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Planning application

The Co-Operative Afton Road Freshwater Isle Of Wight PO40 9UH

Refused Isle of Wight 21/01505/ADV Advertisement Consent

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Proposal to install 1x fascia sign, 1x vinyl, 1xGantry sign,1x Media Charger with Screen, 3x flag Pole Signs & 8x Site directional signs

As published by the council, reference 21/01505/ADV

Application record

Reference
21/01505/ADV
Type
Advertisement Consent
Status
Decided
Decision
Refused
Received
23 Jul 2021
Validated
30 Jul 2021
Decided
24 Sep 2021
Ward
Freshwater South
Parish
Freshwater
Decision by
Planning Officer Delegated Decision
Postcode
PO40 9UH

Timeline

Dates from the published record

  1. 23 Jul 2021

    Received by Isle of Wight

  2. 30 Jul 2021

    Validated

    Checked as complete and ready for consideration.

  3. 24 Sep 2021

    Decision issued: Refused

  4. 21 Sep 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

  • DECISION NOTICE REFUSAL Decision Notice - Refused · 24 Sep 2021
  • OTHER AONB UNIT-OBJECTS(FULL) Public Comment · 21 Sep 2021
  • MRS HEATHER ROWELL-NEUTRAL(FULL) Public Comment · 23 Aug 2021
  • MR MARK SIMMONS-OBJECTS(FULL) Public Comment · 18 Aug 2021
  • MR ISLAND ROADS Consultee Comment · 05 Aug 2021
  • 4691_FRESHWATER_SITESIGNAGE_R1 Plans - Other · 02 Aug 2021
  • 3171057 SKY SIGN LETTERING Plans - Other · 02 Aug 2021
  • 3171010 SKY LETTERING INSTALLATION Plans - Other · 02 Aug 2021
  • 4691_FRESHWATER_PROPOSED SITE PLAN Plans - Other · 23 Jul 2021
  • 4691_FRESHWATER_EXISTING ELEVATION Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_EXISTING PLAN Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_EXISTING SITE PLAN Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_PROPOSED ELEVATION Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_PROPOSED PLAN Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_PROPOSED SITE SIGNAGES Plan - Site · 23 Jul 2021
  • 4691_FRESHWATER_LOCATION PLAN Plan - Location · 23 Jul 2021
  • ATTACHMENTSUMMARY Supporting Information · 23 Jul 2021
  • APPLICATIONFORMREDACTED Application Form - Public Copy · 23 Jul 2021

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Isle of Wight refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 2 Afton View Stroud Road Freshwater Isle Of Wight PO40 9JB

    26/00865/TW Submitted 24 Jun 2026 100 yards away

    T3; Ash - Pollard to a height of 20' - 25' at the highest point. A reduction of approximately 60-70% (see attached marked photo); The part rotten branch to the right hand side of the tree will be removed completely to re-balance the tree (see attached photo); The rest of the tree branches will be cut back into an asymmetrical shape like an umbrella, complementing the pollarded height of the main trunk. Reason: Make the tree safe.

    Granted Trees 5 docs
  • Glebeland Afton Road Freshwater Isle Of Wight PO40 9TP

    25/01443/HOU Submitted 1 Oct 2025 200 yards away

    Proposed dormer extension to provide room within roof space; single storey side extension; detached garage

    Split decision Householder Extension Loft or dormer 8 docs
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  • Rushcutters Afton Road Freshwater Isle Of Wight PO40 9TP

    25/01317/TW Submitted 10 Sep 2025 250 yards away

    Oak - Reduce by approx. 50%

    Granted Trees 4 docs
  • Bowbridge House Hooke Hill Freshwater Isle Of Wight PO40 9BG

    26/00530/TW Submitted 20 Apr 2026 300 yards away

    T1; Ash - Fell. Reason: Deadwood within crown, possibly Ash dieback. T2; Ash - Fell. Reason: Deadwood in crown, possibly Ash dieback. T3; Oak - Fell. Reason: Poor specimen tree, leaning into garden.

    Granted Trees 4 docs
  • 3 Hooke Close Freshwater Isle Of Wight PO40 9FZ

    22/01361/TW Submitted 2 Aug 2022 300 yards away

    Amended proposal (14.08.2023): Monterey Cypress - Monterey cypress removal of dead wood, removing rubbing crossing and damaged limbs. The remaining crown reduced, removing overextending branches back to main crown bulk and lower branches to be selectively removed to reduce overhang to neighbouring properties and to garden, again reducing back into the bulk of the main crown.

    Granted Trees 8 docs
  • Cromdale Afton Road Freshwater Isle Of Wight PO40 9TP

    23/00419/HOU Submitted 7 Mar 2023 350 yards away

    Demolition of conservatory, garage and shed; proposed single storey side and rear extensions

    Granted Householder Extension Demolition 5 docs
    Small domestic

In Isle of Wight

  • 26/01072/ADV Granted

    Lifeboat House Bridge Road Yarmouth Isle Of Wight PO41 0PQ

    Non-illuminated signs x 7

    Received 6 Aug, published by the council 12 Aug 2026 Advertising
  • 26/01152/ADV Granted

    Aldi (former Neutrik UK Ltd) Ryde Isle Of Wight PO33 1QT

    Internally Illuminated double sided post mounted sign; Post mounted banner sign

    Received 20 Aug, published by the council 24 Aug 2026 Advertising
  • 26/01334/ADV Awaiting decision

    Northwood Garage 341 - 351 Newport Road Cowes Isle Of Wight PO31 8PG

    Retention of illuminated fascia signs for Omoda and Jaecoo; proposed illuminated fascia signs for Chery franchise

    Received 23 Sep, published by the council 28 Sep 2026 Advertising
  • 26/01096/ADV Granted

    Solent Beds And Furniture Town Lane Newport Isle Of Wight PO30 1AR

    1x non-illuminated fascia sign; 2x illuminated hanging signs; 8x window graphics

    Received 12 Aug, published by the council 13 Aug 2026 Advertising
  • 26/01308/ADV Granted

    The Broadway Centre Broadway Sandown Isle Of Wight PO36 9GG

    Proposed illuminated digital display board

    Received 18 Sep, published by the council 24 Sep 2026 Advertising