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Planning application

31 Liverpool Street London EC2M 7PD

Granted City of London 26/00428/ADVT Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation and display of 1no. non-illuminated hand painted lettering sign measuring 900mm (w) x 363mm (h) displayed at a height of 3300mm above ground level.

As published by the council, reference 26/00428/ADVT

Application record

Reference
26/00428/ADVT
Type
Advertisement Consent
Status
Decided
Decision
Approved
Received
24 Mar 2026
Validated
27 Mar 2026
Decided
13 May 2026
Ward
Bishopsgate
Decision by
Delegated
Postcode
EC2M 7PD

Site history

Applications at this address on the City of London register

This site has had 2 applications since 2026: 2 approved, 0 refused.

  • 26/00961/ADVT Granted

    31 Liverpool Street London EC2M 7PD

    Installation of one externally illuminated projecting sign displaying white finish hand lettering on blue background to match the existing shopfront colour, measuring overall 600mm height by 600mm width by 20mm depth, situated at a height above ground of 3121mm.

    Decided 9 Sep 2026

Timeline

Dates from the published record

  1. 24 Mar 2026

    Received by City of London

  2. 27 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 13 May 2026

    Decision issued: Approved

  4. 24 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Wildwood Retail Design LLP Agent, a design practice registered in Maidenhead

Active · incorporated 2016 · Maidenhead

3 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

  • CONSENT TO DISPLAY AN ADVERTISEMENT Decision · 13 May 2026
  • STORE FRONT ELEVATION Drawing · 24 Apr 2026
  • CAAC LETTER Consultee Comment · 16 Apr 2026
  • APPLICATIONFORMREDACTED Application Form · 24 Mar 2026
  • LOCATIONPLAN Site Plan · 24 Mar 2026
  • *SUPERSEDED* OKJA PROPOSED SIGNAGE Superseded drawing · 24 Mar 2026
  • PHOTO OF EXISTING SHOPFRONT Photograph · 24 Mar 2026
  • PLANNING STATEMENT OKJA Report - Planning Statement/Report · 24 Mar 2026
  • EXISTING SHOPFRONT ELEVATION Drawing · 24 Mar 2026

Trade members open them from here.

Open the documents

What this grant of permission means

City of London granted permission on 13 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 31 Liverpool Street London EC2M 7PD

    26/00961/ADVT Submitted 6 Jul 2026 0m away

    Installation of one externally illuminated projecting sign displaying white finish hand lettering on blue background to match the existing shopfront colour, measuring overall 600mm height by 600mm width by 20mm depth, situated at a height above ground of 3121mm.

    Granted Windows or glazing 6 docs
  • 27 Liverpool Street London EC2M 7PD

    21/00452/ADVT Submitted 1 Jun 2021 6m away

    Installation and display of one non-illuminated fascia sign measuring 0.35m high by 4.62m wide at a height above ground of 3.2m.

    Granted Advertising 5 docs
  • The Arcade Liverpool Street London EC2M 7PN

    24/00664/MDC Submitted 26 Jun 2024 15m away

    Submission of a scheme of protective works; and confirmation the contractor has registered on the Non-Road Mobile Machinery Register pursuant to conditions 9 and 17 of planning permission 22/00443/FULL dated 19/06/2023.

    Granted Conditions 4 docs
  • The Arcade Liverpool Street London

    21/00599/FULL Submitted 12 Jul 2021 15m away

    External refurbishment comprising: (i) replacement of existing windows with double glazed units; (ii) reinstatement of metal balconettes; (iii) reroofing works including replacement of rooflights, roof coverings, steel walkways, balustrades and railings; and (iv) other general works of repair and building cleaning.

    Granted Full applications Loft or dormer Windows or glazing 18 docs
  • 1-27 The Arcade Liverpool Street London EC2M 7PN

    24/00880/MDC Submitted 16 Aug 2024 15m away

    Submission of drawings showing the location, the layout and the arrangement of the long stay cycle parking pursuant to condition 14 of planning permission 22/00443/FULL dated 19/06/2023.

    Granted Conditions 6 docs
  • 74 Old Broad Street London EC2M 1QT

    25/01619/FULL Submitted 18 Nov 2025 15m away

    Replacement of shopfront window with new single door and fixed side window.

    Granted Full applications Windows or glazing 16 docs

In City of London

  • 26/00154/ADVT Granted

    140 Fenchurch Street London EC3M 6BL

    Installation and display of: (i) one internally illuminated fascia sign measuring 1.07m high, 3.21m wide, located 3.165m above ground level; (ii) one internally illuminated fascia sign measuring 0.35 high, 0.37m wide, located 3.165m above ground level; (iii) one internally illuminated fascia sign measuring 0.90m high, 2.4m wide, located 3.165m above ground level; (iv) one externally illuminated projecting sign measuring 0.6m high, 0.6m wide, located 3.165m above ground level.

    2 Feb 2026 Advertising
  • 26/00648/ADVT Granted

    Site Bounded By King William Street, Cannon Street, Abchurch Lane & Nicholas Lane, London EC4.

    Installation of 3.no internally illuminated projecting signs to the Abchurch Lane elevation and 2no. internally illuminated projecting signs to the Cannon Street elevation.

    1 May 2026 Advertising
  • 26/00233/ADVT Granted

    100 Fenchurch Street London EC3M 5JD

    Installation and display of one internally illuminated ATM surround measuring 1.8m high by 1.2m wide displayed at a height of 0.6m above ground level.

    13 Feb 2026 Advertising
  • 26/00187/ADVT Granted

    9 Aldgate High Street London EC3N 1AH

    Installation and display of: (i) three internally illuminated canopy signs measuring 200mm x 1000mm, 200mm x 1000mm & 200mm x 5000mm, (ii) two non illuminated tray signs on the southern elevation measuring 700mm x 700mm x 40mm at a height of 1.4m, (iii) one non illuminated tray sign on the northern elevation measuring 700mm x 700mm x 40mm at a height of 1.4m

    5 Feb 2026 Advertising
  • 26/00165/ADVT Granted

    Procession House 55 Ludgate Hill London EC4M 7JW

    Installation and display of one internally illuminated projecting sign measuring 0.50m high by 0.65m wide and displayed 2.75m above ground level.

    2 Feb 2026 Advertising