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Planning application

26/10188

20 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

Granted New Forest Advertisement Consent

Proposal

Display 1x internally illuminated & 2 non-illuminated fascia signs; 1x internally illuminated projecting sign, 3x dibond wall mounted signs 1x pole mounted site signage (dibond) (Application for Advertisement Consent)

As published by the council, reference 26/10188

Timeline

Dates from the published record

  1. 24 Feb 2026

    Received by New Forest

  2. 2 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 17 Apr 2026

    Decision issued: Granted in Part

  4. 26 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/10478 Awaiting decision

    20 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Proposal to install 1 x non illuminated fascia sign, 1x non illuminated projecting sign, 1x vinyl (Application for Advertisement Consent). ( amended description)

    19 May 2026 0m away Advertising
  • 25/10760 Granted

    STABLE HOLIDAY LET, 22 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY (NB: SUBJECT TO UNILATERAL UNDERTAKING)

    Change of use from garden annexe to holiday let; cladding of western elevation of existing outbuilding (Retrospective)

    18 Aug 2025 0m away Full applications
  • 25/10749 Awaiting decision

    22 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Increase size of rear dormer window; new rear ground floor window to replace existing; revised configuration of rear patio doors; replacement window to front elevation; installation of external lighting, CCTV cameras, flue & extractor fan (Application for Listed Building Consent)

    13 Aug 2025 0m away Heritage and listed buildings
  • 25/10749 Awaiting decision

    22 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Increase size of rear dormer window; new rear ground floor window to replace existing; revised configuration of rear patio doors; replacement window to front elevation; installation of external lighting, CCTV cameras, flue & extractor fan (Application for Listed Building Consent)

    13 Aug 2025 0m away Heritage and listed buildings
  • 26/10478 Awaiting decision

    20 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Proposal to install 1 x non illuminated fascia sign, 1x non illuminated projecting sign, 1x vinyl (Application for Advertisement Consent). ( amended description)

    19 May 2026 0m away Advertising
  • 26/10144 Granted

    SPINNAKER LODGE, 40 KEYHAVEN ROAD, MILFORD-ON-SEA SO41 0QY

    Single-storey rear extension; front porch infill, removal of conservatory

    12 Feb 2026 0m away Full applications

In New Forest

  • 26/10679 Awaiting decision

    LAND SOUTH OF, DERRITT LANE, BRANSGORE BH23 8AT

    Display 1No. non illuminated stack sign for a temporary period of 1 year. Removal of approved sign C on 25/11047 (Application for Advertisement Consent)

    17 Jul 2026 Advertising
  • 26/10667 Awaiting decision

    SHIP INN, 68 HIGH STREET, FORDINGBRIDGE SP6 1AX

    x1 illuminated projecting sign, x1 illuminated fascia sign, x1 illuminated nameboard sign, x1 illuminated amenity board and x1 internally illuminated menu case; x4 sets of sign written text, x1 door plaque, x2 non-illuminated amenity boards & 1x car park directional sign (Application for Advertisement Consent)

    16 Jul 2026 Advertising
  • 26/10345 Granted

    31A ST THOMAS STREET, LYMINGTON SO41 9NE

    Display 1 x non-illuminated fascia sign and associated works to shopfront.(Application for Advertisement Consent)

    9 Apr 2026 Advertising
  • 26/10575 Awaiting decision

    LAND SOUTH OF, MILFORD ROAD, PENNINGTON, LYMINGTON SO41 8DN

    x2 illuminated entrance signs, 2 x flags, 1 x non-illuminated sign, 1 x illuminated sign and 5 x illuminated totem signs for a temporary period of display of up to 3 years (Application for Advertisement Consent)

    19 Jun 2026 Advertising
  • 26/10390 Refused

    EVERTON GARAGE LTD, 5 OLD CHRISTCHURCH ROAD, EVERTON, HORDLE SO41 0JJ

    4no. 6m high flagpoles to Milford Road and Old Christchurch Road site boundaries (Application for Advertisement Consent)

    21 Apr 2026 Advertising