Planning application
Esso 453 Princes Road Dartford DA1 1RB
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of a freestanding, single-sided, D6 small format digital advertising display of static advertisements on rotation
As published by the council, reference 26/00468/ADV
Application record
- Reference
- 26/00468/ADV
- Type
- ADV Advert Application
- Status
- Decided
- Decision
- Consent for Advert.
- Received
- 22 Apr 2026
- Validated
- 22 Apr 2026
- Decided
- 28 May 2026
- Ward
- Brent
- Parish
- Not Parished
- Decision by
- Delegated Decision
- Postcode
- DA1 1RB
Timeline
Dates from the published record
-
22 Apr 2026
Received by Ebbsfleet Development Corporation
-
28 May 2026
Decision issued: Consent for Advert.
-
27 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Alder King Planning Consultants Agent, a planning consultancy
157 applications on PlanIndex · across 75 councils · 90% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordWildstone Estates Limited Applicant, a developer registered in London
Active · incorporated 2011 · London
60 applications on PlanIndex · across 40 councils · 66% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
10 documents on file for this application
- DELEGATED REPORT SHEET
- CONSENT GRANTED
- 26006/PA/07 CGI BEFORE AND AFTER
- 26006/PA/05 EXISTING AND PROPOSED ELEVATIONS
- 26006/PA/02 EXISTING SITE PLAN
- 26006/PA/03 PROPOSED SITE PLAN
- 26006/PA/04 PROPOSED SITE PLAN (CLOSE UP)
- 26006/PA/01 SITE LOCATION PLAN
- 26006/PA/06 SPECIFICATION
- COVER LETTER
Trade members open them from here.
Open the documentsWhat this grant of permission means
Ebbsfleet Development Corporation granted permission on 28 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Esso 453 Princes Road Dartford DA1 1RB
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26/00627/ADV Granted
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Display of 12 illuminated and non-illuminated signs on the exterior of the building (Sign A - 1x smaller refurbished housename letters; Sign B - 1x larger refurbished housename letters; Sign C - 1x new post mounted pictorial sign with new linolites to the existing post; Sign D - 1x signboard to RH elevation; Sign E - 1x muddy boots sign; Sign F - 2x car park disclaimer; Sign G - 1x post mounted directional sign; Sign H - 2x new sets of signwriting; Sign I - 1x new signwriting set; Sign J - 1x new directional sign to new posts)
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26/00701/ADV Granted
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Display of 1 no. internally illuminated projecting sign, 2 no. non-illuminated box fascia signs with mounted internally illuminated acrylic lettering, 9 no. non-illuminated box fascia signs, and 1 no. vinyl store directory sign
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26/00546/ADV Granted
ANC1 Lower Guild Hall Bluewater Greenhithe Kent DA9 9SB
Display of ten internally illuminated signage on the western, northern and front elevations of the building
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25/01465/ADV Granted
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Display of 1 no. front LED screen inside shop window and installation of one internally illuminated and one non illuminated fascia sign (Retrospective)
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26/00471/ADV Granted
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