Planning application
2 Larch Drive, Chiswick, London, W4 5QL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation of 11 external advertisement signs and 3 digital screens compromising of different sizes the largest advertisement sign measuring at height 3.9m by width 16.7m and smallest advertisement sign measuring at height 0.8m by width 1.7m and the largest digital screen measuring at height 9.7m by width 7.8m by width 15.7m and smallest digital screen measuring at height 8.8m by width 4.8m.
As published by the council, reference P/2025/2397
Application record
- Reference
- P/2025/2397
- Type
- Advertisement Application
- Status
- Pending As published: REGISTERED: Under Assessment
- Received
- 4 Aug 2025
- Validated
- 20 Aug 2025
- Ward
- Chiswick Gunnersbury
- Postcode
- W4 5QL
Site history
Applications at this address on the Hounslow register
This site has had 2 applications since 2025: 1 approved, 0 refused.
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P/2026/0175 Granted
2 Larch Drive, Chiswick, London, W4 5QL
Certificate of lawfulness for the implementation of planning permission P/2025/2422 dated 23/12/2025 Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works.
Timeline
Dates from the published record
-
4 Aug 2025
Received by Hounslow
-
20 Aug 2025
Validated
Checked as complete and ready for consideration.
-
26 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 15 October 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Hounslow took a median of 56 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
19 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Hounslow for determination, against a statutory target of eight weeks. Over the last year Hounslow decided advertisement consent applications in a median of 57 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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2 Larch Drive, Chiswick, London, W4 5QL
Certificate of lawfulness for the implementation of planning permission P/2025/2422 dated 23/12/2025 Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works.
Granted Lawful development Demolition 7 docs -
2 Larch Drive Chiswick W4 5QL
Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works (Out of borough)
Granted Outline Demolition 2 docs -
2 Larch Drive Chiswick W4 5QL
Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works (Out of borough)
Granted Outline Demolition 2 docs -
250 Gunnersbury Avenue (North Circular Road), London, W4 5QB
89% historically approved · decision due ~1 May
Application to discharge Schedule 5, Part 1, Section 3, Paragraphs 3.1.1-3.1.2 of the S106 Agreement signed 3rd June 2025 in connection with planning application P/2024/0291 approved 3rd June 2025 for the redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping.
Awaiting decision Conditions 2 docs -
250 Gunnersbury Avenue (north Circular Road),London,W4 5QB
Installation of 8no. internally illuminated fascia signs, 5no. non-illuminated projecting banner signs and 2no. internally illuminated projecting signs.
Granted Advertising 11 docs -
CANBERRA HOUSE 266 270 GUNNERSBURY AVENUE (NORTH CIRCULAR ROAD), LONDON, W4 5QB
Details submitted pursuant to Condition 4 (material samples), 7 (detailed drainage) and 10 (piling method statement) for planning permission dated 06/06/2022 for demolition of existing building and redevelopment of the site involving the erection of an eight storey building for the use as a self-storage facility with car and cycle parking, refuse storage, landscaping and other associated works ancillary to the development
Granted Conditions Demolition 38 docs
Other advertisement consent applications
In Hounslow
-
P/2026/2620 Awaiting decision
The Centre, Unit 11,High Street,Feltham,TW13 4AX
Installation of two internally illuminated fascia signs and one internally illuminated projecting sign to the shopfront elevations.
-
P/2026/2529 Awaiting decision
504 Great West Road, Hounslow, TW5 0TE
Installation of one non illuminated fascia sign and one non illuminated wall mounted logo sign to the front elevation of the building.
-
P/2026/2536 Awaiting decision
185 High Street, Hounslow, TW3 1BL
Installation of one externally non illuminated fascia sign
-
P/2026/2521 Awaiting decision
Land South of Block A Paragon Site,Boston Park Road,Brentford,TW8 9RR
Installation of non illuminated advertisements to hoarding around the site.
-
P/2026/1995 Granted
Ivybridge Retail Park, Unit 1,Twickenham Road,Isleworth,TW7 7DY
Installation of internally illuminated canopy fascia signs to the front entrance of the shop and two replacement non illuminated signs to the existing totem poles fronting the Twickenham Road.