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Planning application

DC/21/120700

261 NEW CROSS ROAD, LONDON, SE14 5UL

Refused Lewisham Advertisement

Proposal

Advertisement Consent in respect of the installation of replacement digitally illuminated advertisement board measuring 6.00m x 3.00m on the eastern side elevation of 261 New Cross Road, SE14.

As published by the council, reference DC/21/120700

Timeline

Dates from the published record

  1. 4 Mar 2021

    Received by Lewisham

  2. 16 Jun 2021

    Decision issued: Refused

  3. 3 Aug 2026

    Added to PlanIndex

What happens at appeal

The process from here

This application is at appeal, which passes the decision from the council to the national planning inspectorate, or in Scotland usually to a local review body first. The appeal considers the scheme afresh against the same policies.

Anyone who commented on the original application is normally notified and can comment again within the appeal deadline. Appeal decisions take months rather than weeks, and the outcome replaces the council's decision.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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  • DC/19/113659 Granted

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In Lewisham

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    9 Jul 2026 Advertising
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    7 May 2026 Advertising
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