Planning application
26/10470
WAITROSE SUPERMARKET, 49 HIGH STREET, HYTHE SO45 6AG
Proposal
Replacement and new signage comprising 6no. internally illuminated signs (including projecting sign, totem sign, fascia panel and building letters) and 8no. non-illuminated signs (Application for Advertisement Consent)
As published by the council, reference 26/10470
Timeline
Dates from the published record
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18 May 2026
Received by New Forest
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29 Jun 2026
Validated
Checked as complete and ready for consideration.
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26 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with New Forest for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/10543 Granted
WAITROSE SUPERMARKET, 49 HIGH STREET, HYTHE SO45 6AG
Replacement plant equipment
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25/10999 Granted
7-9 HIGH STREET, HYTHE SO45 6AG (NB: SUBJECT TO UNILATERAL UNDERTAKING)
Change of use of first floor offices and storage (Use Class E) to a one-bedroom flat (Use Class C3), retaining ground floor areas as Use Class E; provision of cycle storage and refuse/recycle bin area.
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25/10999 Granted
7-9 HIGH STREET, HYTHE SO45 6AG (NB: SUBJECT TO UNILATERAL UNDERTAKING)
Change of use of first floor offices and storage (Use Class E) to a one-bedroom flat (Use Class C3), retaining ground floor areas as Use Class E; provision of cycle storage and refuse/recycle bin area.
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26/10543 Granted
WAITROSE SUPERMARKET, 49 HIGH STREET, HYTHE SO45 6AG
Replacement plant equipment
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26/10470 Awaiting decision
WAITROSE SUPERMARKET, 49 HIGH STREET, HYTHE SO45 6AG
Replacement and new signage comprising 6no. internally illuminated signs (including projecting sign, totem sign, fascia panel and building letters) and 8no. non-illuminated signs (Application for Advertisement Consent)
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26/10628 Awaiting decision
3 HIGH STREET, HYTHE SO45 6AG
Replacement shopfront
Other advertising applications
In New Forest
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26/10679 Awaiting decision
LAND SOUTH OF, DERRITT LANE, BRANSGORE BH23 8AT
Display 1No. non illuminated stack sign for a temporary period of 1 year. Removal of approved sign C on 25/11047 (Application for Advertisement Consent)
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26/10667 Awaiting decision
SHIP INN, 68 HIGH STREET, FORDINGBRIDGE SP6 1AX
x1 illuminated projecting sign, x1 illuminated fascia sign, x1 illuminated nameboard sign, x1 illuminated amenity board and x1 internally illuminated menu case; x4 sets of sign written text, x1 door plaque, x2 non-illuminated amenity boards & 1x car park directional sign (Application for Advertisement Consent)
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26/10345 Granted
31A ST THOMAS STREET, LYMINGTON SO41 9NE
Display 1 x non-illuminated fascia sign and associated works to shopfront.(Application for Advertisement Consent)
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26/10575 Awaiting decision
LAND SOUTH OF, MILFORD ROAD, PENNINGTON, LYMINGTON SO41 8DN
x2 illuminated entrance signs, 2 x flags, 1 x non-illuminated sign, 1 x illuminated sign and 5 x illuminated totem signs for a temporary period of display of up to 3 years (Application for Advertisement Consent)
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26/10390 Refused
EVERTON GARAGE LTD, 5 OLD CHRISTCHURCH ROAD, EVERTON, HORDLE SO41 0JJ
4no. 6m high flagpoles to Milford Road and Old Christchurch Road site boundaries (Application for Advertisement Consent)