Planning application
Hilton National Hotel Elton Way Watford Hertfordshire WD25 8HA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation of 3x high level internally illumined individual letters 'Hilton' sign and 1x internally illuminated replacement panel to existing totem sign (Application for advertisement consent).
As published by the council, reference 26/1237/ADV
Application record
- Reference
- 26/1237/ADV
- Category
- Advertising
- Status
- Awaiting decision
- Received
- 26 Aug 2026
- Validated
- 26 Aug 2026
- Postcode
- WD25 8HA
Timeline
Dates from the published record
-
26 Aug 2026
Received by Hertsmere
-
4 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 21 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Hertsmere took a median of 65 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Hertsmere for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
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Other advertising applications
In Hertsmere
-
26/1127/ADV Awaiting decision
149 High Street Potters Bar Hertfordshire EN6 5BB
Installation of 1x internally illuminated fascia sign and 1x projecting illuminated sign. (Application for Advertisement Consent.)
-
26/1046/ADV Awaiting decision
The Borehamwood Elstree Childrens Centre Shakespeare Drive Borehamwood Hertfordshire WD6 2FD
Two banners, 1m x 2m in size, advertising the cafe at the Borehamwood and Elstree Children Centre (BECC) (Application for advertisement consent).
-
26/0542/ADV Granted
3 Leeming Road Borehamwood Hertfordshire WD6 4EB
Installation of 1x internally-illuminated fascia sign, and interior window stickers (Application for advertisement consent).
-
26/0789/ADV Decided
70 Watling Street Radlett Hertfordshire WD7 7NP
Installation of 1x externally illuminated fascia sign, 1x projecting sign and 1 x window graphics. (Application for Advertisement Consent.)
-
26/0738/ADV Awaiting decision
165 Shenley Road Borehamwood Hertfordshire WD6 1AH
Installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign. (Application for Advertisement Consent.)