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Planning application

26/01754/ADV

79 - 87 Westminster Bridge Road London SE1 7HR

Awaiting decision Lambeth Advertisement Consent

Proposal

Replacement of 3x banner signs with display of 2x internally illuminated freestanding digital LED panels and 1x non-illuminated surround banner.

As published by the council, reference 26/01754/ADV

Timeline

Dates from the published record

  1. 15 Jun 2026

    Received by Lambeth

  2. 25 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Lambeth for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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    Approval of details pursuant to condition 37 (Secure by Design) for planning permission 23/00357/FUL (Extension and refurbishment of existing building to create new part fifth and part sixth floor, extension of fourth floor to provide Class E uses (office, medical and retail floorspace), removal and replacement of rear and side facades, renewal of façade along Lower Marsh, upgrade of existing external terraces including greening, creation of new roof terrace space and courtyard amenity space, installation of plant and enclosure at level 6, provision of cycle parking facilities and associated works) dated 12/06.2024

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In Lambeth

  • 26/01666/ADV Granted

    496-498 Brixton Road London Lambeth SW9 8EX

    Display of illuminated fascia signage and a projecting sign.

    5 Jun 2026 Advertising
  • 26/01231/ADV Refused

    48 Kennington Road London SE1 7BL

    Display of 1 internally illuminated fascia sign.

    20 Apr 2026 Advertising
  • 26/01331/ADV Granted

    Kennington Lane Pavement, In Front Of 238 Kennington Lane London SE11

    Display of an internally illuminated single digital LCD screen as part of a Communication Hub unit.

    28 Apr 2026 Advertising
  • 26/01533/ADV Refused

    Bus Shelter Outside 451 - 453 Brixton Road London SW9 8HH

    Display of an internally illuminated, double-sided sequential LCD digital screen panel supporting static and dynamic content with automatic image rotation.

    20 May 2026 Advertising
  • 26/01265/ADV Granted

    99 Upper Ground London Lambeth SE1 9PP

    Display of externally illuminated signage comprising 2no. sets of individually mounted illuminated letters at roof level on the north and west elevations of the building.

    21 Apr 2026 Advertising