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Planning application

Hilton National Hotel Elton Way Watford Hertfordshire WD25 8HA

Awaiting decision Hertsmere 26/1237/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of 3x high level internally illumined individual letters 'Hilton' sign and 1x internally illuminated replacement panel to existing totem sign (Application for advertisement consent).

As published by the council, reference 26/1237/ADV

Application record

Reference
26/1237/ADV
Category
Advertising
Status
Awaiting decision
Received
26 Aug 2026
Validated
26 Aug 2026
Postcode
WD25 8HA

Timeline

Dates from the published record

  1. 26 Aug 2026

    Received by Hertsmere

  2. 4 Sep 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 21 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Hertsmere took a median of 65 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with Hertsmere for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

In Hertsmere

  • 26/1127/ADV Awaiting decision

    149 High Street Potters Bar Hertfordshire EN6 5BB

    Installation of 1x internally illuminated fascia sign and 1x projecting illuminated sign. (Application for Advertisement Consent.)

    7 Aug 2026 Advertising
  • 26/1046/ADV Awaiting decision

    The Borehamwood Elstree Childrens Centre Shakespeare Drive Borehamwood Hertfordshire WD6 2FD

    Two banners, 1m x 2m in size, advertising the cafe at the Borehamwood and Elstree Children Centre (BECC) (Application for advertisement consent).

    27 Jul 2026 Advertising
  • 26/0542/ADV Granted

    3 Leeming Road Borehamwood Hertfordshire WD6 4EB

    Installation of 1x internally-illuminated fascia sign, and interior window stickers (Application for advertisement consent).

    22 Apr 2026 Advertising
  • 26/0789/ADV Decided

    70 Watling Street Radlett Hertfordshire WD7 7NP

    Installation of 1x externally illuminated fascia sign, 1x projecting sign and 1 x window graphics. (Application for Advertisement Consent.)

    8 Jun 2026 Advertising
  • 26/0738/ADV Awaiting decision

    165 Shenley Road Borehamwood Hertfordshire WD6 1AH

    Installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign. (Application for Advertisement Consent.)

    29 May 2026 Advertising