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Planning application

Hilton National Hotel 101 Waddon Way Croydon CR9 4HH

Awaiting decision Croydon 26/02437/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of 2 x replacement non-illuminated entrance signs, 1 x replacement non-illuminated entrance panel, 2 x replacement non-illuminated entrance plaques, 2 x replacement high-level internally illuminated signs, and 1 x replacement non-illuminated car parking sign

As published by the council, reference 26/02437/ADV

Application record

Reference
26/02437/ADV
Category
Advertising
Status
Awaiting decision
Received
26 Aug 2026
Validated
15 Sep 2026
Ward
Waddon
Postcode
CR9 4HH

Timeline

Dates from the published record

  1. 26 Aug 2026

    Received by Croydon

  2. 15 Sep 2026

    Validated

    Checked as complete and ready for consideration.

  3. 16 Sep 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 10 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Croydon took a median of 57 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Cerda Planning Limited Agent, a planning consultancy registered in Sutton Coldfield

Active · incorporated 2008 · Sutton Coldfield

115 applications on PlanIndex · across 34 councils · 85% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

  • LOCATION PLAN Drawing · 15 Sep 2026
  • APPLICATION FORM - WITHOUT PERSONAL DATA Application Form · 26 Aug 2026
  • EXTERNAL SIGNAGE Drawing · 26 Aug 2026

Trade members open them from here.

Open the documents

What happens while it is decided

This application is with Croydon for determination, against a statutory target of eight weeks. Over the last year Croydon decided advertisement consent applications in a median of 64 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

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In Croydon

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    Installation of an externally illuminated fascia sign

    23 Jun 2026 Advertising
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    19 Jun 2026 Advertising
  • 26/02229/ADV Decided

    Easy Hotel 22 Addiscombe Road Croydon CR0 5PE

    Installation of replacement internally illuminated fascia sign fronting onto Addiscombe Grove.

    5 Aug 2026 Advertising