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Planning application

2 Larch Drive, Chiswick, London, W4 5QL

Awaiting decision Hounslow P/2025/2397 Advertisement Application

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of 11 external advertisement signs and 3 digital screens compromising of different sizes the largest advertisement sign measuring at height 3.9m by width 16.7m and smallest advertisement sign measuring at height 0.8m by width 1.7m and the largest digital screen measuring at height 9.7m by width 7.8m by width 15.7m and smallest digital screen measuring at height 8.8m by width 4.8m.

As published by the council, reference P/2025/2397

Application record

Reference
P/2025/2397
Type
Advertisement Application
Status
Pending As published: REGISTERED: Under Assessment
Received
4 Aug 2025
Validated
20 Aug 2025
Ward
Chiswick Gunnersbury
Postcode
W4 5QL

Site history

Applications at this address on the Hounslow register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • P/2026/0175 Granted

    2 Larch Drive, Chiswick, London, W4 5QL

    Certificate of lawfulness for the implementation of planning permission P/2025/2422 dated 23/12/2025 Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works.

    Decided 26 Feb 2026 Lawful development

Timeline

Dates from the published record

  1. 4 Aug 2025

    Received by Hounslow

  2. 20 Aug 2025

    Validated

    Checked as complete and ready for consideration.

  3. 26 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 15 October 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Hounslow took a median of 56 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

19 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Hounslow for determination, against a statutory target of eight weeks. Over the last year Hounslow decided advertisement consent applications in a median of 57 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 2 Larch Drive, Chiswick, London, W4 5QL

    P/2026/0175 Submitted 20 Jan 2026 50 yards away

    Certificate of lawfulness for the implementation of planning permission P/2025/2422 dated 23/12/2025 Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works.

    Granted Lawful development Demolition 7 docs
  • 2 Larch Drive Chiswick W4 5QL

    253290CONS Submitted 28 Aug 2025 50 yards away

    Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works (Out of borough)

    Granted Outline Demolition 2 docs
  • 2 Larch Drive Chiswick W4 5QL

    253290CONS Submitted 28 Aug 2025 50 yards away

    Variation of condition 2 approved plans to allow changes to floorspace and design pursuant to planning permission P/2019/3954 approved 05/04/2023 for the demolition of the existing warehouse and proposed redevelopment of the Site to provide a mixed-use development; comprising of Technology Showcase, sui generis use, including showcase, event space, exhibition space and merchandising areas, hotel, C1, commercial, retail and restaurant, leisure, and residential uses, C3, with associated basement parking, landscaping, advertisement consent, rearranged access, with all necessary ancillary and enabling works (Out of borough)

    Granted Outline Demolition 2 docs
  • 250 Gunnersbury Avenue (North Circular Road), London, W4 5QB

    P/2026/0738 Submitted 25 Feb 2026 100 yards away

    89% historically approved · decision due ~1 May

    Application to discharge Schedule 5, Part 1, Section 3, Paragraphs 3.1.1-3.1.2 of the S106 Agreement signed 3rd June 2025 in connection with planning application P/2024/0291 approved 3rd June 2025 for the redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping.

    Awaiting decision Conditions 2 docs
  • 250 Gunnersbury Avenue (north Circular Road),London,W4 5QB

    P/2025/2775 Submitted 15 Sep 2025 100 yards away

    Installation of 8no. internally illuminated fascia signs, 5no. non-illuminated projecting banner signs and 2no. internally illuminated projecting signs.

    Granted Advertising 11 docs
  • CANBERRA HOUSE 266 270 GUNNERSBURY AVENUE (NORTH CIRCULAR ROAD), LONDON, W4 5QB

    P/2022/3510 Submitted 3 Nov 2022 150 yards away

    Details submitted pursuant to Condition 4 (material samples), 7 (detailed drainage) and 10 (piling method statement) for planning permission dated 06/06/2022 for demolition of existing building and redevelopment of the site involving the erection of an eight storey building for the use as a self-storage facility with car and cycle parking, refuse storage, landscaping and other associated works ancillary to the development

    Granted Conditions Demolition 38 docs

In Hounslow

  • P/2026/2620 Awaiting decision

    The Centre, Unit 11,High Street,Feltham,TW13 4AX

    Installation of two internally illuminated fascia signs and one internally illuminated projecting sign to the shopfront elevations.

    Received 14 Sep, published by the council 17 Sep 2026 Advertising
  • P/2026/2529 Awaiting decision

    504 Great West Road, Hounslow, TW5 0TE

    Installation of one non illuminated fascia sign and one non illuminated wall mounted logo sign to the front elevation of the building.

    Received 7 Sep, published by the council 17 Sep 2026 Advertising
  • P/2026/2536 Awaiting decision

    185 High Street, Hounslow, TW3 1BL

    Installation of one externally non illuminated fascia sign

    Received 7 Sep, published by the council 10 Sep 2026 Advertising
  • P/2026/2521 Awaiting decision

    Land South of Block A Paragon Site,Boston Park Road,Brentford,TW8 9RR

    Installation of non illuminated advertisements to hoarding around the site.

    Received 4 Sep, published by the council 10 Sep 2026 Advertising
  • P/2026/1995 Granted

    Ivybridge Retail Park, Unit 1,Twickenham Road,Isleworth,TW7 7DY

    Installation of internally illuminated canopy fascia signs to the front entrance of the shop and two replacement non illuminated signs to the existing totem poles fronting the Twickenham Road.

    Received 6 Jul, published by the council 26 Jul 2026 Advertising