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Planning application

24/1168/ADV

27 High Street Elstree Borehamwood Hertfordshire WD6 3EZ

Refused Hertsmere Advertisement Consent

Proposal

Installation of 1x wall mounted sign (Application for advertisement consent).

As published by the council, reference 24/1168/ADV

Timeline

Dates from the published record

  1. 13 Sep 2024

    Received by Hertsmere

  2. 17 Sep 2024

    Validated

    Checked as complete and ready for consideration.

  3. 15 Nov 2024

    Decision issued: Refuse Consent

  4. 30 Jul 2026

    Added to PlanIndex

What refusal means

The process from here

The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.

Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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