advertising
  • 26/00477/ADV Awaiting decision

    34 Hempstalls Lane Newcastle Under Lyme Staffordshire ST5 0SS

    x5no fixed fascia signs

    29 Jun 2026 Advertising