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Planning application

31 Liverpool Street London EC2M 7PD

Granted City of London 26/00428/ADVT Advertisement Consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Installation and display of 1no. non-illuminated hand painted lettering sign measuring 900mm (w) x 363mm (h) displayed at a height of 3300mm above ground level.

As published by the council, reference 26/00428/ADVT

Application record

Reference
26/00428/ADVT
Type
Advertisement Consent
Status
Decided
Decision
Granted As published: Approved
Received
24 Mar 2026
Validated
27 Mar 2026
Decided
13 May 2026
Ward
Bishopsgate
Decision by
Delegated
Postcode
EC2M 7PD

Site history

Applications at this address on the City of London register

This site has had 2 applications since 2026: 2 approved, 0 refused.

  • 26/00961/ADVT Granted

    31 Liverpool Street London EC2M 7PD

    Installation of one externally illuminated projecting sign displaying white finish hand lettering on blue background to match the existing shopfront colour, measuring overall 600mm height by 600mm width by 20mm depth, situated at a height above ground of 3121mm.

    Decided 9 Sep 2026

Timeline

Dates from the published record

  1. 24 Mar 2026

    Received by City of London

  2. 27 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 13 May 2026

    Decision issued: Approved

  4. 24 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Wildwood Retail Design LLP Agent, a design practice registered in Maidenhead

Active · incorporated 2016 · Maidenhead

5 applications on PlanIndex · across 4 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

  • CONSENT TO DISPLAY AN ADVERTISEMENT Decision · 13 May 2026
  • STORE FRONT ELEVATION Drawing · 24 Apr 2026
  • CAAC LETTER Consultee Comment · 16 Apr 2026
  • APPLICATIONFORMREDACTED Application Form · 24 Mar 2026
  • LOCATIONPLAN Site Plan · 24 Mar 2026
  • *SUPERSEDED* OKJA PROPOSED SIGNAGE Superseded drawing · 24 Mar 2026
  • PHOTO OF EXISTING SHOPFRONT Photograph · 24 Mar 2026
  • PLANNING STATEMENT OKJA Report - Planning Statement/Report · 24 Mar 2026
  • EXISTING SHOPFRONT ELEVATION Drawing · 24 Mar 2026

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

City of London granted permission on 13 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 Liverpool Street London EC2M 7PD

    26/00961/ADVT Submitted 6 Jul 2026 50 yards away

    Installation of one externally illuminated projecting sign displaying white finish hand lettering on blue background to match the existing shopfront colour, measuring overall 600mm height by 600mm width by 20mm depth, situated at a height above ground of 3121mm.

    Granted Windows or glazing 6 docs
  • 27 Liverpool Street London EC2M 7PD

    21/00452/ADVT Submitted 1 Jun 2021 50 yards away

    Installation and display of one non-illuminated fascia sign measuring 0.35m high by 4.62m wide at a height above ground of 3.2m.

    Granted Advertising 5 docs
  • The Arcade Liverpool Street London EC2M 7PN

    24/00664/MDC Submitted 26 Jun 2024 50 yards away

    Submission of a scheme of protective works; and confirmation the contractor has registered on the Non-Road Mobile Machinery Register pursuant to conditions 9 and 17 of planning permission 22/00443/FULL dated 19/06/2023.

    Granted Conditions 2 docs
  • The Arcade Liverpool Street London

    21/00599/FULL Submitted 12 Jul 2021 50 yards away

    External refurbishment comprising: (i) replacement of existing windows with double glazed units; (ii) reinstatement of metal balconettes; (iii) reroofing works including replacement of rooflights, roof coverings, steel walkways, balustrades and railings; and (iv) other general works of repair and building cleaning.

    Granted Full applications Loft or dormer Windows or glazing 18 docs
  • 1-27 The Arcade Liverpool Street London EC2M 7PN

    24/00880/MDC Submitted 16 Aug 2024 50 yards away

    Submission of drawings showing the location, the layout and the arrangement of the long stay cycle parking pursuant to condition 14 of planning permission 22/00443/FULL dated 19/06/2023.

    Granted Conditions 5 docs
  • 74 Old Broad Street London EC2M 1QT

    25/01619/FULL Submitted 18 Nov 2025 50 yards away

    Replacement of shopfront window with new single door and fixed side window.

    Granted Full applications Windows or glazing 16 docs

In City of London

  • 26/01305/ADVT Awaiting decision

    25 Gresham Street London EC2V 7HN

    Installation and display of two externally illuminated entrance signs measuring 2.13m wide and 0.70m high and located 1.75m above ground level.

    Received 18 Sep, published by the council 10 Oct 2026 Advertising
  • 26/01229/ADVT Awaiting decision

    1 Exchange Square London EC2A 2EH

    Installation and display of: (i) 1no. internally illuminated facia signage measuring 0.4m in height with width of 3.71m at a height above ground of 3.45m; (ii) 1no. internally illuminated facia signage measuring 0.21m in height with width of 2.86m at a height above ground of 2.86m; and (iii) Non-illuminated vinyl stickers.

    Received 28 Aug, published by the council 10 Oct 2026 Advertising
  • 26/01117/ADVT Awaiting decision

    109 Minories London EC3N 1LA

    Installation of one x non-illuminated 455 mm wide x 740mm high projecting sign at height of 3,28m above ground level.

    Received 4 Aug, published by the council 10 Oct 2026 Advertising
  • 26/01065/ADVT Awaiting decision

    Public House 16 Byward Street London EC3R 5BA

    Installation and display of (i) 6no. externally illuminated awnings, measuring between 4220mm-4377m (l) x 1200mm-1500mm (w), displayed at a height of 2197mm above ground level, (ii) 2no. externally illuminated hanging sings, measuring 1420mm (h) x 1200mm (w), displayed at a height of 2237mm above ground level, (iii) 6no. non-illuminated fascia signs measuring 390mm (h) x 3800mm (w), displayed at a height of 3122mm above ground level, (iv) 1no. amenity board measuring 1100mm (h) x 500mm (w), displayed at a height of 1100mm above ground level, (v) 4no. menu boards, measuring 350mm (h) x 264mm (w), displayed at a height of 950mm above ground level, (vi) 2no. non-illuminated painted door headers measuring 577mm (h) x 1940mm (w), displayed at a heights of 3836mm and 4465mm above ground level, (vii) 1no. fascia sign measuring 400mm (h) x 1750mm (w), displayed at a height of 4203mm above ground level, (viii) 1no. fascia sign measuring 300mm (h) x 2540mm (w), displayed at a height of 3100mm above ground level, (ix) 1no. plaque advertisement measuring 310mm (h) x 310mm (w), displayed at a height of 1300mm above ground level, and (x) 1no. plaque advertisement measuring 370mm (h) x 310mm (w) displayed at a height of 1180mm above ground level.

    Received 28 Jul, published by the council 14 Aug 2026 Advertising
  • 26/00515/ADVT Withdrawn

    Rooftop Bar And Restaurant 68 King William Street London EC4N 7HR

    Display of non illuminated red canopy (2310m wide by 14000mm high by 1250mm projection) located over front entrance on King William Street 4715mm above pavement level and displaying name and logo of venue as "Wagtail"

    Received 10 Apr, published by the council 24 Jul 2026 Advertising