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Planning application

DC/21/122391

409 NEW CROSS ROAD, LONDON, SE14 6TA

Decided Lewisham Advertisement

Proposal

Advertisement Consent in respect of the installation of replacement digitally illuminated advertisement board measuring 2.50m x 4.00m on the western side elevation of 409 New Cross Road, SE14.

As published by the council, reference DC/21/122391

Timeline

Dates from the published record

  1. 24 Jun 2021

    Received by Lewisham

  2. 1 Sep 2021

    Decision issued: Letter Sent

  3. 28 Jul 2026

    Added to PlanIndex

After the decision

The process from here

The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.

If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • DC/26/144280 Awaiting decision

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    The display of a internally illuminated 48-sheet digital 'D-Poster' advertising hoarding on the side elevation at 431 New Cross Road junction of Mornington Road SE14.

    9 Jun 2026 0m away Advertising
  • DC/26/142771 Awaiting decision

    LAND REAR OF, 421 NEW CROSS ROAD, FRONTING STANLEY ST LONDON, SE14 6TA

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    23 Jan 2026 0m away Full applications
  • DC/21/120784 Granted

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  • DC/26/144577 Awaiting decision

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    Application for a Lawful Development Certificate (existing) submitted under Section 191 of the Town & Country Planning Act 1990 (as amended) to confirm that the use of the land shown edged red on the submitted site plan for the parking of motor vehicles ancillary to the lawful commercial use of 452-458 New Cross Road, SE14

    1 Jul 2026 48m away Lawful development
  • DC/26/143566 Awaiting decision

    446 NEW CROSS ROAD, LONDON, SE14 6TY

    Part demolition, and alteration and change of use of the existing two storey building into a house in multiple occupation HMO (Use Class C4) for five people, together with the construction of a roof extensions and lightwells to the roof, installation of an air source heat pump, provision of cycle and bin storage and all associated works at the rear of 446 New Cross Road, SE14.

    31 Mar 2026 48m away Full applications

In Lewisham

  • DC/26/144211 Granted

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    The display of 1 non-illuminated stainless steel fascia lettering advertisement sign and two externally illuminated timber framed poster displays affixed to front elevation at 11-21 London Road SE23.

    2 Jun 2026 Advertising
  • DC/26/144677 Awaiting decision

    79 SYDENHAM ROAD, LONDON, SE26 5UA

    Retrospective advertisement consent for the display of an externally illuminated fascia sign and hanging sign at 79 Sydenham Road SE26.

    9 Jul 2026 Advertising
  • DC/26/144008 Granted

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    The display of internally illuminated fascia and totem signs at Homebase, 10 Beckenham Hill Road SE6.

    13 May 2026 Advertising
  • DC/26/143957 Granted

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    Installation of illuminated 1 box sign fascia advertisement, a non-illuminated dual sided circular signage to shop front, together with graphic panels around the trolley bay at M&S Store , Unit 5, Bell Green Retail Park, Bell Green SE26.

    7 May 2026 Advertising
  • DC/26/143778 Granted

    93-95 LEWISHAM HIGH STREET, LONDON, SE13 6BB

    The display of three internally illuminated ATM surrounds at the front of Barclays Bank, 93-95 Lewisham High Street SE13.

    23 Apr 2026 Advertising