Planning application
P/2025/2397
2 Larch Drive, Chiswick, London, W4 5QL
Proposal
Installation of 11 external advertisement signs and 3 digital screens compromising of different sizes the largest advertisement sign measuring at height 3.9m by width 16.7m and smallest advertisement sign measuring at height 0.8m by width 1.7m and the largest digital screen measuring at height 9.7m by width 7.8m by width 15.7m and smallest digital screen measuring at height 8.8m by width 4.8m.
As published by the council, reference P/2025/2397
Timeline
Dates from the published record
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4 Aug 2025
Received by Hounslow
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20 Aug 2025
Validated
Checked as complete and ready for consideration.
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26 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Hounslow for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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P/2026/0738 Awaiting decision
250 Gunnersbury Avenue (North Circular Road), London, W4 5QB
Application to discharge Schedule 5, Part 1, Section 3, Paragraphs 3.1.1-3.1.2 of the S106 Agreement signed 3rd June 2025 in connection with planning application P/2024/0291 approved 3rd June 2025 for the redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping.
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P/2022/3510 Granted
CANBERRA HOUSE 266 270 GUNNERSBURY AVENUE (NORTH CIRCULAR ROAD), LONDON, W4 5QB
Details submitted pursuant to Condition 4 (material samples), 7 (detailed drainage) and 10 (piling method statement) for planning permission dated 06/06/2022 for demolition of existing building and redevelopment of the site involving the erection of an eight storey building for the use as a self-storage facility with car and cycle parking, refuse storage, landscaping and other associated works ancillary to the development
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P/2025/2680 Granted
250 Gunnersbury Avenue (north Circular Road), London, Hounslow, W4 5QB
Details of Condition 10 (Delivery and Servicing Plan) submitted pursuant to Planning Permission P/2024/0291 dated 03/06/2025 for 'Redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping'.
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P/2025/2682 Granted
250 Gunnersbury Avenue (north Circular Road), London, Hounslow, W4 5QB
Details of Condition 14 (Travel Plan) submitted pursuant to Planning Permission P/2024/0291 dated 03/06/2025 for 'Redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/ light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping'.
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P/2025/2681 Awaiting decision
250 Gunnersbury Avenue (north Circular Road), London, Hounslow, W4 5QB
Details of Condition 11 Parking Management Plan submitted pursuant to Planning Permission P/2024/0291 dated 03/06/2025 for Redevelopment of the site to provide a building comprising a self-storage facility (Class B8) and flexible office/light industrial use (Class E(g)(i)/E(g)(iii)), together with associated car and cycle parking, refuse storage, access and landscaping.
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P/2024/2402 Granted
266-270 Gunnersbury Avenue,London,W4 5QB
Details of Condition 6(a) (BREEAM) submitted pursuant to planning permission P/2021/4405 dated 27/01/2022 for the demolition of existing building and redevelopment of the site involving the erection of an eight storey building for the use as a self-storage facility with car and cycle parking, refuse storage, landscaping and other associated works ancillary to the development.
Other advertising applications
In Hounslow
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P/2026/1596 Granted
234 High Street,feltham,TW13 4GT
Erection of a freestanding internally illuminated digital advertising sign and removal of existing freestanding advertising sign.
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P/2026/1594 Granted
290 bath road,hounslow,TW4 7DN
Erection of a freestanding internally illuminated digital advertising sign and removal of existing freestanding advertising sign.
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P/2026/1595 Refused
West Hounslow Station,Bath Road, Hounslow, TW3 3DH
Erection of a freestanding internally illuminated digital advertising sign
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P/2026/1355 Granted
2 Chiswick High Road, Chiswick, London, W4 1TH
Installation of two internally illuminated projecting hanging signs and three fascia signs with halo illuminated lettering.
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P/2026/1598 Granted
178 Chiswick High Road,Chiswick,London,W4 1PR
Installation of one externally illuminated fascia sign and one internally illuminated projecting sign.