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Planning application

79 - 87 Westminster Bridge Road London SE1 7HR

Decided Lambeth 26/01754/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Replacement of 3x banner signs consisting of the display of 2x internally illuminated freestanding digital LED panels and 1x non-illuminated banner.

As published by the council, reference 26/01754/ADV

Application record

Reference
26/01754/ADV
Category
Advertising
Status
Decided
Received
15 Jun 2026
Validated
15 Jun 2026
Ward
Waterloo & South Bank
Postcode
SE1 7HR

Timeline

Dates from the published record

  1. 15 Jun 2026

    Received by Lambeth

  2. 25 Jul 2026

    Added to PlanIndex

  3. 16 Aug 2026

    Status changed to Decided

    Previously Awaiting decision.

Who's behind it

Company information only, from the register and Companies House

BackLiteUK/Multiply Media Group Ltd Applicant

1 application on PlanIndex

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

  • DIAGRAM OF HOARDING Plans · 22 Jul 2026
  • DIAGRAM OF SUPPORTING STRUCTURE Plans · 22 Jul 2026
  • DIAGRAM OF ENTIRE ADVERT Plans · 22 Jul 2026
  • 006B Plans - Revised · 16 Jul 2026
  • 008B Plans - Revised · 16 Jul 2026
  • 003B Plans - Revised · 16 Jul 2026
  • 005B Plans - Revised · 16 Jul 2026
  • APPLICATION FORM - WITHOUT PERSONAL DATA Application Form · 15 Jun 2026
  • THE LOCATION PLAN OS Map · 15 Jun 2026
  • GUIDANCE FOR DIGITAL ROADSIDE ADVERTISING AND PROPOSED BEST PRACTIVE Supporting Docs · 15 Jun 2026
  • EXISTING ELEVATION AA Plans · 15 Jun 2026
  • SPECIFICATION Plans - Superseded · 15 Jun 2026
  • EXISTING SITE PLAN Plans · 15 Jun 2026
  • EXISTING LOCATION Photo · 15 Jun 2026
  • COVERING LETTER Planning Statement · 15 Jun 2026

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After the decision

Lambeth has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Costain Plc 111 Westminster Bridge Road London SE1 7UE

    16/01433/S106 Submitted 4 Mar 2016 50 yards away

    Application for deed of variation to S106 agreement pursuant to planning permission 13/03409/FUL (Redevelopment of the existing office building and the erection of a part 7 / 10 storey building consisting of a 218 bed apart-hotel, offices, restaurant, retail / professional financial services unit) Granted 05.11.2013

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  • 121 Westminster Bridge Road London SE1 7HR

    20/04497/LB Submitted 24 Dec 2020 50 yards away

    Change of use from Offices (Use Class E) to 6 Residential Units (Use Class C3) together with the erection of a 4 storey rear extension and associated internal reconfigurations..

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  • 121 Westminster Bridge Road London SE1 7HR

    20/04496/FUL Submitted 24 Dec 2020 50 yards away

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  • 89-95 Westminster Bridge Road London SE1 7HR

    26/00026/FUL Submitted 6 Jan 2026 50 yards away

    78% historically approved · decision due ~18 May

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  • 123 Westminster Bridge Road London SE1 7HR

    16/02904/NMC Submitted 12 May 2016 50 yards away

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    Granted Amendments New dwelling Extension 8 docs
  • 89-95 Westminster Bridge Road London SE1 7HR

    20/01444/FUL Submitted 27 Apr 2020 50 yards away

    Re-development to provide a mixed-use scheme comprising 6 residential units, 20 hotel beds (Use Class C1) and restaurant (Use Class A3) together with ancillary uses at basement and ground floor level. (re-consult due to receipt of amended plans removing roof extension).

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In Lambeth

  • 26/03108/ADV Awaiting decision

    395-397 Brixton Road London Lambeth SW9 7DG

    Replacement of front door and fire door to the side elevation, addition of a delivery hatch to the side and repainting of the front and side elevations along with the addition of three internally illuminated signs and one projected sign to the front elevation. (Please note: The reference number for this Advertisement Consent application is 26/03108/ADV but there is also an associated application for Full Planning Permission related to these works with reference number: 26/03107/FUL)

    Received 22 Oct, published by the council 28 Oct 2026 Advertising
  • 26/02971/ADV Awaiting decision

    Queen Elizabeth Hall And Purcell Room South Bank London SE1 8XX

    Retention of existing advertisements and artwork associated with the temporary Wahaca restaurant and food truck for a further 5 years. (Please note: The reference number for this Advertisement Consent application is 26/02971/ADV but there is also an associated application for Full Planning Permission related to these works with reference number: 26/02970/FUL)

    Received 12 Oct, published by the council 21 Oct 2026 Advertising
  • 26/02943/ADV Awaiting decision

    40 - 48 Bromell's Road London SW4 0BG

    Display of 2x externally illuminated lettering fascia signs, 2x internally illuminated projecting signs, and 2x non-illuminated retractable fabric awning signs.

    Received 8 Oct, published by the council 20 Oct 2026 Advertising
  • 26/02878/ADV Awaiting decision

    452-456 Brixton Road London SW9 8EA

    Installation of 3 x internally illuminated static fascia signs, 1 x internally illuminated static hanging sign and 2 x internally fixed TV screens

    Received 2 Oct, published by the council 14 Oct 2026 Advertising
  • 26/02866/ADV Awaiting decision

    Arches 149 - 152 Newport Street London SE11 6AQ

    Display of 4 non-illuminated static fascia signs fitted within the head of each arch, a static entrance sign above the doorway and up to 7 wall-mounted signs to the side of the doorway.

    Received 1 Oct, published by the council 13 Oct 2026 Advertising