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Planning application

26/00932/ADVT

102 Cheapside London EC2V 6DT

Awaiting decision City of London Advertisement Consent

Proposal

Installation of: (i) one internally illuminated fascia sign displaying vinyl print lettering 'GOODNEWS' measuring 0.35m high by 1.40m width by 0.1m depth, situated at a height above ground of 2.19m; and (ii) one internally illuminated circular projecting sign of 0.70m diameter with vinyl print smiley face logo, projecting 0.85m from the face of the building, situated at a height above ground of 3.15m

As published by the council, reference 26/00932/ADVT

Timeline

Dates from the published record

  1. 30 Jun 2026

    Received by City of London

  2. 24 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with City of London for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

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In City of London

  • 26/00449/ADVT Granted

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  • 26/00442/ADVT Granted

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    Installation and display of: (i) three non illuminated fascia signs measuring 0.5m high by 3.2m wide and displayed 3m above ground level; (ii) two internally illuminated projecting sign measuring 0.55m high by 0.55m wide and displayed 2.55m above ground level; and (iii) one internally illuminated ATM surround measuring 1.6m high by 1.0m wide displayed at a height of 0.04m above ground level.

    27 Mar 2026 Advertising
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