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Planning application

26/00961/ADVT

31 Liverpool Street London EC2M 7PD

Awaiting decision City of London Advertisement Consent

Proposal

Installation of one externally illuminated projecting sign displaying white finish hand lettering on blue background to match the existing shopfront colour, measuring overall 600mm height by 600mm width by 20mm depth, situated at a height above ground of 3121mm.

As published by the council, reference 26/00961/ADVT

Timeline

Dates from the published record

  1. 6 Jul 2026

    Received by City of London

  2. 17 Jul 2026

    Validated

    Checked as complete and ready for consideration.

  3. 24 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with City of London for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

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In City of London

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