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Planning application

DC/26/0704/ADI

58 High Street Lowestoft Suffolk NR32 1JA

Awaiting decision East Suffolk Illuminated Advertisement Consent

Proposal

Illuminated Advertisement Consent - Front Shop having an illuminated back light, Wave logo with 'tattoo artristry', and Swinging logo

As published by the council, reference DC/26/0704/ADI

Timeline

Dates from the published record

  1. 23 Feb 2026

    Received by East Suffolk

  2. 12 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with East Suffolk for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In East Suffolk

  • DC/26/2552/ADN Awaiting decision

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  • DC/26/1742/ADN Refused

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    11 May 2026 Advertising
  • DC/26/3459/ADI Granted

    Unit 1A Common Lane North Beccles Suffolk NR34 9BN

    Illuminated Advertisement Consent - Illuminated signs x3 and non-illuminated signs x2 to north elevation.

    9 Sep 2025 Advertising
  • DC/26/1600/ADN Refused

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    Non-Illuminated Advertisement Consent - Persimmon Homes Anglia - Woods Meadow off-site signage

    29 Apr 2026 Advertising
  • DC/26/2239/ADI Awaiting decision

    Hammonds Norwich Road Halesworth Suffolk IP19 8HX

    Illuminated Advertisement Consent - 2no. Canopy mounted internally illuminated 'Lidl' logo sign, of 2500mm(W), x 2500mm (H) x 200mm (D). Maximum luminance levels 550cd/sqm. - 1no. Lidl internally illuminated totem flagpole sign, of 2100mm (W) x 3300mm (H) x 312mm (D). Maximum luminance levels 580cd/sqm. - 1no. Internally illuminated column-mounted poster display unit, of 1700mm (W) x 1170mm (H) x 200mm (D). Maximum luminance levels 279cd/sqm. - 1no. Externally illuminated wall mounted billboard of 3245mm (W) x 1640mm (H). Maximum luminance levels 129cd/sqm. - 2no. Externally illuminated wall mounted billboard of 6300mm (W) x 3250mm (H). Maximum luminance levels 48cd/sqm. Further detail is provided within the package of drawings enclosed within the application.

    17 Jun 2026 Advertising