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Planning application

21/03123/ADV

Electric House 3 Wellesley Road Croydon CR0 2AG

Granted Croydon Consent to display advertisements

Proposal

Installation of internally illuminated external signage above main entrance

As published by the council, reference 21/03123/ADV

Timeline

Dates from the published record

  1. 11 Jun 2021

    Received by Croydon

  2. 5 Aug 2021

    Decision issued: Consent Granted (Advertisement)

  3. 29 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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    27 Apr 2021 0m away Conditions
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    15 Mar 2021 0m away Conditions
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    Installation of internally illuminated external signage above main entrance

    11 Jun 2021 0m away Heritage and listed buildings
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In Croydon

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    22 Jun 2026 Advertising
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    Unit 1, Zodiac Court, London Road, Croydon, CR0 2RJ

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    12 May 2026 Advertising
  • 26/01342/ADV Granted

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    Installation of new shopfront signage including a fascia sign and a projecting blade sign to the front elevation of the premises.

    6 May 2026 Advertising
  • 26/01301/ADV Granted

    30 North End Croydon CR0 1UB

    Internally illuminated fascia sign

    1 May 2026 Advertising
  • 26/01823/ADV Awaiting decision

    1433 - 1435 London Road Norbury London SW16 4AG

    3x internally illuminated fascia signs and 3x internally illuminated projecting signs.

    24 Jun 2026 Advertising