Planning application
Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Freestanding, non-illuminated totem sign
As published by the council, reference 3/26/1252/ADV
Application record
- Reference
- 3/26/1252/ADV
- Category
- Advertising
- Status
- Awaiting decision
- Received
- 7 Sep 2026
- Validated
- 23 Sep 2026
- Ward
- Hertford Kingsmead
- Parish
- Hertford Town Council
- Decision by
- .
- Postcode
- SG13 7RQ
Site history
Applications at this address on the East Hertfordshire register
This site has had 2 applications since 2026.
-
3/26/1251/FUL Awaiting decision
Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
Installation of four rapid electric vehicle (EV) charging stations and associated ancillary equipment, including the provision of one fully accessible EV charging bay and a freestanding non-illuminated totem sign
Timeline
Dates from the published record
-
7 Sep 2026
Received by East Hertfordshire
-
23 Sep 2026
Validated
Checked as complete and ready for consideration.
-
23 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 18 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
East Hertfordshire took a median of 77 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
- Application: 3/26/1251/FUL (Awaiting decision)
Documents
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
- SIGN ELEVATIONS
- LOCATION AND BLOCK PLAN
- APPLICATION FORM - WITHOUT PERSONAL DATA
- FLOOD RISK ASSESSMENT
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with East Hertfordshire for determination, against a statutory target of eight weeks. Over the last year East Hertfordshire decided advertisement consent applications in a median of 81 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
78% historically approved · decision due ~18 Nov
Installation of four rapid electric vehicle (EV) charging stations and associated ancillary equipment, including the provision of one fully accessible EV charging bay and a freestanding non-illuminated totem sign
Awaiting decision Full applications -
Unit 1 Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
Application for approval of details reserved by condition 4 (travel plan) pursuant to planning approval: 3/25/1697/FUL
Granted Conditions 5 docs -
Unit 2 Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
External works to the entrance, rear and elevations of Unit 2, reconfiguration of existing internal mezzanine, creation of retaining wall to the rear, provision of a trolley bay and additional cycle parking spaces and associated works
Granted Full applications 27 docs -
Unit 1 Madford Retail Park Ware Road Hertford Hertfordshire SG13 7RQ
Discharge of Condition 5 (Traffic Management Plan) attached to 3/25/1697/FUL
Granted Conditions 7 docs -
Riversmead Housing Association, 36, Ware Road, Hertford, SG137HH
Single Storey Rear Extension, new bin store & revised parking layout
Granted Heritage and listed buildings ExtensionSmall domestic -
Riversmead Housing Association, 36, Ware Road, Hertford, SG137HH
Single Storey Rear Extension, new bin store & revised parking layout
Granted Full applications ExtensionSmall domestic
Other advertisement consent applications
In East Hertfordshire
-
3/26/1406/ADV Awaiting decision
Camellia House Care Home 34 - 36 Hoe Lane Ware Hertfordshire SG12 9NZ
Advertisement consent for the installation of 1 x externally illuminated post sign, 2 x wall mounted externally illuminated fascia signs and 1 x set of individual letters
-
3/26/1287/ADV Awaiting decision
2 - 4 Parliament Square Hertford Hertfordshire SG14 1EY
Installation of a non-illuminated hanging sign
-
3/26/1275/ADV Awaiting decision
20 The Causeway Bishops Stortford Hertfordshire CM23 2EJ
Advertisement consent for the display of one non-illuminated sign
-
3/26/0997/ADV Refused
Land Adj To 34 London Road Bishops Stortford Hertfordshire CM23 5NF
Installation of Global Street Hub Unit and associated internally illuminated advertisement panels on either side of the unit
-
3/26/0830/ADV Granted
105 Dunmow Road Bishops Stortford Hertfordshire CM23 5HQ
2 internally illuminated fascia signs, 2 internally illuminated wall-mounted signs, 2 non-illuminated wall-mounted signs, 1 internally illuminated totem sign, 4 window graphics and window manifestations.